根据内部营销的概念，员工的内在市场是激励他们注重服务顾客最好的动力。所谓内部营销，是用一种市场营销的手段来管理公司员工的方法。内部营销的概念可以通过以下四个在现实中得以操作：一、建立起服务文化；二、在人力资源管理方面，无论在员工的雇用还是在员工的培养计划上，采取一种营销的手段；三、向员工传播营销的知识；四、实行奖励和承认机制。
倾听客人的意见，并根据客人的要求改善服务是非常重要的。一家酒店若想使自己的产品与众不同，就必须在服务体系上寻求改进。如果在客人的眼中，酒店的服务与众不同，就可以给酒店增添许多有形和无形的价值。
According to the internal marketing's concept, staff's intrinsic market is drove that they pay great attention to serve the customer best power. The so-called internal marketing, is manages the company staff's method with one market marketing method. The internal marketing's concept may be able to operate through following four in the reality: First, establishes the service culture; Second, in human resources management aspect, regardless in staff's employment in staff's raise plan, adopts one kind of marketing the method; Third, disseminates the marketing knowledge to the staff; Fourth, implements the reward and the acknowledgment mechanism.
listens attentively to visitor's opinion, and according to visitor's request improvement service is very important. If a hotel wants to cause own product to be out of the ordinary, must seek the improvement in the services structure. If in visitor's eye, the hotel service is out of the ordinary, may give the hotel to increase many visible and the invisible value.
listens attentively to visitor's opinion, and according to visitor's request improvement service is very important. If a hotel wants to cause own product to be out of the ordinary, must seek the improvement in the services structure. If in visitor's eye, the hotel service is out of the ordinary, may give the hotel to increase many visible and the invisible value.
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第1个回答 2011-03-13
According to the concept of internal marketing, internal marketing staff encourage them to focus on customer service is the best motivation. The so-called internal marketing, is a means of marketing to the management company employee. The concept of internal marketing can be in reality, the following four steps: First, establish a service culture; Second, in human resources management, in terms of employment of staff or staff training programs, and adopt a marketing tool; Third, dissemination of marketing knowledge to the staff; Fourth, the implementation of reward and recognition mechanism.
Listen to the views of customers, and improve services according to the requirements of the guests is very important. If you want a hotel to make their products unique, it must seek to improve the service system. If the eyes of the guests, the hotel's services unique to the hotel can add a lot of tangible and intangible value.
Listen to the views of customers, and improve services according to the requirements of the guests is very important. If you want a hotel to make their products unique, it must seek to improve the service system. If the eyes of the guests, the hotel's services unique to the hotel can add a lot of tangible and intangible value.
第2个回答 2011-03-13
According to the internal marketing concepts, the internal market is employees incentive they pay attention to serve customers the best motivator. So-called internal marketing, it is to use a marketing means to management company employees method. Internal marketing concepts can through the following four in reality to operate: first, establish service culture; Second, in human resources management, no matter in hiring employees, or in employee training plans and adopt a marketing ploy, Third, staff to distribute marketing knowledge, Four, implement rewards and recognition mechanism.
Listen to the guest's opinion, and according to the guest's requirements to improve service is very important. A hotel to make their products extraordinary, it must seek improvement in service system. If the guest's eyes, hotel service different, can give hotels add many tangible and intangible value.
Listen to the guest's opinion, and according to the guest's requirements to improve service is very important. A hotel to make their products extraordinary, it must seek improvement in service system. If the guest's eyes, hotel service different, can give hotels add many tangible and intangible value.
参考资料：有道
