培养具有扎实的经济与管理理论基础，掌握信息科学技术与手段，具备使用现代信息技术开展商务活动的能力，从事现代电子商务运作与管理的高素质复合型人才。要求学生系统掌握现代信息技术、经济管理理论与方法，现代商贸理论与实务、网络营销理论与实务，掌握电子商务系统的分析、设计、实现和评价的技术，了解从事电子商务的相关法律，具有高度的竞争意识、创新能力和较强的电子商务应用能力，熟练掌握一门外语，在听、说、读、写、译等方面均达到较高水平。
本专业培养拥护党的基本路线，德、智、体、美全面发展的，适应工商企业第一线需要的经营管理、信息技术管理、商务网站基层管理、电子商务网站基层管理等岗位的工作，掌握现代网络技术及商务经营管理基本知识，具备较强的市场分析、网络营销、电子商务能力的高等技术应用人才。
电子商务专业所培养的是具有较高素质和较强的技术应用能力的直接从事电子商务工作的高级经营管理人才。这一培养目标强调电子商务专业所培养的人才是面向电子商务工作第一线的，是直接从事电子商务工作的业务人员，属于从事商务工作的经营管理人才，因而必须具有较强的技术应用能力。这种能力首先是进行商务活动的工作能力，如从事市场研究、谈判、签约、结算、定单管理、销售管理、促销及有关经营决策与策划。
就业方向：网上购销、网站建设、网上支付、网络营销、物流配送、企业管理等。
Management of the economy and to cultivate a solid theoretical basis, the information science and technology and the meanswith the use of modern information technology to conduct business activities,engaged in the operation and management of high-quality modern e-business complex talent.Asked the students access to modern information technology, management theory and methods of modern business theory and practice.marketing theory and practice to master e-commerce systems analysis, design, realization and evaluation of technologies,understanding of e-commerce related law, with a high degree of sense of competition,innovation and a strong e-commerce capabilities, has mastered a foreign language, listening, reading, writing,translation and other aspects of a higher level.The professional training to support the Party's basic line, Germany, Chile, body-round development.meet the needs of first-line business management, information technology management, business website management at the grass-roots level.e-commerce websites grassroots management positions and mastering modern networking technology and business management knowledge,Strong market analysis, network marketing and e-commerce capabilities of the higher technical applications personnel.E-commerce is of a higher quality and produce more directly engaged in the application of e-commerce capabilities of the senior management personnel.This goal has stressed that the quality of professional e-business e-commerce is facing the front line.are directly involved in the e-commerce business, is engaged in the business management personnel.therefore must have strong technical capabilities.This capability is the ability to conduct business activities, such as engaging in market research, negotiations, contract settlement, orders management,sales management, marketing and business decision-making and planning.Employment orientation : Internet marketing, websites, online payment, online sales, logistics and distribution, and business management.
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