Abstract
Real estate is China's economic development is important one annulus, for the growth of China's economy has made an important contribution 。To control the market is any marketing activities, its foundation, the highest goal is to understand the market, protect hold market pulse and and formulate pushing conesponding correct marketing management strategy。At present, the real estate market has gradually mature, countries on the real estate market have also increased the macro-control, money, land constantly crunch, overheating in the property market momentum to effective control and the consumer buys a house, the buyer has become increasingly rational psychological coarse largest market.。Therefore, how to under the new situation do real estate marketing directly related to real estate development enterprises in the system of market economy's thriving. Because real estate have investment value is big, not mobility and area, its properties than general merchandise sales difficulty. In order to succeed and effectively put real estate product sales out, must according to marketing aims and marketing market characteristics, take a series of marketing strategy。This paper will be divided into four major sections:
The first part, mainly discusses the basic theory of related to real estate marketing.。Introducing our real estate market process of formation, and the present situation of present in China real estate marketing theories.
The second part, mainly through "Rhine town for the real estate projects discusses and introduce real estate marketing scheme design process and involving matters. Real estate marketing strategy and practice, this to other real estate company development marketing work has a certain significance.
The third part, detailed means of real estate marketing paper, mainly from the price of a product, sales channels to determine the choice, marketing and brand promotion of brand culture aspects as the marketing core intervention point.
The fourth part, conclusion. Real estate marketing development and management of real estate, to improve the economic benefit and social benefit and environmental benefits many aspects that plays an important role in China at present, because of the real estate industry is moving into a new stage of development, real estate marketing has become a real estate development, it is an important part of the real estate industry which is very important for the realistic significance.
房地产是中国经济发展的重要一环，为中国经济的增长作出了重要贡献。为了控制市场是任何营销活动，它的基础上，最高目标是要了解市场，保护把握市场脉搏，并推动制定正确的营销管理策略conesponding。目前，房地产市场已逐渐成熟，对房地产市场的国家也增加了宏观调控，货币，土地不断紧缩，对房地产市场过热的势头，有效控制和消费者购买房子，买方已变得越来越理性心理粗最大的市场。。因此，如何在新形势下做房地产营销直接相关的房地产市场经济的蓬勃发展的企业制度。因为房地产有投资价值大，不流动性和地区，比普通商品销售困难，其属性。为了取得成功，有效地把房地产产品销售出去，必须根据营销目标和营销市场的特点，采取了一系列营销策略本文将分为四个主要部分。：
第一部分，主要讨论了有关房地产营销的基本理论。。介绍我国房地产市场的形成过程，以及目前在中国房地产营销理论的现状。
第二部分主要是通过“莱茵小镇房地产项目的讨论和介绍房地产营销方案设计过程和涉及的事项。房地产营销策略和实践，这是其他房地产开发公司的营销工作具有一定的意义。
第三部分，详细的房地产营销手段，本文主要从产品的价格，销售渠道，以确定选择，市场营销和品牌作为市场营销的核心干预点的品牌文化方面的推广。
第四部分结论。房地产市场发展和房地产管理，提高经济效益，社会效益和环境效益的许多方面，扮演因为房地产行业是进入新的发展阶段，房地产运动在中国目前的重要作用，营销已经成为房地产开发，它是对房地产行业是非常重要的现实意义的重要组成部分。本回答被提问者采纳
