就是这段文字,我写论文用的,所以要专业一点哦~
在信用卡业竞争日益激烈的今天,谁要想在市场中争得一席之地,谁就必须赢得足够量的客户群。大学生是未来信用卡市场潜在的优质客户群,谁占领了大学生信用卡市场,在一定程度上谁就掌握了未来信用卡市场的主控权。针对当前国内各大银行争纷抢滩大学生信用卡市场的现象,本文结合大学生特有的消费心理、消费行为特征以及当前大学生对学生信用卡认知态度的调查,评析招商、建行、工商银行学生信用卡的营销策略,旨在引导和促进我国大学生信用卡市场健康、平稳的发展。
日益:Ever increasing
市场中争得一席之地: share a marketing segmentation
Ever increasing the competition of credit card tradement, anyone who want to share a marketing segmentation has to grasp enough customer groups. College students have been being the potential high-quality customers of the intending credit card market. To some extent, anyone who occupys college credit card market will control the intending credit card market. According to the competition of all the inner-national large banks in college credit card market. This paper discusses the college credit card marketing strategys of China Merchants Bank, China Construction Bank,as well as China Industrial and Commercial Bank, combined with the survey of special consuming conception, consuming behavioral characters, and cognization of credit card of the college students, in order to guild and accelerate the development of Chinese college credit crad market.
市场中争得一席之地: share a marketing segmentation
Ever increasing the competition of credit card tradement, anyone who want to share a marketing segmentation has to grasp enough customer groups. College students have been being the potential high-quality customers of the intending credit card market. To some extent, anyone who occupys college credit card market will control the intending credit card market. According to the competition of all the inner-national large banks in college credit card market. This paper discusses the college credit card marketing strategys of China Merchants Bank, China Construction Bank,as well as China Industrial and Commercial Bank, combined with the survey of special consuming conception, consuming behavioral characters, and cognization of credit card of the college students, in order to guild and accelerate the development of Chinese college credit crad market.
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第1个回答 2006-04-23
At the credit card industry competition increasingly vigorous today, who want to want in the market to contend for a place, who have to win the customers of the enough quantity.The university student is the credit card market in the future latent high-quality customers, who captured an university student the credit card market, to some extent who controled in the future the dominations of the credit card market.Aim at current domestic each big bank to contend for the phenomenon that the 纷 makes a forced landing an university student the credit card market, this text combines an university student special consume mental state,consume the behavior characteristic and the university student cognizes the inquisition of[with] attitude to student's credit card at present, the critique canvasses business,set up the marketing strategy of the line,the industry and business bank student's credit card, the aim is guiding and promoting the our country university student's credit card market health,steady development.
第2个回答 2006-04-25
In the increasingly competitive credit card industry today, who wants to gain a place in the market, the volume will need to win enough customer base. University students are the future of the credit card market potential quality customer groups, university students who occupied the credit card market, to some extent, grasps future credit card market dominance. In view of the current internal strife forced major banks student credit card market phenomenon, this unique combination of consumer psychology students, consumption behaviour of students and current students to credit card cognitive attitude survey assessment business, construction firms, ICBC student credit card marketing strategy designed to guide and promote the health of our students credit card market, smooth development.