随着保险市场的深入发展，当上海、北京等一线城市的竞争达到白热化的地步后，同样有业务拓展需求的中小规模公司纷纷向相对容易开拓业务的地区渗透，希望获得最多的空间。作为在长三角地区颇有影响力的二线城市，常州自然成为首选目标之一。常州华泰保险公司作为一支新锐本土企业，常州保险市场上占有一定的份额,但营销策略方面仍存在一定缺陷。本文通过分析该公司的内部条件和外部环境,在运用“五力模型”分析、SWOT分析工具进行市场分析的基础上，分析了华泰的保险营销员的激励、渠道建设和提高服务能力的一些创新方案，并提出建议，促进其业务的健康发展，实现规模与效益的统一，为以后其他中小规模保险公司开展基准营销提供实例资料，对营造可持续发展的寿险市场具有现实意义。
第1个回答 2010-05-01
随着保险市场的深入发展，当上海、北京等一线城市的竞争达到白热化的地步后，同样有业务拓展需求的中小规模公司纷纷向相对容易开拓业务的地区渗透，希望获得最多的空间。作为在长三角地区颇有影响力的二线城市，常州自然成为首选目标之一。常州华泰保险公司作为一支新锐本土企业，常州保险市场上占有一定的份额,但营销策略方面仍存在一定缺陷。本文通过分析该公司的内部条件和外部环境,在运用“五力模型”分析、SWOT分析工具进行市场分析的基础上，分析了华泰的保险营销员的激励、渠道建设和提高服务能力的一些创新方案，并提出建议，促进其业务的健康发展，实现规模与效益的统一，为以后其他中小规模保险公司开展基准营销提供实例资料，对营造可持续发展的寿险市场具有现实意义。
With the deepening development of the insurance market, as Shanghai, Beijing and other cities competing line to the point where white-hot, the equally small and medium size business development needs of companies have to develop their business in the region is relatively easy to penetrate, want the most space. As influential in the Yangtze River Delta region's second-tier cities, Changzhou, a natural choice for one of the goals. Changzhou Huatai Insurance Company as a cutting-edge local businesses, Changzhou, a certain share of the insurance market share, marketing strategy, but there are still some shortcomings. This paper analyzes the company's internal conditions and external environment, in the use of the "five forces model" analysis, SWOT analysis tools market, Shang basis of the analysis, analysis of China and Thailand in the insurance marketing staff of Ji Li, Qudaojianshe and a number of innovations to improve services Neng Li program, and make recommendations to promote the healthy development of their business to achieve scale and efficiency, for the future conduct of other small and medium insurance companies to provide examples of data base marketing, on the life insurance market to create sustainable development of practical significance.
With the deepening development of the insurance market, as Shanghai, Beijing and other cities competing line to the point where white-hot, the equally small and medium size business development needs of companies have to develop their business in the region is relatively easy to penetrate, want the most space. As influential in the Yangtze River Delta region's second-tier cities, Changzhou, a natural choice for one of the goals. Changzhou Huatai Insurance Company as a cutting-edge local businesses, Changzhou, a certain share of the insurance market share, marketing strategy, but there are still some shortcomings. This paper analyzes the company's internal conditions and external environment, in the use of the "five forces model" analysis, SWOT analysis tools market, Shang basis of the analysis, analysis of China and Thailand in the insurance marketing staff of Ji Li, Qudaojianshe and a number of innovations to improve services Neng Li program, and make recommendations to promote the healthy development of their business to achieve scale and efficiency, for the future conduct of other small and medium insurance companies to provide examples of data base marketing, on the life insurance market to create sustainable development of practical significance.
第2个回答 2010-05-01
With the deepening development of the insurance market, as Shanghai, Beijing and other cities competing line to the point where white-hot, the equally small and medium size business development needs of companies have to develop their business in the region is relatively easy to penetrate, want the most space. As influential in the Yangtze River Delta region's second-tier cities, Changzhou, a natural choice for one of the goals. Changzhou Huatai Insurance Company as a cutting-edge local businesses, Changzhou, a certain share of the insurance market share, marketing strategy, but there are still some shortcomings. This paper analyzes the company's internal conditions and external environment, in the use of the "five forces model" analysis, SWOT analysis tools market, Shang basis of the analysis, analysis of China and Thailand in the insurance marketing staff of Ji Li, Qudaojianshe and a number of innovations to improve services Neng Li program, and make recommendations to promote the healthy development of their business to achieve scale and efficiency, for the future conduct of other small and medium insurance companies to provide examples of data base marketing, on the life insurance market to create sustainable development of practical significance.
