如题所述
Apple has revolutionized the European market by introducing customizable iMac</ and MacBook Pro</ options, giving tech enthusiasts the power to personalize their devices to match their unique needs.
With the advent of two innovative configuration programs – Configure to Order (CTO)</ and Build to Order (BTO)</ – customers can now delve into a world of tailored Mac experiences. These cutting-edge services, which have already expanded to countries like Canada and the United States, have now made their way to select Apple Stores in Europe, offering a new level of customization for users.
Apple's latest offerings allow users to unleash their creativity by customizing their machines with a range of enhancements, including increased RAM</, enhanced storage capacity, or boosted graphics performance. The process is straightforward, and once ordered, customers can expect their personalized devices to arrive in their hands within a timeframe of four to five weeks, with the exact delivery date depending on the availability of the chosen components.
Contrary to the limited options previously offered, where Macs and MacBook Pros were pre-configured, this customization option has been long-awaited and appreciated by customers. However, it comes with a premium; as an example, Apple currently charges $200 (approximately Rs. 15,000) for upgrading a MacBook Pro 2020 to 16GB to 32GB of RAM.
This move signifies Apple's commitment to providing a more personalized and flexible experience, catering to the diverse demands of the tech-savvy crowd in Europe.
