Hi, my name is Greg. Let’s start by looking at a sample magazine advertisement. Notice that the most importantthing in his ad. is the headline. It gets your attention.
Next is the copy. This is the written part of an advertisement.
Many ads. have a coupon: This is the removable part of an advertisement where the potential customer can either request more information or order the product or service .Usually this type of ad. will have one or more product pictures, like this.
If an ad. has color photos in it ,these pictures will need color separations. A color separation looks like this: notice there are several sheets of film. Each sheet corresponds to one of these 4 basic colors: blue, red, yellow, and black. The top sheet is the matching print. It shows the printer how the final picture should look.
When we talk about the way an ad. looks we refer to its layout: This is the plan how all the elements in an advertisement are going to look. For example, this advertisement has a simple layout. Notice the large headline, the eyecatching picture, and the use of only a few words of copy.
When a company gets a famous person or typical customer to talk about its product or service we call this a testimonial ad. Right now I’m working on this testimonial ad. Notice that I have one testimonial from a man and one from a woman. I also have a product picture and my copy here.
Here is another type of ad. I am working on. When it is run in the newspaper it will look very much like a regular newspaper article. This type of ad. is called an editorial style ad. The copy typically starts out like a regular article and then shifts to ad. copy somewhere near the middle or end of the ad.
You might be wondering which type of ad. is the most effective.Actually, nobody knows for sure because there are so many factors to consider in advertising. Sometimes we make comparisons of two different ads. by running them at the same time in the same publication. This is called a split run. Usually you have to key the ad. to know which ad. is getting your customers to respond. One way to do that is to put a special code on the coupon or if the customer is calling you then you can have him ask for a particular person. In this way, you can measure the effectiveness of the two ads. to see which one outpulls the other.
The terms outpull is used in advertising to indicate which ad. was more effective in terms of getting customers to respond.
Next is the copy. This is the written part of an advertisement.
您好,我的名字是格雷格。让我们先看看样品杂志广告。请注意,在他的广告里最重要的是它的标题。它引起你的注意力。
其次是文本。这是广告的文字部分。
Many ads. have a coupon: This is the removable part of an advertisement where the potential customer can either request more information or order the product or service .Usually this type of ad. will have one or more product pictures, like this.
许多广告有一种连续的图片展示:这是广告的一个移动的组成部分,潜在客户既可以要求更多的资料也可以订购产品或服务。通常这种类型的广告会有像这样的一个或多个产品的图片。
If an ad. has color photos in it ,these pictures will need color separations. A color separation looks like this: notice there are several sheets of film. Each sheet corresponds to one of these 4 basic colors: blue, red, yellow, and black. The top sheet is the matching print. It shows the printer how the final picture should look.
如果广告上有彩色照片,这些照片将需要分色。分色看起来就像这样:注意,有几个薄片组成,每个薄片对应于四种基本颜色之一:蓝色,红色,黄色和黑色。最上层的就是打印出来的效果,它会告诉打印机打印出来的图片应该是什么样的。
When we talk about the way an ad. looks we refer to its layout: This is the plan how all the elements in an advertisement are going to look. For example, this advertisement has a simple layout. Notice the large headline, the eyecatching picture, and the use of only a few words of copy.
当我们谈论广告呈现的方式,我们是指它的布局:就是指如何将广告的所有元素安排在一起的计划。例如,这个广告有一个简单的布局。注意大标题,吸引人眼球的图片,以及仅使用了几句话的文本。
When a company gets a famous person or typical customer to talk about its product or service we call this a testimonial ad. Right now I’m working on this testimonial ad. Notice that I have one testimonial from a man and one from a woman. I also have a product picture and my copy here.
当一家公司用一个名人或典型客户谈论其产品或服务时,我们称这是一个鉴定型的广告。现在我正在制作这种鉴定型的广告。请注意,我做了两个版本:一个是男性,一个是女性。我也有一个产品的图片和文本。
Here is another type of ad. I am working on. When it is run in the newspaper it will look very much like a regular newspaper article. This type of ad. is called an editorial style ad. The copy typically starts out like a regular article and then shifts to ad. copy somewhere near the middle or end of the ad.
这里是另一种类型的广告。我正在制作它。当它投放在报纸上,它看起来就象一种定期的报纸上的文章。这种类型的广告被称为编辑风格的广告。它的文本在开头处就象定期文章,然后转移到了靠近中间某处的地方或广告的结尾。
You might be wondering which type of ad. is the most effective. Actually, nobody knows for sure because there are so many factors to consider in advertising. Sometimes we make comparisons of two different ads. by running them at the same time in the same publication. This is called a split run. Usually you have to key the ad. to know which ad. is getting your customers to respond. One way to do that is to put a special code on the coupon or if the customer is calling you then you can have him ask for a particular person. In this way, you can measure the effectiveness of the two ads. to see which one out pulls the other.
您可能不知道哪种类型的广告是最有效的。其实,没有人确切地知道,因为在做广告时有许多因素需要考虑。有时候我们通过把两种不同的广告在同一时间在同一出版物上投放作一比较,这就是所谓的分裂运行。通常你必须建立广告的信息处理系统才能知道哪个广告能引起客户的反应。其中一个办法就是在移动画面上设置一个特殊的密码,或者如果顾客打电话给你,那么你可以请他去找某一特定的人。这样,您就可以衡量这两个广告的有效性,看看到底谁“优于”谁。
The terms outpull is used in advertising to indicate which ad. was more effective in terms of getting customers to respond.
“优于”这个名词用于广告,是为了说明哪些广告能更有效地让客户作出反应。
楼上和楼下的,你们说的都是人话吗?还想要分?
下一个是副本。 这是广告的书面部份。
许多广告。 有一个折扣券:这是广告的可移去的部份哪里潜在的客户罐子或请求较多的数据或命令产品或服务。通常广告的这一个类型。 将会有一或较多的产品照片,像这。
如果一个广告。 在它里面有彩色相片 ,这些照片将会彩色分离。 彩色分离看起来像这一样: 注意有一些张的电影。 每张符合这些 4 基本之一颜色: 蓝色的,红色的,黄色的,和黑色的。 最高的张是那个相配版。 它打印机最后的照片应该看如何。
当我们谈论方法一个广告的时候。 容貌我们提及它的地面区划: 这是计划一个广告的元素是多么的所有去看。 举例来说,这一个广告有一个简单的地面区划。 大的大标题, eyecatching 照片和副本的只有一些字的使用。
当一家公司争取一个出名的人或典型的客户谈论它的我们称这为一个推荐书广告的产品或服务的时候。 立刻我正在处理这一个推荐书广告。 我从一个女人有来自一个男人的一个推荐书和有一。 我也在这里有一张产品照片和我的副本。
这里是另外类型的广告。 我正在处理。 当一般在报纸中跑它决意非常像一个一般的报纸文章一样的神情。 广告的这一个类型。 被称为一篇社论风格广告。 副本典型地像一个一般的文章和然后开始改变到广告。 在中央或广告的结束附近某处复印。
你可能是觉得奇怪哪一类型的广告。 是最大多数的 effective.Actually, 没有人确实因为有这么多因素在广告中考虑。 有时我们制造二个不同的广告比较。 藉由在相同的出版中同时跑他们。 这叫做分散的奔跑。 通常你必须调音广告。 广告。 正在争取你的客户回应。 要做那的一个方法要把一个特别的密码放在折扣券,否则如果客户正在打电话给你那么你能让他要求一个特别的人。 这样,你能测量二个广告的效力。 一 outpulls 另一个。
术语 outpull 被用于广告指出广告。 以口吻争取客户是更有效的回应。
其次是副本。这是笔试部分的广告。
许多广告。有券:这是移动的一个组成部分广告的潜在客户可以要求更多的资料或订购的产品或服务。通常这类型的广告。将有一个或多个产品的图片,像这样。
如果广告。有彩色照片,这些照片将需要分色。阿分色看起来像这样:通知有几个片电影。每个资产负债表对应于其中的第4基本颜色:蓝色,红色,黄色和黑色。资产负债表的顶端是匹配的打印。这表明打印机如何最后的图片应该看看。
当我们谈论的方式广告。看起来我们是指它的布局:这是计划如何所有内容的广告要看看。例如,这个广告有一个简单的布局。公告大标题,图片的eyecatching ,并仅使用了几句话的副本。
当一家公司获得著名的个人或典型客户谈论其产品或服务,我们呼吁这是一个鉴定的广告。现在,我对这个工作鉴定的广告。请注意,我有一个推荐一名男子和一名来自一个女人。我也有一个产品的图片和我在这里的副本。
这是另一种类型的广告。我工作。当它运行在报纸上,将外形酷似经常报纸文章。这种类型的广告。被称为编辑风格的广告。通常的副本一样开始了正常的文章,然后转移到广告。副本附近的某处中间或结尾的广告。
您可能不知道哪种类型的广告。是最effective.Actually ,没有人确切知道,因为有许多因素需要考虑的广告。有时候我们作比较,两种不同的广告。通过运行他们在同一时间在同一出版物。这就是所谓的分裂运行。通常你必须在广告的关键。知道哪些广告。是让您的客户作出反应。其中一个办法是把特殊代码的优惠券,或者如果顾客打电话给你那么你可以问他对某一特定的人。这样,您就可以衡量的有效性两个广告。看到其中outpulls其他。
职权outpull用于广告,说明哪些广告。为更有效地让客户作出反应。
给点分 啊 好多本回答被提问者采纳