当前，持续了数年的全国性电力短缺基本结束，电力供需矛盾缓解，电力设备利用小时数下降，部分地区和部分时段出现了电力富余，电力买方市场重现。在这种形势下，电力市场营销工作的质量关系到供电企业自身的生存和发展，决定着企业的市场竞争力，直接影响企业的经济效益。北京市电力公司作为华北电网直属的省级供电企业，在电力市场营销工作中还存在着营销体系不健全、市场意识和服务观念较弱、营销手段匮乏等问题，不能满足企业发展的需要。
本文以市场营销相关理论为基础上，结合电力行业的特点，对北京市电力市场环境、电力需求特性、电力营销工作现状和存在的问题等进行了深入研究。通过研究发现，宏观经济的稳定增长、产业结构的逐步优化和产业政策的不断完善，使北京电力市场营销面临良好的发展环境。在此环境下，结合北京市发展规划和电力市场特点，本文提出了“实现公司效益最大化的”电力营销企业目标和“提高能源整体利用率”的电力营销社会目标，并将“高效、环保的能源扩张策略”确定为北京电力市场营销的总策略。在总策略的指导下，本文对高可靠性产品策略、灵活价格策略、多种促销策略和优质服务策略进行了研究，并对各种策略在不同目标市场中的具体应用组合提出建议。
麻烦各位高手不要用全文翻译软件,谢谢!
帮你翻译好了！你看一下吧！我把你的文分成2段翻译的！
当前，持续了数年的全国性电力短缺基本结束，电力供需矛盾缓解，电力设备利用小时数下降，部分地区和部分时段出现了电力富余，电力买方市场重现。在这种形势下，电力市场营销工作的质量关系到供电企业自身的生存和发展，决定着企业的市场竞争力，直接影响企业的经济效益。北京市电力公司作为华北电网直属的省级供电企业，在电力市场营销工作中还存在着营销体系不健全、市场意识和服务观念较弱、营销手段匮乏等问题，不能满足企业发展的需要。
Kept on national sex electric power missing basic be over for few years at present, the electric power supply and demand antinomy alleviated, the electric power equipments makes use of a hour to decline several times, parts of regions and parts of times appeared electric power rich remaining, the electric power buyer market re-appears.Under this kind of situation, electric power market marketing work of the quality relate to existence and development of power supply business enterprise oneself, decide the market competition ability of business enterprise, influencing the economic performance of business enterprise directly.Power company conduct and actions in Peking City north China the charged barbed wire net keep belonging to of the province class power supply business enterprise, still exist marketing system in the marketing work of the electric power market not sound, market consciousness kimono duty the idea is weaker, the short of etc. problem of the marketing means, can't satisfy the demand of business enterprise development.
本文以市场营销相关理论为基础上，结合电力行业的特点，对北京市电力市场环境、电力需求特性、电力营销工作现状和存在的问题等进行了深入研究。通过研究发现，宏观经济的稳定增长、产业结构的逐步优化和产业政策的不断完善，使北京电力市场营销面临良好的发展环境。在此环境下，结合北京市发展规划和电力市场特点，本文提出了“实现公司效益最大化的”电力营销企业目标和“提高能源整体利用率”的电力营销社会目标，并将“高效、环保的能源扩张策略”确定为北京电力市场营销的总策略。在总策略的指导下，本文对高可靠性产品策略、灵活价格策略、多种促销策略和优质服务策略进行了研究，并对各种策略在不同目标市场中的具体应用组合提出建议。
This text takes the related theories of the market marketing as foundation up, combine the characteristics of electric power profession, carried on a thorough research to the Peking City electric power market environment, electric power need characteristic, the work present condition of the electric power marketing and existent problem etc..Pass a research detection, the stable growth, industrial structure of the macroscopic economy is gradually excellent to turn and the industry policy is continuously perfect, making electric power market marketing in Peking face good development environment.Combine development programming in Peking City and electric power market characteristics under this environment, this text put forward the social target of the electric power marketing of[with] the business enterprise target of the electric power marketing of"carry out a company a performance to maximize of" and"exaltation the energy whole utilization", and"efficiently, the energy of[with] environmental protection extend strategy" assurance is the total strategy of electric power market marketing in Peking.Under the instruction of[with] total strategy, this text carried on a research to the high and dependable sex product strategy, vivid price strategy, various promotion strategies and the high-quality service strategy, and put forward a suggestion in the concrete and applied combination in the different target market to various strategy.
当前，持续了数年的全国性电力短缺基本结束，电力供需矛盾缓解，电力设备利用小时数下降，部分地区和部分时段出现了电力富余，电力买方市场重现。在这种形势下，电力市场营销工作的质量关系到供电企业自身的生存和发展，决定着企业的市场竞争力，直接影响企业的经济效益。北京市电力公司作为华北电网直属的省级供电企业，在电力市场营销工作中还存在着营销体系不健全、市场意识和服务观念较弱、营销手段匮乏等问题，不能满足企业发展的需要。
Kept on national sex electric power missing basic be over for few years at present, the electric power supply and demand antinomy alleviated, the electric power equipments makes use of a hour to decline several times, parts of regions and parts of times appeared electric power rich remaining, the electric power buyer market re-appears.Under this kind of situation, electric power market marketing work of the quality relate to existence and development of power supply business enterprise oneself, decide the market competition ability of business enterprise, influencing the economic performance of business enterprise directly.Power company conduct and actions in Peking City north China the charged barbed wire net keep belonging to of the province class power supply business enterprise, still exist marketing system in the marketing work of the electric power market not sound, market consciousness kimono duty the idea is weaker, the short of etc. problem of the marketing means, can't satisfy the demand of business enterprise development.
本文以市场营销相关理论为基础上，结合电力行业的特点，对北京市电力市场环境、电力需求特性、电力营销工作现状和存在的问题等进行了深入研究。通过研究发现，宏观经济的稳定增长、产业结构的逐步优化和产业政策的不断完善，使北京电力市场营销面临良好的发展环境。在此环境下，结合北京市发展规划和电力市场特点，本文提出了“实现公司效益最大化的”电力营销企业目标和“提高能源整体利用率”的电力营销社会目标，并将“高效、环保的能源扩张策略”确定为北京电力市场营销的总策略。在总策略的指导下，本文对高可靠性产品策略、灵活价格策略、多种促销策略和优质服务策略进行了研究，并对各种策略在不同目标市场中的具体应用组合提出建议。
This text takes the related theories of the market marketing as foundation up, combine the characteristics of electric power profession, carried on a thorough research to the Peking City electric power market environment, electric power need characteristic, the work present condition of the electric power marketing and existent problem etc..Pass a research detection, the stable growth, industrial structure of the macroscopic economy is gradually excellent to turn and the industry policy is continuously perfect, making electric power market marketing in Peking face good development environment.Combine development programming in Peking City and electric power market characteristics under this environment, this text put forward the social target of the electric power marketing of[with] the business enterprise target of the electric power marketing of"carry out a company a performance to maximize of" and"exaltation the energy whole utilization", and"efficiently, the energy of[with] environmental protection extend strategy" assurance is the total strategy of electric power market marketing in Peking.Under the instruction of[with] total strategy, this text carried on a research to the high and dependable sex product strategy, vivid price strategy, various promotion strategies and the high-quality service strategy, and put forward a suggestion in the concrete and applied combination in the different target market to various strategy.
温馨提示：答案为网友推荐，仅供参考
第1个回答 2007-08-02
Presently, continued several years nationwide electric power shortbasic conclusions, the electric power supply and demand contradictoryalleviated, the power equipment used small to drop, the partialareas and the partial time intervals appeared the electric power to berich -odd, the electric power buyer market reappeared. Under this kindof situation, electric power market marketing quality of the workrelates the power supply enterprise own survival and the development,was deciding enterprise's market competition strength, directlyaffects the enterprise the economic efficiency. The Beijing electricpower company took the North China electrical network subordinates theprovincial level power supply enterprise, also has the marketingsystem in the electric power market marketing work not perfect, marketconsciousness and the service idea weaker, the marketing method isdeficient and so on the question, cannot satisfy enterprise the needto develop.
This article take the market marketing correlation theory as thefoundation in, the union electric power profession characteristic, tothe Beijing electric power market environment, the electric powerdemand characteristic, the electric power marketing work presentsituation and the existence question and so on has conducted thethorough research. Through the research discovery, the macroscopiceconomical stable growth, the industrial structure graduallyoptimization and the industrial policy unceasing consummation, causesthe Beijing electric power market marketing faced with the gooddevelopment environment. Under this environment, unified Beijing todevelop the plan and the electric power market characteristic, thisarticle proposed "the realization company benefit maximization" theelectric power marketing business goal and "raised the energy overalluse factor" the electric power marketing society goal, and "will behighly effective, the environmental protection energy expansionstrategy" the determination for the Beijing electric power marketmarketing total strategy. In under the total strategy instruction,this article to the redundant reliable product strategy, the nimbleprice strategy, the many kinds of promotion strategy and thehigh-quality service strategy has conducted the research, and putsforward the proposal to each kind of strategy in different goal marketmaking concrete using the combination.本回答被提问者和网友采纳
This article take the market marketing correlation theory as thefoundation in, the union electric power profession characteristic, tothe Beijing electric power market environment, the electric powerdemand characteristic, the electric power marketing work presentsituation and the existence question and so on has conducted thethorough research. Through the research discovery, the macroscopiceconomical stable growth, the industrial structure graduallyoptimization and the industrial policy unceasing consummation, causesthe Beijing electric power market marketing faced with the gooddevelopment environment. Under this environment, unified Beijing todevelop the plan and the electric power market characteristic, thisarticle proposed "the realization company benefit maximization" theelectric power marketing business goal and "raised the energy overalluse factor" the electric power marketing society goal, and "will behighly effective, the environmental protection energy expansionstrategy" the determination for the Beijing electric power marketmarketing total strategy. In under the total strategy instruction,this article to the redundant reliable product strategy, the nimbleprice strategy, the many kinds of promotion strategy and thehigh-quality service strategy has conducted the research, and putsforward the proposal to each kind of strategy in different goal marketmaking concrete using the combination.本回答被提问者和网友采纳
第2个回答 2007-08-04
当前，持续了数年的全国性电力短缺基本结束，电力供需矛盾缓解，电力设备利用小时数下降，部分地区和部分时段出现了电力富余，电力买方市场重现。在这种形势下，电力市场营销工作的质量关系到供电企业自身的生存和发展，决定着企业的市场竞争力，直接影响企业的经济效益。北京市电力公司作为华北电网直属的省级供电企业，在电力市场营销工作中还存在着营销体系不健全、市场意识和服务观念较弱、营销手段匮乏等问题，不能满足企业发展的需要。
Currently, continued for several years, the nationwide power shortage basically ended, the contradiction between supply and demand of electricity eased power equipment use hours dropped in some regions and a part-time electricity surplus electricity buyer's market return. In this situation, the power of marketing the quality of power supply enterprises for their survival and development, The company's decision to market competitiveness, directly affects the economic efficiency of enterprises. Beijing power company, as the North China Power Grid directly under the provincial power supply enterprises, the Power Marketing work still exist marketing system is not perfect, of the market and the concept of service is weak, Marketing issues such as lack of means can not meet the needs of enterprise development.
本文以市场营销相关理论为基础上，结合电力行业的特点，对北京市电力市场环境、电力需求特性、电力营销工作现状和存在的问题等进行了深入研究。通过研究发现，宏观经济的稳定增长、产业结构的逐步优化和产业政策的不断完善，使北京电力市场营销面临良好的发展环境。在此环境下，结合北京市发展规划和电力市场特点，本文提出了“实现公司效益最大化的”电力营销企业目标和“提高能源整体利用率”的电力营销社会目标，并将“高效、环保的能源扩张策略”确定为北京电力市场营销的总策略。在总策略的指导下，本文对高可靠性产品策略、灵活价格策略、多种促销策略和优质服务策略进行了研究，并对各种策略在不同目标市场中的具体应用组合提出建议。
This related to marketing theory, based on the characteristics of the power industry, the Beijing electricity market environment, demand for electricity, power marketing status and the problems involved in the in-depth study. Through the study found that macroeconomic stability growth, the gradual optimization of the industrial structure and industrial policies have been constantly improved. so Beijing Power Marketing facing a good environment for development. Under the circumstances, the combination of planning and development in Beijing electricity market characteristics, This paper proposes a "realization of the company's profit maximization of the" power marketing business objectives and the "overall energy utilization" of electricity Marketing social objectives, such as "efficient, environmentally friendly energy expansion strategy" as Beijing Power Marketing Strategy of the total. The overall strategy, under the guidance of this paper, the high reliability of product strategy, and flexible pricing strategies. a variety of marketing strategies and the quality of the research strategy, also strategies in different target markets for specific application portfolio recommendations.
Currently, continued for several years, the nationwide power shortage basically ended, the contradiction between supply and demand of electricity eased power equipment use hours dropped in some regions and a part-time electricity surplus electricity buyer's market return. In this situation, the power of marketing the quality of power supply enterprises for their survival and development, The company's decision to market competitiveness, directly affects the economic efficiency of enterprises. Beijing power company, as the North China Power Grid directly under the provincial power supply enterprises, the Power Marketing work still exist marketing system is not perfect, of the market and the concept of service is weak, Marketing issues such as lack of means can not meet the needs of enterprise development.
本文以市场营销相关理论为基础上，结合电力行业的特点，对北京市电力市场环境、电力需求特性、电力营销工作现状和存在的问题等进行了深入研究。通过研究发现，宏观经济的稳定增长、产业结构的逐步优化和产业政策的不断完善，使北京电力市场营销面临良好的发展环境。在此环境下，结合北京市发展规划和电力市场特点，本文提出了“实现公司效益最大化的”电力营销企业目标和“提高能源整体利用率”的电力营销社会目标，并将“高效、环保的能源扩张策略”确定为北京电力市场营销的总策略。在总策略的指导下，本文对高可靠性产品策略、灵活价格策略、多种促销策略和优质服务策略进行了研究，并对各种策略在不同目标市场中的具体应用组合提出建议。
This related to marketing theory, based on the characteristics of the power industry, the Beijing electricity market environment, demand for electricity, power marketing status and the problems involved in the in-depth study. Through the study found that macroeconomic stability growth, the gradual optimization of the industrial structure and industrial policies have been constantly improved. so Beijing Power Marketing facing a good environment for development. Under the circumstances, the combination of planning and development in Beijing electricity market characteristics, This paper proposes a "realization of the company's profit maximization of the" power marketing business objectives and the "overall energy utilization" of electricity Marketing social objectives, such as "efficient, environmentally friendly energy expansion strategy" as Beijing Power Marketing Strategy of the total. The overall strategy, under the guidance of this paper, the high reliability of product strategy, and flexible pricing strategies. a variety of marketing strategies and the quality of the research strategy, also strategies in different target markets for specific application portfolio recommendations.
第3个回答 2007-08-02
Currently, continued for several years, the nationwide power shortage basically ended, the contradiction between supply and demand of electricity eased power equipment use hours dropped in some regions and a part-time electricity surplus electricity buyer's market return. In this situation, the power of marketing the quality of power supply enterprises for their survival and development, The company's decision to market competitiveness, directly affects the economic efficiency of enterprises. Beijing power company, as the North China Power Grid directly under the provincial power supply enterprises, the Power Marketing work still exist marketing system is not perfect, of the market and the concept of service is weak, Marketing issues such as lack of means can not meet the needs of enterprise development. This related to marketing theory, based on the characteristics of the power industry, the Beijing electricity market environment, demand for electricity, power marketing status and the problems involved in the in-depth study. Through the study found that macroeconomic stability growth, the gradual optimization of the industrial structure and industrial policies have been constantly improved. so Beijing Power Marketing facing a good environment for development. Under the circumstances, the combination of planning and development in Beijing electricity market characteristics, This paper proposes a "realization of the company's profit maximization of the" power marketing business objectives and the "overall energy utilization" of electricity Marketing social objectives, such as "efficient, environmentally friendly energy expansion strategy" as Beijing Power Marketing Strategy of the total. The overall strategy, under the guidance of this paper, the high reliability of product strategy, and flexible pricing strategies. a variety of marketing strategies and the quality of the research strategy, also strategies in different target markets for specific application portfolio recommendations.
就这个
就这个
第4个回答 2007-08-02
Currently, continued for several years, the nationwide power shortage basically ended, the contradiction between supply and demand of electricity eased power equipment use hours dropped in some regions and a part-time electricity surplus electricity buyer's market return. In this situation, the power of marketing the quality of power supply enterprises for their survival and development, The company's decision to market competitiveness, directly affects the economic efficiency of enterprises. Beijing power company, as the North China Power Grid directly under the provincial power supply enterprises, the Power Marketing work still exist marketing system is not perfect, of the market and the concept of service is weak, Marketing issues such as lack of means can not meet the needs of enterprise development. This related to marketing theory, based on the characteristics of the power industry, the Beijing electricity market environment, demand for electricity, power marketing status and the problems involved in the in-depth study. Through the study found that macroeconomic stability growth, the gradual optimization of the industrial structure and industrial policies have been constantly improved. so Beijing Power Marketing facing a good environment for development. Under the circumstances, the combination of planning and development in Beijing electricity market characteristics, This paper proposes a "realization of the company's profit maximization of the" power marketing business objectives and the "overall energy utilization" of electricity Marketing social objectives, such as "efficient, environmentally friendly energy expansion strategy" as Beijing Power Marketing Strategy of the total. The overall strategy, under the guidance of this paper, the high reliability of product strategy, and flexible pricing strategies. a variety of marketing strategies and the quality of the research strategy, also strategies in different target markets for specific application portfolio recommendations.
