本文主要研究我国汽车品牌战略。21世纪我国汽车工业即将进入飞速发展的时代，我国汽车企业正面临着布满机遇和挑战的市场营销新时代。我国汽车业若想在激烈的市场竞争中提升竞争力，其关键在于企业在品牌战略上必须完成一个重要的转变，必须制定一系列品牌战略，发展自己的自主品牌，方能与国外汽车企业相抗衡。
同时面对国内巨大的潜在市场和世界汽车工业的国际化，中国汽车工业不仅要培养产品和技术的自主开发能力、创新能力，提高产品的技术含量和品质性能，更重要的是要打造有竞争力的中国汽车品牌，获取汽车品牌规模经济效益，稳固已有的市场资源，增强品牌服务意识，实现快速的市场扩张，巩固国内汽车销售服务市场，同时采用现代化管理方式，构建具有国际竞争力的大型品牌企业集团。
This paper studies the Chinese automobile brand strategy. China's automobile industry will soon enter the 21st century, the era of rapid development, China's automobile industry is full of opportunities and challenges facing marketing a new era. For China's auto industry in the fierce market competition, to enhance competitiveness, the key lies in enterprises in the brand strategy must be to complete a major changes, we must develop a range of brand strategy, develop their own independent brands, before being compared with foreign car makers counter.
At the same time the face of huge potential domestic market and the internationalization of the world's automobile industry, China's auto industry is not only products and technologies to foster self-development capacity, innovation capacity, increase the technological content and quality of performance, even more important is to create competitive force China's auto brands, economies of scale for brands, strong existing market resources, enhance the brand awareness of service and achieve rapid market expansion, the consolidation of the domestic auto sales and service markets, while the use of modern management methods to build an internationally competitive Large brand enterprise groups.
就这样啦 O(∩_∩)O~ 不会可以找我啦
At the same time the face of huge potential domestic market and the internationalization of the world's automobile industry, China's auto industry is not only products and technologies to foster self-development capacity, innovation capacity, increase the technological content and quality of performance, even more important is to create competitive force China's auto brands, economies of scale for brands, strong existing market resources, enhance the brand awareness of service and achieve rapid market expansion, the consolidation of the domestic auto sales and service markets, while the use of modern management methods to build an internationally competitive Large brand enterprise groups.
就这样啦 O(∩_∩)O~ 不会可以找我啦
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第1个回答 2010-03-14
This paper studies the Chinese automobile brand strategy. China's automobile industry will soon enter the 21st century, the era of rapid development, China's automobile industry is full of opportunities and challenges facing marketing a new era. For China's auto industry in the fierce market competition, to enhance competitiveness, the key lies in enterprises in the brand strategy must be to complete a major changes, we must develop a range of brand strategy, develop their own independent brands, before being compared with foreign car makers counter.
At the same time the face of huge potential domestic market and the internationalization of the world's automobile industry, China's auto industry is not only products and technologies to foster self-development capacity, innovation capacity, increase the technological content and quality of performance, even more important is to create competitive force China's auto brands, economies of scale for brands, strong existing market resources, enhance the brand awareness of service and achieve rapid market expansion, the consolidation of the domestic auto sales and service markets, while the use of modern management methods to build an internationally competitive Large brand enterprise groups.
At the same time the face of huge potential domestic market and the internationalization of the world's automobile industry, China's auto industry is not only products and technologies to foster self-development capacity, innovation capacity, increase the technological content and quality of performance, even more important is to create competitive force China's auto brands, economies of scale for brands, strong existing market resources, enhance the brand awareness of service and achieve rapid market expansion, the consolidation of the domestic auto sales and service markets, while the use of modern management methods to build an internationally competitive Large brand enterprise groups.
第2个回答 2010-03-15
This paper mainly studies in China's automobile brand strategy. The 21st century automobile industry in our country entering the rapid development of the era, China automobile enterprises are faced with is full of opportunities and challenges in the new era of marketing. If our cars in the fierce competition in the market competitiveness, the key lies in the enterprise brand strategy must be completed on an important change, must establish a series of brand strategy, the development of their own brand, can rival with foreign automobile enterprises.
While facing the domestic vast potential market and the internationalization of the automotive industry, China's automotive industry not only to develop products and technology development ability, innovation ability, improve the technology of products and quality performance, more important is to build a competitive car brands in China, automobile brand scale economic benefit, stable market resources, strengthen the existing brand service consciousness, realizing the rapid market expansion, consolidate the domestic market, automobile sales and service by modern management mode, the construction of large internationally competitive brand enterprise group.
While facing the domestic vast potential market and the internationalization of the automotive industry, China's automotive industry not only to develop products and technology development ability, innovation ability, improve the technology of products and quality performance, more important is to build a competitive car brands in China, automobile brand scale economic benefit, stable market resources, strengthen the existing brand service consciousness, realizing the rapid market expansion, consolidate the domestic market, automobile sales and service by modern management mode, the construction of large internationally competitive brand enterprise group.
