改革开放以来我国发生了翻天覆地的变化，消费者的文化水平、经济状况、消费需求和生活方式都发生了巨大变化，但是对于广告管理与消费者行为在我国目前还没有系统的研究。所以将本文从广告管理的角度对消费者行为研究的内容、意义和困难进行分析，以期为开发消费潜力、实现和谐消费提供理论依据。
In China since reform and opening up tremendous changes have taken place, consumer literacy, economic conditions, consumer demand and lifestyles have undergone a tremendous change, but for ad management and consumer behavior in China currently no system of. Therefore, this article from the ad management's point of view of consumer behavior research on the content, significance and difficulties in the analysis, in order of potential for the development of consumption, consumption provides Lilunyiju achieve Huoxie
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第1个回答 2010-04-14
Since reform and opening in China has undergone earth-shaking changes, consumer culture, economic status and consumption demand and way of life is changed, but for the administration of advertising and consumer behavior in our country has no system research. So this text from the Angle of management ads on consumer behavior research contents, the significance and the difficulties, so as to realize the harmonious development potential, consumer spending provides theory basis.
第2个回答 2010-04-14
There has occured tremendous changes in China since the reform and opening up policy. Great changes have taken place in consumers' educational background,economic position, consuming demand and way of life. However,so far, there is still no systemetic study about advertising management and consumer behaviour. Therefore,the content,meaning and difficulties of the study about consumer behaviour from the perspective of advertising management in this essay are worth analyzing,in order to provide theoretical platform for developing potential and achieving harmonious cusuming.
第3个回答 2010-04-14
Since the reform and opening up China has witnessed enormous changes, consumer literacy, economic conditions, consumer needs and lifestyles have changed dramatically, but for ad management and consumer behavior in China currently no system. Therefore, this article from the ad management point of view of consumer behavior research on the content, significance and difficulties in the analysis to the potential for the development of consumption, consumption provides a theoretical basis to achieve harmony.
