主题酒店取得成功的必然保证就是要有一个合适的主题。本文以影响酒店主题定位的内部与外部环境因素为研究重点，并通过凯撒宫、勃莱梅文化客栈、杭州主题酒店“梦幻城堡”等例子实证分析，提出归纳法、突破法、提炼法、USP定位法这四种可行性的主题定位方法，为企业做出准确的主题定位提供理论依据。
the key to the success of a theme hotel is to own a profit theme. the article consists of the internal and external elements of affecting the orientation and some examples of Caesar,Bo Laimei culture and inns and the dream castle in hangzhou. from which we can draw a conclusion of four practical ways to target. they are,putting forward induction, a breakthrough method, extraction method and the USP Positioning method .all of them are the basic theory for the orientation.
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第1个回答 2009-12-27
Hotel will guarantee success is to have a proper topics. Based on the influence of the theme hotel orientation for both internal and external environment factors for research, and through the caesars palace, Bob werder's cultural inn, hangzhou theme hotel "fantastic" example an empirical analysis of the castle, induction, the breakthrough, refining method, the four USP orientation method is feasible method for the theme, make accurate location of the subject company provides theory basis
第2个回答 2009-12-27
Theme Hotels absolute guarantee of success is to have a suitable subject. This subject position to influence the hotel's internal and external environmental factors, with a focus on, and through Caesar's Palace, Bo Laimei culture and inns, hotels, Hangzhou theme "Dream Castle" and other examples of empirical analysis and put forward induction, a breakthrough method, extraction method, USP Positioning law should be the subject of the feasibility of four kinds of methods for locating the subject of the enterprise to make an accurate positioning and provide a theoretical basis.
