近年来，我国房地产行业发展势头十分迅猛，继一线城市的繁荣局面之后，二、三线城市也紧跟其后迅速发展，房地产是影响社会动脉的火车头，其高低起伏，社会瞬间为之“动荡”，房地产是广告界的“巨无霸”，稍有风吹草动，业界必遭“凄风苦雨”。房地产广告影响千家万户，看的最多，受批评也最多。房地产广告已经成为广告界的重要创作对象，优秀的房地产广告创意设计能够提升房产的品牌美誉度，刺激消费者的购买欲望，因而房地产广告创意设计更成为房地产开发商及广告人不断追求的目标。在经济发展的今天，房地产广告想要在信息繁杂的市场环境中提高受众的注意，使之过目不忘甚至对房地产楼盘一见钟情，就必须有独到的创意以及新颖的表现手法才能达到房地产广告传播的目的。本文通过对房地产广告设计的现状分析来发现其中存在的问题，从而提出有针对性的策略，以期望能对今后的房地产的发展有所贡献。
第1个回答 2013-05-19
In recent years,development of real estate industryin China is veryrapid,after thefirst-tier citiesprosperity,the two or three line of the city alsofollowedthe rapid development,real estateis the impact oflocomotivesocietyartery,its ups and downs,socialmomentfor"unrest",real estateis the advertising industry"Big Mac",slightlywind sways grass."Miserable conditions,the industrywill suffer".Real estateadvertising affectsthousands of households,atmost,criticizedthe most.Real estate advertising hasbecome an importantobject creation andthe advertising industry,real estateadvertising creativedesignexcellentcan promotereal estatebrand reputation,stimulate consumer desire to buy,and real estateadvertising creative designhas become thepursuit ofreal estate developersand advertiserstarget.In today's economic development,real estate advertisingtoraisethe attention of the audiencein thecomplex market environment,thegifted with an extraordinary retentive memoryeven forreal estate projectsfall in love at first sight,it musthave unique creativeandnovel expressive meansto achievethe purpose ofreal estateadvertising.In this paper,by analyzing the current situationof real estateadvertising designtofind the problems,andput forward the strategy,in order tocontributeto the future developmentof the real estate.追问
这是网上直接翻的吧。。。。
第2个回答 2013-05-19
下载个有道翻译记行了！！！！！！追问
翻译出来的那是中式英语。。。
