在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌策略已成为众多知名企业在市场竞争中立于不败之地的法宝.蒙牛品牌的成功是21世纪中国企业品牌建设的典范,它的成功与其制定的品牌策略是息息相关的.
本文通过对蒙牛集团的简介,对蒙牛的比附定位,聚焦央视,借势新闻等品牌策略的分析,对蒙牛品牌策略的成功及其原因认及蒙牛品牌策略成功对我国企业的启示来让读者了解到品牌策略的重要性.
关键词:品牌策略,蒙牛集团,比附定位,启示.
中文翻译成英文
Develop in market economy day by day deepen the brand already it is known to all that brand tactics already becomes a lot of famous enterprise magic weapon basing self on sure ground middle in market competition to enterprise survival and the significance developing today,. Being covered with cattle brand success is the example that 21 centuries Chinese enterprise brand builds , brand tactics is vitally interrelated than its success working out
The main body of a book is passed to the brief introduction deceiving cattle Corp., CCTV who fixes position , focuses to comparing incomparable things being covered with a cattle, come the analysis taking advantage of power news waiting for brand tactics , the success to cattle of Mongol nationality brand tactics and their cause to be known to arrive at brand tactics's by reader the enlightenment entering into a certain relationship with and covering with cattle brand tactics success to our country enterprise significance. Keywords: Brand tactics, for cattle Corp.'s, comparing incomparable things fixing position enlightenment.
The main body of a book is passed to the brief introduction deceiving cattle Corp., CCTV who fixes position , focuses to comparing incomparable things being covered with a cattle, come the analysis taking advantage of power news waiting for brand tactics , the success to cattle of Mongol nationality brand tactics and their cause to be known to arrive at brand tactics's by reader the enlightenment entering into a certain relationship with and covering with cattle brand tactics success to our country enterprise significance. Keywords: Brand tactics, for cattle Corp.'s, comparing incomparable things fixing position enlightenment.
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