随着这两款全新A级车型的加入，比亚迪将完成从A00-B级车型的全面布局，确保F0、F3R、F3、F6以及即将加入F4、F5，都能满足不同客户对家用车的需求。比亚迪汽车09年计划推出另外两款新车M6，S6，其中M6是比亚迪首款MPV车型，售价在15万元左右。而S6是比亚迪汽车的首款SUV车型。
5. 除了产品竞争力重要以外，营销能力也是比亚迪成功的关键。比亚迪在对F3进行产品的投放过程中主要有两个营销亮点，且发挥得淋漓尽致：一个是精准定位，一个是适中的价格,比亚迪汽车销售有限公司的总经理夏治冰曾经对记者们这样解释F3的成功：第一，产品好，第二，定价好，第三，分段上市的策略成功。其中第三点原因往往被人们在例证比亚迪汽车营销功绩时引用。2006全年销售过6万辆，2007年1月，比亚迪月销量超过10000辆。以后更多的数字结果说明，比亚迪的营销并非只有“定价”功能这么简单。
直复营销作为比亚迪的主要营销手段,在3年前推出到现在取得了巨大的成功.而作为其营销的调度策略:分段上市发挥了重要作用.
比亚迪F3采用全国巡回的模式先后在各地上市，而且以二线城市为主，如西安，济南。在局部市场，集中资源和力量准确出击，逐个击溃对手，形成相对市场优势的方法，可谓是精准营销作用于地域性战略的典型成功案例。
比亚迪F3的另一个优势在于具有竞争力的价格。丰富的配置，足够的空间，大气的外观，一款标准的A级车在06年上市时以8-10万的基准价切入市场，对于渴望拥有一辆家庭轿车的潜在消费群的吸引力还是很大的。随着市场变化与合资同级别产品线的下移，比亚迪果断采取下探策略，推出1.5L排量，主力车型变为售价6万-7万的白金版车型，不仅避开了合资产品的打压，相对于自主品牌的同级别产品，比亚迪F3仍然称得上“性价比之王”。
从比亚迪另一款车型F6的宣传口号可以看出比亚迪的广告营销模式——凯美瑞的品质，凯越的价格，简单的用一句话总结，伟大的科学家牛顿说过一句话:我的成功是站在巨人的肩膀上.
借鉴和模仿是支持比亚迪发展到今天的核心因素,但比亚迪以后的发展需要更多的自主创新.
据数据显示，比亚迪将在今年年内将推出其第一款DM车型——F3。政策，成本，服务网络是比亚迪发展DM车型的三个关卡。国家对新能源车的具体鼓励措施还没下来，比亚迪本身的技术和国内油电混合型车的售后服务仍不成熟，这个细分市场的潜在消费者对新能源汽车所具备的节能环保概念估计也不是太感兴趣，一系列的挑战都在等着比亚迪。比亚迪继续发展要解决的关键问题是如何继续保持车型的生命力，并借此开发出一系列具有竞争力的新产品，同时，培养出一套所谓的属于自己的发展模式，如零部件、研发人才、销售体系等，这才是核心竞争力.
倒..google直接翻译的，老板说语法极度错误，我晕倒··
麻烦好心人帮我翻译翻译，感激不尽
With these two new A-class model by adding, BYD will be completed from the A00-B-class models the overall layout, to ensure that the F0, F3R, F3, F6 and the imminent accession to the F4, F5, can meet the needs of different customers demand for family cars. BYD plans to launch car in 2009 another two new M6, S6, in which M6 is BYD's first MPV model, priced at 15 million. The S6 is BYD's first SUV model cars.
5. In addition to the competitiveness of their products outside the important, marketing ability BYD is also the key to success. BYD F3 products in the delivery process, there are two major bright spot in marketing, and has given full play: one is precise positioning, a moderate price, BYD Automobile Sales Co., Ltd. General Manager of summer ice had told reporters The success of that explanation, F3: First, products, and second, pricing, and the third, sub-market strategy for success. The third point which is often the reason people in the example of automotive marketing achievements BYD invoked. 2006 full-year sales over 60,000, in January 2007, BYD sold on more than 10,000. After more numerical results show that BYD marketing is not only "pricing" function as simple as that.
BYD Direct marketing as a major marketing tool, in 3 years ago to now was a great success. And scheduling as part of its marketing strategy: Sub-market has played an important role.
BYD F3 model using a national tour in various parts of the listing, but mainly to second-tier cities such as Xi'an, Jinan. In the local market and concentrate its resources and strength of an accurate attack, one by one defeated opponents to form a relatively advantageous position in the market approach, is the role of precision in the regional marketing strategy for a typical success story.
BYD F3 Another advantage lies in competitive prices. A wealth of configuration, enough space, the atmosphere of the appearance of a standard A-class car market in 2006 to 8-10 million in the benchmark price into the market, for the desire to own a family cars of the attractiveness of a potential consumer groups or significant. As the market changes and the joint venture level product line with the downward movement, to take decisive BYD explore the strategies, the introduction of 1.5L displacement, the main models into the price of 60,000 -7 million Platinum Edition models, not only to avoid a joint product of pressure, compared to the same level of own brand products, BYD F3 still be regarded as "the king of cost-effective."
Another model from BYD F6 slogan of the advertisement can be seen BYD marketing models - Camry in quality, price Excelle, a simple one sentence summary of Newton's great scientists have said an words: I was standing on the success of the shoulders of giants.
Draw on and that imitation is the development Supporting BYD to today's core elements, but after the development of BYD need more independent innovation.
According to data, BYD will be this year will be the launch of its first DM models - F3. Policy, cost, service network is the development of DM models BYD three points. New energy vehicles for the country specific incentives, not down, BYD's own hybrid vehicle technologies and domestic service is still not ripe, the market segments of potential customers on the new car has the energy saving and environment protection The concept is not too interested in estimates, a series of challenges are waiting BYD. BYD to continue to develop to address the key question is how to maintain the vitality of models, and to develop a series of competitive new products at the same time, a set of so-called culture of their own development model, such as parts and components , R & D personnel, marketing systems, etc. This is the core competitiveness.
5. In addition to the competitiveness of their products outside the important, marketing ability BYD is also the key to success. BYD F3 products in the delivery process, there are two major bright spot in marketing, and has given full play: one is precise positioning, a moderate price, BYD Automobile Sales Co., Ltd. General Manager of summer ice had told reporters The success of that explanation, F3: First, products, and second, pricing, and the third, sub-market strategy for success. The third point which is often the reason people in the example of automotive marketing achievements BYD invoked. 2006 full-year sales over 60,000, in January 2007, BYD sold on more than 10,000. After more numerical results show that BYD marketing is not only "pricing" function as simple as that.
BYD Direct marketing as a major marketing tool, in 3 years ago to now was a great success. And scheduling as part of its marketing strategy: Sub-market has played an important role.
BYD F3 model using a national tour in various parts of the listing, but mainly to second-tier cities such as Xi'an, Jinan. In the local market and concentrate its resources and strength of an accurate attack, one by one defeated opponents to form a relatively advantageous position in the market approach, is the role of precision in the regional marketing strategy for a typical success story.
BYD F3 Another advantage lies in competitive prices. A wealth of configuration, enough space, the atmosphere of the appearance of a standard A-class car market in 2006 to 8-10 million in the benchmark price into the market, for the desire to own a family cars of the attractiveness of a potential consumer groups or significant. As the market changes and the joint venture level product line with the downward movement, to take decisive BYD explore the strategies, the introduction of 1.5L displacement, the main models into the price of 60,000 -7 million Platinum Edition models, not only to avoid a joint product of pressure, compared to the same level of own brand products, BYD F3 still be regarded as "the king of cost-effective."
Another model from BYD F6 slogan of the advertisement can be seen BYD marketing models - Camry in quality, price Excelle, a simple one sentence summary of Newton's great scientists have said an words: I was standing on the success of the shoulders of giants.
Draw on and that imitation is the development Supporting BYD to today's core elements, but after the development of BYD need more independent innovation.
According to data, BYD will be this year will be the launch of its first DM models - F3. Policy, cost, service network is the development of DM models BYD three points. New energy vehicles for the country specific incentives, not down, BYD's own hybrid vehicle technologies and domestic service is still not ripe, the market segments of potential customers on the new car has the energy saving and environment protection The concept is not too interested in estimates, a series of challenges are waiting BYD. BYD to continue to develop to address the key question is how to maintain the vitality of models, and to develop a series of competitive new products at the same time, a set of so-called culture of their own development model, such as parts and components , R & D personnel, marketing systems, etc. This is the core competitiveness.
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第1个回答 2009-02-10
倒 才20分。。。
第2个回答 2009-02-10
20分
第3个回答 2009-02-10
在“google翻译”里翻译嘛~3秒就OK了~很快的~还有好几种翻译语言供参考！
第4个回答 2009-02-14
非常容易。
With these two new A-class model by adding, BYD will be completed from the A00-B-class models the overall layout, to ensure that the F0, F3R, F3, F6 and the imminent accession to the F4, F5, can meet the needs of different customers demand for family cars. BYD plans to launch car in 2009 another two new M6, S6, in which M6 is BYD's first MPV model, priced at 15 million. The S6 is BYD's first SUV model cars.
5. In addition to the competitiveness of their products outside the important, marketing ability BYD is also the key to success. BYD F3 products in the delivery process, there are two major bright spot in marketing, and has given full play: one is precise positioning, a moderate price, BYD Automobile Sales Co., Ltd. General Manager of summer ice had told reporters The success of that explanation, F3: First, products, and second, pricing, and the third, sub-market strategy for success. The third point which is often the reason people in the example of automotive marketing achievements BYD invoked. 2006 full-year sales over 60,000, in January 2007, BYD sold on more than 10,000. After more numerical results show that BYD marketing is not only "pricing" function as simple as that.
BYD Direct marketing as a major marketing tool, in 3 years ago to now was a great success. And scheduling as part of its marketing strategy: Sub-market has played an important role.
BYD F3 model using a national tour in various parts of the listing, but mainly to second-tier cities such as Xi'an, Jinan. In the local market and concentrate its resources and strength of an accurate attack, one by one defeated opponents to form a relatively advantageous position in the market approach, is the role of precision in the regional marketing strategy for a typical success story。
BYD F3 Another advantage lies in competitive prices. A wealth of configuration, enough space, the atmosphere of the appearance of a standard A-class car market in 2006 to 8-10 million in the benchmark price into the market, for the desire to own a family cars of the attractiveness of a potential consumer groups or significant. As the market changes and the joint venture level product line with the downward movement, to take decisive BYD explore the strategies, the introduction of 1.5L displacement, the main models into the price of 60,000 -7 million Platinum Edition models, not only to avoid a joint product of pressure, compared to the same level of own brand products, BYD F3 still be regarded as "the king of cost-effective."
Another model from BYD F6 slogan of the advertisement can be seen BYD marketing models - Camry in quality, price Excelle, a simple one sentence summary of Newton's great scientists have said an words: I was standing on the success of the shoulders of giants.
Draw on and that imitation is the development Supporting BYD to today's core elements, but after the development of BYD need more independent innovation.
According to data, BYD will be this year will be the launch of its first DM models - F3. Policy, cost, service network is the development of DM models BYD three points. New energy vehicles for the country specific incentives, not down, BYD's own hybrid vehicle technologies and domestic service is still not ripe, the market segments of potential customers on the new car has the energy saving and environment protection The concept is not too interested in estimates, a series of challenges are waiting BYD. BYD to continue to develop to address the key question is how to maintain the vitality of models, and to develop a series of competitive new products at the same time, a set of so-called culture of their own development model, such as parts and components , R & D personnel, marketing systems, etc. This is the core competitiveness.
With these two new A-class model by adding, BYD will be completed from the A00-B-class models the overall layout, to ensure that the F0, F3R, F3, F6 and the imminent accession to the F4, F5, can meet the needs of different customers demand for family cars. BYD plans to launch car in 2009 another two new M6, S6, in which M6 is BYD's first MPV model, priced at 15 million. The S6 is BYD's first SUV model cars.
5. In addition to the competitiveness of their products outside the important, marketing ability BYD is also the key to success. BYD F3 products in the delivery process, there are two major bright spot in marketing, and has given full play: one is precise positioning, a moderate price, BYD Automobile Sales Co., Ltd. General Manager of summer ice had told reporters The success of that explanation, F3: First, products, and second, pricing, and the third, sub-market strategy for success. The third point which is often the reason people in the example of automotive marketing achievements BYD invoked. 2006 full-year sales over 60,000, in January 2007, BYD sold on more than 10,000. After more numerical results show that BYD marketing is not only "pricing" function as simple as that.
BYD Direct marketing as a major marketing tool, in 3 years ago to now was a great success. And scheduling as part of its marketing strategy: Sub-market has played an important role.
BYD F3 model using a national tour in various parts of the listing, but mainly to second-tier cities such as Xi'an, Jinan. In the local market and concentrate its resources and strength of an accurate attack, one by one defeated opponents to form a relatively advantageous position in the market approach, is the role of precision in the regional marketing strategy for a typical success story。
BYD F3 Another advantage lies in competitive prices. A wealth of configuration, enough space, the atmosphere of the appearance of a standard A-class car market in 2006 to 8-10 million in the benchmark price into the market, for the desire to own a family cars of the attractiveness of a potential consumer groups or significant. As the market changes and the joint venture level product line with the downward movement, to take decisive BYD explore the strategies, the introduction of 1.5L displacement, the main models into the price of 60,000 -7 million Platinum Edition models, not only to avoid a joint product of pressure, compared to the same level of own brand products, BYD F3 still be regarded as "the king of cost-effective."
Another model from BYD F6 slogan of the advertisement can be seen BYD marketing models - Camry in quality, price Excelle, a simple one sentence summary of Newton's great scientists have said an words: I was standing on the success of the shoulders of giants.
Draw on and that imitation is the development Supporting BYD to today's core elements, but after the development of BYD need more independent innovation.
According to data, BYD will be this year will be the launch of its first DM models - F3. Policy, cost, service network is the development of DM models BYD three points. New energy vehicles for the country specific incentives, not down, BYD's own hybrid vehicle technologies and domestic service is still not ripe, the market segments of potential customers on the new car has the energy saving and environment protection The concept is not too interested in estimates, a series of challenges are waiting BYD. BYD to continue to develop to address the key question is how to maintain the vitality of models, and to develop a series of competitive new products at the same time, a set of so-called culture of their own development model, such as parts and components , R & D personnel, marketing systems, etc. This is the core competitiveness.
第5个回答 2009-02-14
Along with this two all new A class car type join, ratio second Di the completion is from the A00-B class car type of overall layout, insure F0, F3 R, F3, F6 and will soon join F4, F5, all ability satisfy dissimilarity customer to domestic expenses the need of the car.Release than the second Di car's 09 years' plan another two new the car M6, S6, among them M6 is ratio second Di the first MPV car type, the selling price be about 150,000 dollars.But S6 is ratio second Di car of the first SUV car type.
5. In addition to product competition ability importance, marketing ability is also ratio second Di successful key.Ratio the second Di is in the process of carrying on a throw in of product to the F3 in main have two marketing a little bit bright, and exertive thoroughly:1 are precise fixed position, 1 be a just right price, ratio second Di car sale limited company of general manager the summer cure ice ever to the reporters so explanation F3 of success:A, product good, two, list price good, three, cent segment the strategy for appear on market success.Among them 3:00 reason drive usually people at instance ratio second Di car marketing merit quote from.2006 whole year sale lead 60,000, 2007 January, than second Di month sell quantity more than 10000.Later more of numeral result elucidation, ratio second Di of marketing not only have"list price" function so simple.
Keeping reply the marketing is a mainer than the second Di's marketing means and released to obtain till now in 3 year agos huge of success.But Be its marketing to adjust one degree strategy:cent the segment appear on market exertive importance function.
Ratio second Di F3 adoption whole country cruise back of mode successively at everyplace appear on market, and regard two line cities as principle, like Xian, benefit south.At the part market, concentration resources and strength be accurate to attack, pursue a shot Kui opponent, formation opposite market advantage of the method be an it may be said precise marketing function at the region strategy of typical model success case.
Ratio second Di F3 of the another advantage lie in the price which have a competition ability.Abundant of allocation, enough of space, atmosphere of external appearance, a standard of the A class car correspond a market by 8-100,000 basis prices while appearing on market for 06 years, for desire own a family car of latent consume cluster of attraction still very big of.Along with market variety with joint venture together Class product line of bottom move, more resolute than second Di adopt bottom to explore strategy, release a 1.5 L a row quantity, main force car type change into selling price 60,000-70,000 of the platinum version car type, not only averted from a snuff out of joint venture product, opposite in independence brand of together Class product, still call than second Di F3 up"sex price ratio it king".
From ratio second Di another car type F6 of the publicity slogan can see ratio second Di of the mode-Kai of the advertisement marketing the United States the quality of the Rui, Kai more of price, simple of use a words summary, great of scientist Newton once said a words: my success is station shoulder in giant.
Draw lessons from with the mimicry be support ratio second Di development to today of core factor, but ratio second Di later of development demand more of independence innovation.
According to the data manifestation, will will release its[one] DM car type in the this year year than the second Di-F3.Policy, cost, the service network be a threeer than second Di development DM car type toll-gate.Nation rightness new energy car of concrete encouragement measure didn't°yet come down, ratio second Di of technique and local oil electricity mixture type the after-sales service of the car still not mature, the subdivide a market of latent consumer rightness new the energy car have of economy energy environmental protection concept estimate is not too interested in either, a series of challenge all is wait for ratio second Di.Continue than the second Di the development want the key problem for solve is how continue to keep a car type of vitality, and lend this a series have a competition ability of new product, in the meantime, development 1 set so-calledly belong to oneself of development mode, like zero partses, development talented person, sale system etc., this be the core competencies.
5. In addition to product competition ability importance, marketing ability is also ratio second Di successful key.Ratio the second Di is in the process of carrying on a throw in of product to the F3 in main have two marketing a little bit bright, and exertive thoroughly:1 are precise fixed position, 1 be a just right price, ratio second Di car sale limited company of general manager the summer cure ice ever to the reporters so explanation F3 of success:A, product good, two, list price good, three, cent segment the strategy for appear on market success.Among them 3:00 reason drive usually people at instance ratio second Di car marketing merit quote from.2006 whole year sale lead 60,000, 2007 January, than second Di month sell quantity more than 10000.Later more of numeral result elucidation, ratio second Di of marketing not only have"list price" function so simple.
Keeping reply the marketing is a mainer than the second Di's marketing means and released to obtain till now in 3 year agos huge of success.But Be its marketing to adjust one degree strategy:cent the segment appear on market exertive importance function.
Ratio second Di F3 adoption whole country cruise back of mode successively at everyplace appear on market, and regard two line cities as principle, like Xian, benefit south.At the part market, concentration resources and strength be accurate to attack, pursue a shot Kui opponent, formation opposite market advantage of the method be an it may be said precise marketing function at the region strategy of typical model success case.
Ratio second Di F3 of the another advantage lie in the price which have a competition ability.Abundant of allocation, enough of space, atmosphere of external appearance, a standard of the A class car correspond a market by 8-100,000 basis prices while appearing on market for 06 years, for desire own a family car of latent consume cluster of attraction still very big of.Along with market variety with joint venture together Class product line of bottom move, more resolute than second Di adopt bottom to explore strategy, release a 1.5 L a row quantity, main force car type change into selling price 60,000-70,000 of the platinum version car type, not only averted from a snuff out of joint venture product, opposite in independence brand of together Class product, still call than second Di F3 up"sex price ratio it king".
From ratio second Di another car type F6 of the publicity slogan can see ratio second Di of the mode-Kai of the advertisement marketing the United States the quality of the Rui, Kai more of price, simple of use a words summary, great of scientist Newton once said a words: my success is station shoulder in giant.
Draw lessons from with the mimicry be support ratio second Di development to today of core factor, but ratio second Di later of development demand more of independence innovation.
According to the data manifestation, will will release its[one] DM car type in the this year year than the second Di-F3.Policy, cost, the service network be a threeer than second Di development DM car type toll-gate.Nation rightness new energy car of concrete encouragement measure didn't°yet come down, ratio second Di of technique and local oil electricity mixture type the after-sales service of the car still not mature, the subdivide a market of latent consumer rightness new the energy car have of economy energy environmental protection concept estimate is not too interested in either, a series of challenge all is wait for ratio second Di.Continue than the second Di the development want the key problem for solve is how continue to keep a car type of vitality, and lend this a series have a competition ability of new product, in the meantime, development 1 set so-calledly belong to oneself of development mode, like zero partses, development talented person, sale system etc., this be the core competencies.
