近年来，体育赛事赞助作为一种新兴的营销利器，受到了越来越多企业的重视。企业对体育赛事的赞助除了受到其行业特征的影响外，还取决于企业的规模大小、企业的所有制形式等。在对企业参与体育赛事赞助的行为现状进行分析后，本文得出：企业对体育赛事赞助的认知总体水平偏低；企业赞助体育赛事的动机多种多样，但主要动机是为了增加企业的销售业绩，提高市场占有率；企业参与体育赛事赞助前的信息准备不足，主动获取体育赛事赞助信息的积极性不高；企业对体育赛事赞助的总体需求较高，但是参与的深度还有待加强；企业赞助体育赛事赞助后的总体评价较低。
第1个回答 2007-04-20
In recent years, the athletics game sponsor is a kind of newly arisen marketing sharp weapon, being subjected to the value of more and more business enterprises.The business enterprise sponsors athletics game in addition to also be decided by the scale size, business enterprise of business enterprise under the influence of its profession characteristic and outside of the havings make form etc..At to the business enterprise participate an athletics game the behavior present condition of the sponsor to carry on analysis after, this text get:Business enterprise to the athletics game sponsors of cognize total level low;The business enterprise sponsors the motive of athletics game varied, but main motive is for the sake of the sale accomplishment of increment business enterprise, exaltation market share;The business enterprise participates an athletics game a sponsor ex- information preparation shortage, obtaining the aggressive of[with] the sponsor information of the athletics game actively not high;The business enterprise is higher to the total need of the athletics game sponsor, but participates of the depth still needs to be strengthened;The business enterprise sponsors an athletics game a sponsor behind of total evaluation lower.
第2个回答 2007-04-20
In recent years, new sports competitions as a marketing tool by the attention of more and more enterprises. In addition to the sponsorship of sports events by enterprises in their own characteristic effects, it also depends on the size, forms of enterprise ownership. Sponsored enterprises to participate in sports events on the situation analysis, this paper : Cognitive sports events sponsored enterprises to lower the overall level; The motive varied corporate sponsors sporting events, But the main motivation is to increase their sales performance and increase market share; sponsored enterprises to participate in sports events before the information prepared and take the initiative to obtain information on sports events sponsored initiative is not high; the overall demand for sports events sponsored enterprises better, but still needs strengthening in depth; corporate sponsorship for sports events sponsored by the lower overall assessment.
第3个回答 2007-04-24
还是看看我的吧，应该没问题
In recent years, the athletics game sponsor as a kind of newly arisen marketing sharp weapon, has been attached great importance by more and more business enterprises. The business enterprise sponsors athletics game, which is influenced by their own, features, in addition, it also rests with the scale size, and the possession form of the business enterprises. After the analysis of the behavior present condition of the business enterprise participating in the sponsor of athletics game, this thesis arrived at some The general standard of business enterprises’ recognition of the athletics game sponsors is somewhat low; the motives of the business enterprises’ sponsoring are manifold, but the main motive of these business enterprises is to increase the distribution, and enhance their market shares; The business enterprise always participates in sponsoring an athletics game with insufficient ex- information, they lack of active action to acquire the sponsor information of the athletics game; The business enterprises have higher necessity in sponsoring the athletics game, but the depth and the degree of the participation are still to be strengthened; the total evaluation after the business enterprises have sponsored an athletics game is lower.本回答被提问者采纳
In recent years, the athletics game sponsor as a kind of newly arisen marketing sharp weapon, has been attached great importance by more and more business enterprises. The business enterprise sponsors athletics game, which is influenced by their own, features, in addition, it also rests with the scale size, and the possession form of the business enterprises. After the analysis of the behavior present condition of the business enterprise participating in the sponsor of athletics game, this thesis arrived at some The general standard of business enterprises’ recognition of the athletics game sponsors is somewhat low; the motives of the business enterprises’ sponsoring are manifold, but the main motive of these business enterprises is to increase the distribution, and enhance their market shares; The business enterprise always participates in sponsoring an athletics game with insufficient ex- information, they lack of active action to acquire the sponsor information of the athletics game; The business enterprises have higher necessity in sponsoring the athletics game, but the depth and the degree of the participation are still to be strengthened; the total evaluation after the business enterprises have sponsored an athletics game is lower.本回答被提问者采纳
