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In connection with the foregoing appointment, Licensor hereby grants to Distributor, and Distributor hereby accepts, an exclusive license to exercise the Granted Rights and advertise and publicise the exploitation of the Granted Rights, all as provided herein, including the following: - to conduct all matters (and to incur and recover as herein set forth all expenses as shall be necessary in respect thereof) connected with the exploitation of the Granted Rights. - to advertise and promote the Film by any means now known or hereafter invented. - to use and authorise others to use the names of the Licensor production company and names of the Producer and Director and the names of the Director of Photography of the Film and the artists, composers, authors and technicians engaged thereon in connection with the exploitation of the Film and the promotion and advertising thereof (subject in each case to the contractual rights of the person in question details of which Licensor shall provide to the Distributor). - to cause or permit commercial messages and announcements to be exhibited before and after any exhibition of the Film in any media except Internet within the Territory, and, in the case of Television Rights only, during the exhibition of the Film. Such messages and announcements may include no more than three (3) minutes of the actual Film. - to use and issue Distributor’s name and trademark on the positive prints of the Film and trailers thereof.

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