任何社会现象都有其发生、发展的历史，广告亦不例外。以史为鉴才能知得失，故对广告的历史感可以说是广告从业者和广告学人走向成熟的标志。广告在中国留下了怎样的发展轨迹?其中有何规律可循?中国广告业的发展趋势如何?本文进行了全面探讨和阐述。
“广告”一词，从汉语字面上来理解就是“广而告之”，泛指一切信息传播活动和现象。但这绝不是广告的准确界定，根据国内外多数广告专家学者的定义，我们可以描述出广告的基本特征：其一，广告是一种有计划、有目的的活动；其二，广告活动的主体是广告主，广告活动的对象是广大消费者；其三，广告活动主要是通过大众传播媒介来进行的；其四，广告活动的内容是有计划选择的商品或劳务信息；其五，广告活动的目的，是为了促进商品或劳务的销售，并使广告主从中获取利益。
广告是社会经济发展的必然产物，本文通过对中国广告史的透析最终将会对广告今后发展方向提出一个客观理性大胆的设想。
第1个回答 2010-05-17
Any social phenomenon has its occurrence, development history, advertising is no exception. Mirror can gain knowledge of advertising, it is the sense of advertising professionals and advertisement of the maturity of the economist. Advertising in the development of China's left to track? What rules of? The development trend of China's advertising? This paper discusses and discussed comprehensively.
"Advertisement" one word from Chinese literally understood is "advertising," referring to all information communication activities and phenomenon. But it is not exactly define, advertising and most advertisements according to the definition of experts and scholars, we can describe the basic characteristics of advertising: firstly, advertising is a plan and purpose of the activity, Secondly, the subject of the advertising campaign is the advertiser, object is broad consumer, Thirdly, the advertising campaign is mainly through the mass media, Fourth, advertising activity is the content of the plan selection of goods or services information, Fifthly, advertising activity, is in order to promote the sales of goods or services, and make profit from advertisers.
Advertising is the inevitable outcome of the development of social economy, based on the history of China's advertising for advertising dialysis will eventually be a future development direction, objective and rational bold vision.
"Advertisement" one word from Chinese literally understood is "advertising," referring to all information communication activities and phenomenon. But it is not exactly define, advertising and most advertisements according to the definition of experts and scholars, we can describe the basic characteristics of advertising: firstly, advertising is a plan and purpose of the activity, Secondly, the subject of the advertising campaign is the advertiser, object is broad consumer, Thirdly, the advertising campaign is mainly through the mass media, Fourth, advertising activity is the content of the plan selection of goods or services information, Fifthly, advertising activity, is in order to promote the sales of goods or services, and make profit from advertisers.
Advertising is the inevitable outcome of the development of social economy, based on the history of China's advertising for advertising dialysis will eventually be a future development direction, objective and rational bold vision.
