One-on-One Interviews Focus Groups Surveys Direct Observation Analysis of Existing Data
When to Use an Interview
You need to collect data quickly.
You do not need a large number of respondents.
You do not have many questions and cross-analysis is not required.
You want the most informal, personal approach.
You need the ability to explore issues.
You want employees to feel more personally involved.
Preparing Interview Questions
Content Confirmation Questions
Used for assembling large number of responses with definite answers.
Used to confirm and document data.
Start with closed-ended questions but proceed to open-ended questions.
Examples
What day of the week do you get the information?
Is your manager receptive to new ideas?
Who do you think is the primary internal customer of your work?
Preparing Interview Questions
Exploratory Interview Questions
Used when less structure is desired to get more open responses.
Interviewee might answer several questions in response to a single issue.
Takes more time and must be carefully managed.
Examples
What are the biggest obstacles to doing your job right the first time?
How do you get your work done when these obstacles occur?
Steps for Conducting the Interview
1Set up an interview schedule in advance.
2Inform the interviewees of advance preparation.
Prepare questions in advance.
Have check sheet prepared to collect the responses.
Validate questions for content and clarity before the interviews.
Begin session with conversation of mutual interest.
Organize questions from closed to open-ended with more sensitive issues at the end.
Use good listening skills.
Do not show disagreement with responses.
Have a closing statement with follow-up actions.
当使用一次面谈
你需要很快地收集数据。
你不需要很多的应答者。
你没有许多疑问，而且跨分析没被需要。
你想要非正式又个人的方法。
你需要能力探究议题。
你想要职员更亲自感觉牵涉。
准备面谈询问
满足的证实询问
为用明确的答案集合大量的反应用。
过去一直确定而且证明数据。
从闭锁式的疑问开始但是前进到末端开口的疑问。
例子
星期几星期，你得到数据吗?
对新的主意，你的经理是善于接纳的吗?
你想谁是你的工作的主要内在客户?
准备面谈询问
探索的面谈询问
当比较少的结构被需要拿较多的开着反应的时候，用了。
被接见者可能回应一个议题回答一些疑问。
花较多的时间而且一定小心地被处理。
例子
做你的工作权利第一次的大障碍是什么?
当这些障碍发生的时候，你把你的工作弄完成了起来如何?
引导面谈的步骤
1Set 在一次面谈上面预先预定。
2Inform 进步准备的被接见者。
预先准备疑问。
有检查张准备收集反应。
用相互兴趣的交谈开始会议。
从关闭组织疑问到末端开口的在最后与比较敏感的议题。
使用听技术的善行。
不要表示与反应的不合。
用跟进行动有一份结束陈述。
仅仅指点
