这是我一篇论文的摘要,老师需要我们把论文摘要翻译成英语,可是我发现我的英语水平实在......
所以在这请求帮忙,哪位熟练英文的好心人帮我翻译成英文可以么...
赏分我会追加到最高,因为我现在的积分还不够,我会不断去刷够分来追加的了...
挺着急的...
正文如下:
摘 要
本文通过对河源市的各大小楼盘的的销售状况分析和客户对楼盘的要求，如何制定出正确的项目策划。首先从市场的前景和潜力进行分析房地产的发展趋势,然后分析客户群体，针对影响力重大的消费群体，和客户对楼盘的需求倾向,综合各个要素，对楼盘进行项目定位，根据要求制定一系列的营销手段，并且在各个阶段严格的执行。
通过调查分析，作者认为：市场营销中，首先需捕捉目标客户的需求，明确战略问题，才能制定出相应的营销战术策略。如果寄希望于战术层面的技巧，（如价格策略等）去解决定位等战略问题，是于事无补的。在实际工作中，房地产的营销工作也需要重视前期的策划阶段，明确各个项目的目标客户，才能准确指导产品的定位、设计、建造和销售全过程。开发商只有真正解决了营销的目标市场选择和定位等战略问题，才能制定出正确的市场营销策略。
关键词：房地产，市场分析，消费群体，项目定位，营销策略
再次感谢!!
Abstract
According to the analysis of sale volumn for various estates and request from customers in Heyuan City, this article aims for how to make a correct project plan.At first, it analyses the developing trend of real estates from the market prospect and potential, then customer communities. For the major customer community and main request for the estates, the article combines all the factors for the position of the project,make series of marketing methods on the basis of request and implement them strictly at various stages.
通过调查分析，作者认为：市场营销中，首先需捕捉目标客户的需求，明确战略问题，才能制定出相应的营销战术策略。如果寄希望于战术层面的技巧，（如价格策略等）去解决定位等战略问题，是于事无补的。
Thru the probe and analysis, the author sticks on: it is only after targeting the demand of sourcing customer,clearing the strategic issue, the related marketing tactic strategy can be planned.If all the attentions are paid to the tactic techniques(like pricing strategy ect.) for the positioning and strategic issues,it is in vain.
在实际工作中，房地产的营销工作也需要重视前期的策划阶段，明确各个项目的目标客户，才能准确指导产品的定位、设计、建造和销售全过程。开发商只有真正解决了营销的目标市场选择和定位等战略问题，才能制定出正确的市场营销策略。
Practically,to accurately instruct the positioning, designing, constructiing and selling of one product, it is very important to highlight the stage of early preparation and locking the target customer at stages for the sales of real estates.
Developers may only make correct marketing strategies after solving the issues of selection of target market, posistioning and other tactic issues.
关键词：房地产，市场分析，消费群体，项目定位，营销策略
Key words: Real estates, Marketing analysis, Consuming communities, Project posistioning, marketing strategies
According to the analysis of sale volumn for various estates and request from customers in Heyuan City, this article aims for how to make a correct project plan.At first, it analyses the developing trend of real estates from the market prospect and potential, then customer communities. For the major customer community and main request for the estates, the article combines all the factors for the position of the project,make series of marketing methods on the basis of request and implement them strictly at various stages.
通过调查分析，作者认为：市场营销中，首先需捕捉目标客户的需求，明确战略问题，才能制定出相应的营销战术策略。如果寄希望于战术层面的技巧，（如价格策略等）去解决定位等战略问题，是于事无补的。
Thru the probe and analysis, the author sticks on: it is only after targeting the demand of sourcing customer,clearing the strategic issue, the related marketing tactic strategy can be planned.If all the attentions are paid to the tactic techniques(like pricing strategy ect.) for the positioning and strategic issues,it is in vain.
在实际工作中，房地产的营销工作也需要重视前期的策划阶段，明确各个项目的目标客户，才能准确指导产品的定位、设计、建造和销售全过程。开发商只有真正解决了营销的目标市场选择和定位等战略问题，才能制定出正确的市场营销策略。
Practically,to accurately instruct the positioning, designing, constructiing and selling of one product, it is very important to highlight the stage of early preparation and locking the target customer at stages for the sales of real estates.
Developers may only make correct marketing strategies after solving the issues of selection of target market, posistioning and other tactic issues.
关键词：房地产，市场分析，消费群体，项目定位，营销策略
Key words: Real estates, Marketing analysis, Consuming communities, Project posistioning, marketing strategies
温馨提示：答案为网友推荐，仅供参考
第1个回答 2008-03-28
Based on the size of the Heyuan city flats sales analysis and the requirements of customers for sale, how to formulate the correct planning of the project. First, from the market prospects and potential of the development of real estate trends, and then analyze customer groups, in view of the influence of the major consumer groups, and customers tend to the needs of real estate, integrated various elements of the real estate project location, in accordance with requirements of a Series marketing means, and in various stages of strictly enforced.
看看吧 也不知道水平是否过得去
看看吧 也不知道水平是否过得去
第2个回答 2008-03-29
Abstract
Based on the size of the Heyuan city flats sales analysis and the requirements of customers for sale, how to formulate the correct planning of the project. First, from the market prospects and potential of the development of real estate trends, and then analyze customer groups, in view of the influence of the major consumer groups, and customers tend to the needs of real estate, integrated various elements of the real estate project location, in accordance with requirements of a Series marketing means, and in various stages of strictly enforced.
Through investigation and analysis, the authors suggest that: marketing, the first to capture the needs of target customers, a clear strategy to develop the corresponding tactical marketing strategy. If pinning hopes on the tactical level skills (such as pricing strategy, etc.) to address strategic issues such as positioning, is ineffective. In practice, real estate marketing efforts also need to focus on early stage of planning, clear objectives, the various projects can be accurately guiding product positioning, design, construction and sale of the entire process. Developers only real solution to a marketing target market selection and positioning, and other strategic issues, the right to develop marketing strategies.
Based on the size of the Heyuan city flats sales analysis and the requirements of customers for sale, how to formulate the correct planning of the project. First, from the market prospects and potential of the development of real estate trends, and then analyze customer groups, in view of the influence of the major consumer groups, and customers tend to the needs of real estate, integrated various elements of the real estate project location, in accordance with requirements of a Series marketing means, and in various stages of strictly enforced.
Through investigation and analysis, the authors suggest that: marketing, the first to capture the needs of target customers, a clear strategy to develop the corresponding tactical marketing strategy. If pinning hopes on the tactical level skills (such as pricing strategy, etc.) to address strategic issues such as positioning, is ineffective. In practice, real estate marketing efforts also need to focus on early stage of planning, clear objectives, the various projects can be accurately guiding product positioning, design, construction and sale of the entire process. Developers only real solution to a marketing target market selection and positioning, and other strategic issues, the right to develop marketing strategies.
第3个回答 2008-03-28
我分那样底，给我吧
The main text is as follows:
Abstract
This article through to Heyuan's various sizes estate the sales status analysis and do the customer to the estate request, how formulate the correct project plan. First carries on the analysis real estate from the market prospect and the potential the trend of development, then the analysis customer community, in view of the influence significant expense community, with the customer to the estate demand tendency, synthesizes each essential factor, carries on the project localization to the estate, formulates a series of marketing method according to the request, and in each stage strict execution.
Through the diagnosis, the author thought: In the market marketing, must first the lock into the target customer the demand, is clear about the strategic question, can formulate the corresponding marketing tactic strategy. If places hopes in the tactical stratification plane the skill, (for example price strategy and so on) solves strategic problems and so on localization, no helps. In the practical work, the real estate marketing work also needs to take the earlier period the plan stage, is clear about each project the goal customer, can instruct the product the localization, the design, to construct and to sell the entire process accurately. The developer only then has solved strategic questions truly and so on marketing target market choice and localization, can formulate the correct market marketing strategy.
Key word: The real estate, the market analysis, expends the community, the project localization, the marketing strategy
The main text is as follows:
Abstract
This article through to Heyuan's various sizes estate the sales status analysis and do the customer to the estate request, how formulate the correct project plan. First carries on the analysis real estate from the market prospect and the potential the trend of development, then the analysis customer community, in view of the influence significant expense community, with the customer to the estate demand tendency, synthesizes each essential factor, carries on the project localization to the estate, formulates a series of marketing method according to the request, and in each stage strict execution.
Through the diagnosis, the author thought: In the market marketing, must first the lock into the target customer the demand, is clear about the strategic question, can formulate the corresponding marketing tactic strategy. If places hopes in the tactical stratification plane the skill, (for example price strategy and so on) solves strategic problems and so on localization, no helps. In the practical work, the real estate marketing work also needs to take the earlier period the plan stage, is clear about each project the goal customer, can instruct the product the localization, the design, to construct and to sell the entire process accurately. The developer only then has solved strategic questions truly and so on marketing target market choice and localization, can formulate the correct market marketing strategy.
Key word: The real estate, the market analysis, expends the community, the project localization, the marketing strategy
第4个回答 2008-03-29
Based on the size of the Heyuan city flats sales analysis and the requirements of customers for sale, how to formulate the correct planning of the project. First, from the market prospects and potential of the development of real estate trends, and then analyze customer groups, in view of the influence of the major consumer groups, and customers tend to the needs of real estate, integrated various elements of the real estate project location, in accordance with requirements of a Series marketing means, and in various stages of strictly enforced.
Through investigation and analysis, the authors suggest that: marketing, the first to capture the needs of target customers, a clear strategy to develop the corresponding tactical marketing strategy. If pinning hopes on the tactical level skills (such as pricing strategy, etc.) to address strategic issues such as positioning, is ineffective. In practice, real estate marketing efforts also need to focus on early stage of planning, clear objectives, the various projects can be accurately guiding product positioning, design, construction and sale of the entire process. Developers only real solution to a marketing target market selection and positioning, and other strategic issues, the right to develop marketing strategies.
关键词：Real estate, market analysis, consumer groups, the project positioning, marketing strategy
Through investigation and analysis, the authors suggest that: marketing, the first to capture the needs of target customers, a clear strategy to develop the corresponding tactical marketing strategy. If pinning hopes on the tactical level skills (such as pricing strategy, etc.) to address strategic issues such as positioning, is ineffective. In practice, real estate marketing efforts also need to focus on early stage of planning, clear objectives, the various projects can be accurately guiding product positioning, design, construction and sale of the entire process. Developers only real solution to a marketing target market selection and positioning, and other strategic issues, the right to develop marketing strategies.
关键词：Real estate, market analysis, consumer groups, the project positioning, marketing strategy
