Although brand image is not the only reason why certain products are successful, it is an extremely important part of an overall marketing strategy. In fact, many manufacturers (1) _____ such a high value on their brands that they employ legal experts to (2)_______ them from misuse by imitators and counterfeit traders. In addition, companies (3)______ employees with handbooks which (4) _______ how their logos should be used-for example the size and color of graphics and suitable ways of displaying the product.
Originally the brand was little more than a graphic that helped people to (5) _______ a particular product, but as a advertising developed, it grew in (6) ______. As the famous brands become (7) _______ with quality in the minds of consumers, manufactures found they could (8) _______ top prices for these products in order to recover some of the heavy costs of advertising. As firms realized their potential value, brands quickly became registered trade marks. Today, branding is (9) _______ and is used to sell both products and services.
Most companies (10) _______ to achieve ‘multiple appeal’ with their brands. This means that the brand appeal (11) _______ people of different age groups and lifestyles. The problem for the brand manufacturer is how to keep old customers and at the same time to (12) ______ new ones.
A powerful brand is good for sales, but first this has to be created and then maintained through a continuous (13) _________ of image design and advertising. If multiple appeal (14)_______, then regular evaluation of the brand will show this and should (15) _______ in the product being redesigned or the advertising being changed.
1. A. present B. place C. settle D. rest
2. A. avoid B. control C. support D. protect
3. A. provide B. give C. deliver D. arrange
4. A. appoint B. specify C. assign D. prefer
5. A. identify B. connect C. realize D. relate
6. A. advantage B. concern C. benefit D. importance
7. A. extended B. associated C. fixed D. attached
8. A. charge B. instruct C. order D. bill
9. A. inflated B. enlarged C. widespread D. exaggerated
10. A. pursue B. guide C. aim D. direct
11 A. at B. to C. on D. for
12. A. join B. earn C. bring D. attract
13. A. method B. performance C. attempt D. process
14. A. defeats B. fails C. breaks D. loses
15. A. result B. act C. produce D. lead
1.place a high value on 固定搭配，特别重视。。。
2.protect...from...保护什么不受什么
3.provide sb. with sth...为某人提供。。。
4.specify详细讲述
5.identity辨认，辨别
7.associated with与。。。联系在一起
9.widespread扩大的
10.aim to=aim at目标是
11. appeal to引起兴趣；投合。。心意
12.attract吸引
15.result in导致
个人理解，仅供参考~~
Originally the brand was little more than a graphic that helped people to (5) __identify_____ a particular product, but as a advertising developed, it grew in (6) _importance_____. As the famous brands become (7) ___associated____ with quality in the minds of consumers, manufactures found they could (8) charge_______ top prices for these products in order to recover some of the heavy costs of advertising. As firms realized their potential value, brands quickly became registered trade marks. Today, branding is (9) _____widespread__ and is used to sell both products and services.
Most companies (10) __aim_____ to achieve ‘multiple appeal’ with their brands. This means that the brand appeal (11) ___to____ people of different age groups and lifestyles. The problem for the brand manufacturer is how to keep old customers and at the same time to (12) ___attract___ new ones.
A powerful brand is good for sales, but first this has to be created and then maintained through a continuous (13) ___process_____ of image design and advertising. If multiple appeal (14)__fails_____, then regular evaluation of the brand will show this and should (15) __result_____ in the product being redesigned or the advertising being changed.
不晓得对不对 希望错的不多
DBABA
BDDCA
