如题所述
如何快速提升职业形象中英文
Here's the problem with social media: It's turned everyone into his (or her) own personal PR agent.
社交媒体有个问题：它把每个人都变成了他(或她)自己的个人公关代理。
Think about a businessperson you know, preferably someone with a reasonably high profile. Find his photo on the company website, or the photos he uses for promotional purposes. Most of those photos look pretty good, right? (Except the ones where the person's face appears to have been cropped out of a photo taken at a party.)
想想一个你认识的商人，最好是一个比较高调的人。找到他在公司网站上的照片，或者他带推广目的的照片。这些照片大多数看起来很不错，对吧? (除非这个人的脸看上去像是从一次聚会合影中被裁剪出来的。)
Now go to his or her Facebook or Twitter profile. Or do a quick image search.
现在再去找一下他或她的Facebook或Twitter的个人资料，或者快速扫一眼照片。
Do the photos you find look like the same person?
这些照片和你认识的这个人一样吗?
Not quite... and the disconnect is often more than a little jarring. The George Clooney you see in the profile photo turns out to look more like, say, me. (Now that's a jarring disconnect.)
不是的……反差经常不是只有一点点。你在个人资料照片中看到的乔治·克鲁尼其实看起来更像，比如说，我。(这就是一个巨大的反差。)
Of course you should try to look good in your photos. The research is clear: People want to do business with attractive people.
当然，你应该尽量让你的照片好看。研究结果很明确：人们更乐意与好看的人谈生意。
But don't try to look too good, because people also want to do business with real people. Plus, someday you may meet your customers; even if you won't, while they're checking out your business your potential clients will probably do a quick search on you, too.
但是，也不要让照片看上去太好看，因为人们也想和真实的人谈生意。而且，你可能将来会遇到你的顾客;即使你没有遇到，当他们在审查你的公司时，你的潜在客户也可能会对你做一个快速搜索。
Either way, potential customers will eventually find out you're not quite as handsome, quite as trim, quite as young, and definitely not quite the focused-yet-sensitive-artist-with-a-knowing-but-whimsical-smile as your photos make you seem.
无论如何，你的潜在顾客最终会发现你其实没有像照片上看上去那么帅气，那么端庄，而且不是照片上那个带着世故和奇特的笑容的艺术家，看上去既专注又敏感。
Instead: Use personal photos that flatter but don't mislead.
反之，使用讨喜但不会让人误解的照片。
Pick photos that look natural.
Here's the problem with social media: It's turned everyone into his (or her) own personal PR agent.
社交媒体有个问题：它把每个人都变成了他(或她)自己的个人公关代理。
Think about a businessperson you know, preferably someone with a reasonably high profile. Find his photo on the company website, or the photos he uses for promotional purposes. Most of those photos look pretty good, right? (Except the ones where the person's face appears to have been cropped out of a photo taken at a party.)
想想一个你认识的商人，最好是一个比较高调的人。找到他在公司网站上的照片，或者他带推广目的的照片。这些照片大多数看起来很不错，对吧? (除非这个人的脸看上去像是从一次聚会合影中被裁剪出来的。)
Now go to his or her Facebook or Twitter profile. Or do a quick image search.
现在再去找一下他或她的Facebook或Twitter的个人资料，或者快速扫一眼照片。
Do the photos you find look like the same person?
这些照片和你认识的这个人一样吗?
Not quite... and the disconnect is often more than a little jarring. The George Clooney you see in the profile photo turns out to look more like, say, me. (Now that's a jarring disconnect.)
不是的……反差经常不是只有一点点。你在个人资料照片中看到的乔治·克鲁尼其实看起来更像，比如说，我。(这就是一个巨大的反差。)
Of course you should try to look good in your photos. The research is clear: People want to do business with attractive people.
当然，你应该尽量让你的照片好看。研究结果很明确：人们更乐意与好看的人谈生意。
But don't try to look too good, because people also want to do business with real people. Plus, someday you may meet your customers; even if you won't, while they're checking out your business your potential clients will probably do a quick search on you, too.
但是，也不要让照片看上去太好看，因为人们也想和真实的人谈生意。而且，你可能将来会遇到你的顾客;即使你没有遇到，当他们在审查你的公司时，你的潜在客户也可能会对你做一个快速搜索。
Either way, potential customers will eventually find out you're not quite as handsome, quite as trim, quite as young, and definitely not quite the focused-yet-sensitive-artist-with-a-knowing-but-whimsical-smile as your photos make you seem.
无论如何，你的潜在顾客最终会发现你其实没有像照片上看上去那么帅气，那么端庄，而且不是照片上那个带着世故和奇特的笑容的艺术家，看上去既专注又敏感。
Instead: Use personal photos that flatter but don't mislead.
反之，使用讨喜但不会让人误解的照片。
Pick photos that look natural.
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