07年嘉士伯冰纯上市时对天津百威夜场的冲击很大尤其是在量贩式渠道，因为去量贩式的都是比较年轻的消费者他们对品牌的忠诚度较差，所以店方在和酒商谈合同时只看重产品的价格，当时百威各种包装的定价在都要比嘉士伯高出很多如果加大投入的话又会影响整个市场，尤其是嘉士伯冰纯虽然定价高但是投入很大因此当时在天津量贩式渠道已经占据了80%的份额。于是我在做了各种市场调研和产品分析后向公司申请加大百威冰啤的投入，之所以选择了冰啤是因为百冰威啤在之前已经上市了3年，有了一定消费群体且定位高端，因为一直没有投入所以在天津夜场销量不大，加大它的投入既不会影响到整个市场也可以使店方获得较大的利润。在得到公司的同意后并经过了我的努力对嘉士伯造成了有力的打击。现在百威在天津量贩式渠道已经占据了90%的份额。
商业，应该有些专业用语。我可以试着翻一下。先提醒，上一楼的应该是在线翻译，请LZ谨慎。
In 2007, when the CarlsbergChill came into the market, the night performance of the Budweiser in Tianjin did be impacted a lot, specially in the batch sell.
2007年，当嘉士伯冰纯进入市场，天津百威夜场的确受到很大冲击，尤其在量贩式渠道。
As the main customers of the batch sell are young men whose loyalty to the brand is not so strong, the stores always focus on the price when bargaining for the supply of wine.
正如量贩的主要客户是年轻人，他们对品牌的忠诚度并不强烈，所以当商议购买酒时，店方总是集中关注价格。
At that time, all the Budweisers were more expensive than the Carlsbergs.
当时，所有百威都比嘉士伯贵。
Raising the investment would affect the whole market, so was not proper specially when the CarlsbergChill dived in deeply.
加大投入会影响整个市场，所以不适合，尤其当嘉士伯冰纯投入很大时。
Although its price was high, the CarlsbergChill had already got 80% of the market share in the batch sell.
尽管价格较高，嘉士伯冰纯已经占据了量贩式渠道80%的份额。
After varied research of market and analysis of products, I applied for raising the investment of the Budweiser ice.
在各种市场调查和产品分析后，我申请了加大百威冰啤的投入。
Why the Budweiser ice? Because it entered the market 3 years ago with a high Product positioning and had got a certain number of customers.
为什么是百冰威啤？因为它三年前就以高端定位上市了，而且有了一定的消费群体。
The sales was not great at that time as the investment was not much.
当时销量不大，因为投入不大。
Raising the investment of the Budweiser ice would not affect the market when offering a better profit to the stores.
加大对百威冰啤的投入不会影响市场，同时向店方提供了更好的利润。
The company approved my application which encouraged me to work even harder.
公司批准了我的申请，这鼓励了我更努力地工作。
（个人认为，此处不应太强调个人功劳，因为要想最终打击其他产品，肯定不止一个人在努力。所以，语气婉转一点较好。）
Finally, we did give the Carlsberg an emphatic defeat.
最终，我们给了嘉士伯一个有力的打击。
Now the Budweiser has already got 90% of the share in the batch sell in Tianjin.
现在百威在天津量贩式渠道已经占据了90%的份额。
In 2007, when the CarlsbergChill came into the market, the night performance of the Budweiser in Tianjin did be impacted a lot, specially in the batch sell.
2007年，当嘉士伯冰纯进入市场，天津百威夜场的确受到很大冲击，尤其在量贩式渠道。
As the main customers of the batch sell are young men whose loyalty to the brand is not so strong, the stores always focus on the price when bargaining for the supply of wine.
正如量贩的主要客户是年轻人，他们对品牌的忠诚度并不强烈，所以当商议购买酒时，店方总是集中关注价格。
At that time, all the Budweisers were more expensive than the Carlsbergs.
当时，所有百威都比嘉士伯贵。
Raising the investment would affect the whole market, so was not proper specially when the CarlsbergChill dived in deeply.
加大投入会影响整个市场，所以不适合，尤其当嘉士伯冰纯投入很大时。
Although its price was high, the CarlsbergChill had already got 80% of the market share in the batch sell.
尽管价格较高，嘉士伯冰纯已经占据了量贩式渠道80%的份额。
After varied research of market and analysis of products, I applied for raising the investment of the Budweiser ice.
在各种市场调查和产品分析后，我申请了加大百威冰啤的投入。
Why the Budweiser ice? Because it entered the market 3 years ago with a high Product positioning and had got a certain number of customers.
为什么是百冰威啤？因为它三年前就以高端定位上市了，而且有了一定的消费群体。
The sales was not great at that time as the investment was not much.
当时销量不大，因为投入不大。
Raising the investment of the Budweiser ice would not affect the market when offering a better profit to the stores.
加大对百威冰啤的投入不会影响市场，同时向店方提供了更好的利润。
The company approved my application which encouraged me to work even harder.
公司批准了我的申请，这鼓励了我更努力地工作。
（个人认为，此处不应太强调个人功劳，因为要想最终打击其他产品，肯定不止一个人在努力。所以，语气婉转一点较好。）
Finally, we did give the Carlsberg an emphatic defeat.
最终，我们给了嘉士伯一个有力的打击。
Now the Budweiser has already got 90% of the share in the batch sell in Tianjin.
现在百威在天津量贩式渠道已经占据了90%的份额。
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第1个回答 2011-02-12
07 carlsberg ice pure listed on the evening of tianjin budweiser a great impact especially in quantity, because to sell type channels are selling type quantity of younger consumers of brand loyalty their poorer, so inn in and wine when the contract value only discuss the price of the product, when budweiser various packaging pricing in than carlsberg much higher if increasing investment again the word will affect the entire market, especially carlsberg ice pure although pricing high but investment is very big therefore was in tianjin quantity vendor type channel has occupied 80% share.So I did all market research and product analysis file an application to the company for increasing budweiser BingPi input, and chose the BingPi because 100 ice beer in Wisconsin before has listed for three years, have certain consumer groups and high-end positioning, because until no input so in tianjin evening sales is not big, increase its investment both neither can affect the whole market also can make the inn obtain larger profit. In a company to agree and passed my efforts to carlsberg caused a powerful blow. Now budweiser in tianjin quantity vendor type channels have dominated 90% share.
