麻烦高手帮忙翻译

通过调查和研究伊利乳业公司的整体情况,我打算将市场拓展到日本东京。而我主要是要将伊利公司的“优品嘉人”系列酸奶推向日本市场。我的这篇市场规划所包含的内容主要是:对伊利公司的概括介绍;目前伊利公司整体情况的分析,其中包括市场需求,需求走向,社会文化的影响,人们的心理需求,经济和商业状况,中立的一些环境影响,竞争对手,伊利公司产品和服务;SWOT分析;目标人群和产品定位;市场目标;市场策略;市场战略执行与控制;以及我的最后总结。

竞争对手:
在酸奶产品方面,伊利在国内有3大竞争对手,分别是蒙牛,光明,味全,因为这三个企业也是专业做乳制品,而且拥有雄厚的势力。其中蒙牛与伊利既是合作关系,又是竞争关系。蒙牛2006年、2007年和2008年的酸奶销售额将分别达到10亿人民币、17亿人民币和27亿人民币,实现年均复合增长率达62%。而光明乳业将可能面临市场份额下降的问题。

在日本,明治,养乐多,以及雪印在酸奶产品方面占主导地位。如果伊利酸奶进军日本东京,那么明治将会是最大的竞争对手。据报道,24名患者因喝了含有益生菌的酸奶饮料而死亡,为此荷兰相关方面正就此着手展开调查。日本乳酸菌饮料巨头养乐多集团的养乐多活性乳酸菌产品在调查名单中赫然在列。养乐多集团随即声明与这一事件无关。明治乳业在日本市场占有率最高,主要商品阵容是保加利亚杆菌酸奶和LG21等,对身体有益的机能性酸奶。作为新品牌“明治 优诺”推出的新产品,明治人也将于2010年春天开始销售“软管酸奶”和杯装酸奶“彻底酸奶”。 明治乳业结合两种酸奶,将2010年的销售目标定在了70亿日元。

现状分析:
从食品加工角度上说,乳品是绝不可缺的配料之一.日本的乳制品原料大多数依赖于海外进口,尤其是干酪素、酪素钠和乳糖等原料几乎完全依靠海外的输入.
据日本《每日新闻》网站29日报道,该调查发现,每天饮用130毫升左右的酸奶,牛奶或食用1片至1.5片切片奶酪,就能起到有助预防中风的作用。

日本酸奶等发酵奶消费形势良好,农水省近日提供的“牛奶制品统计报告”显示,今年4-9月全国牛奶制品消费量为44万千升,比去年同期增加5%。而作为健康系列产品的引领者——发酵奶广受消费者的青睐。

日本明治乳业4-9月酸奶的销售额就达535亿日元,比去年同期上升10.8%。特别是利用对pylori细菌具有一定效果的乳酸菌LG21,加工而成的酸奶销售更是一片大好。日本MilkCommunity会社也在“双杆菌”上大作文章,销量飘红。
截止于上年度的10年间,日本全国发酵奶生产量从50万千升上升至80万千升,增长了1.6倍。但与之相对的鲜奶消费量就不尽人意了,10月全国饮用牛奶的消费量为347000吨,与去年同期相比减少了4.7%。
商业经济方面:
据位于东京的Melbourne and Ken Tanaka 公司的Edward Weiss 说,现在的日本乳品市场,方便是第一位的。

日本正在进行中的社会变革已经使单身家庭和在职女性增加。这导致花在在家做饭的时间减少或下降,因此大大增加了半成品食品的消费或外出就餐的增加。尽管近年来家庭的食品支出减少了,但用于外出就餐或代用食品支出的百分比却是逐年增加的,包括外卖午餐、预处理、冷冻及相似的熟食品等产品。

消费者注重方便的一个主要结果是,商业性代用食品类产品的销售增加了,这导致了更多加工食品的开发与生产。因而乳制品,特别是酸奶,奶酪(许多预包装或外卖膳食的组成成份之一),已经占有了不少市场份额。

另:
如果翻译的好,我可以再追加20。
如果是用在线网页翻译的,麻烦就不要发了,浪费彼此的时间。
谢谢合作!

全体としてスルー调査や研究の伊利の乳制品会社、私は东京、日本への市场拡大する予定。私は主にエリーの"优れた制品义人"シリーズのヨーグルトには、日本市场にドラッグします。この市场で私の计画は、要素をメインにに含まれる:エリー会社の概要;エリーの现在の状况、市场の需要は、需要动向、社会的、文化的な影响を含め、同社の全体的な分析は、人々の心理的なニーズ、およびビジネス条件、経済、中立的な、いくつかの竞合企业の环境への影响は、伊利の制品やサービス、SWOT分析、ターゲットグループは、制品のポジショニング、市场目标、マーケティング戦略、市场戦略の実装と管理;だけでなく、私の最终的な结论。

竞合他社:
ヨーグルト制品では、エリー、ある国では3つの主要な竞合、すなわちMengniu、光明、伟チュアン、これらの3つの企业にも、乳制品を行う専门家は、さと强い影响力をしています。 Mengniuと伊利どちらの関系が竞争関系に。 Mengniu 2006、2007、2008、それぞれヨーグルトの売上高は62%の年间平均复合成长率を达成する100亿元、1.7亿元、27000000000元に达する。ブライト酪农可能性が高い市场シェアの缩小の问题に直面するだろう。

日本では、明治时代、ヤクルト、そして雪のヨーグルト制品に印刷され支配されます。もし、东京、日本への伊利のヨーグルト、明治の最大のライバルとなる。报告书によると、24人の患者プロバイオティクスヨーグルト饮料のためのオランダの関连の侧面ための调査を开始され死を含む饮料のために。日本乳酸菌饮料大手のヤクルトヤクルトグループの调査リストの乳酸菌制品は、印象的なの。ヤクルトグループは、その文は、今回の事件とは无関系です。日本では明治ミルクは最大の市场シェアは、主要な制品ラインは、ブルガリアのヨーグルト菌、LG21など、体の良い机能性ヨーグルトをしています。新制品は、明治の新ブランド"明治ヨープレイト"の打ち上げとして、人にも春2010で贩売、"SAMのヨーグルト"とカップのヨーグルト"彻底的にヨーグルトになります。"明治ミルク、2010年の売上高は700亿円でターゲットとして设定したヨーグルトの2种类を组み合わせた。

状况の分析:
ビューのポイント、投稿者、食品加工、乳制品のいずれかの绝対に欠かせない成分だ。日本、乳制品の大半は、原材料の海外输入品には、特にカゼイン、カゼインナトリウム、乳糖に依存してほぼ完全に依存し、海外の原材料を入力しています。
日本の"デイリーニュース"のウェブサイトによると、29日に、今回の调査については、ヨーグルト、牛乳やチーズの1〜1.5のスライスを食べるの130ミリリットルのは、毎日の消费が、プレーすることができます脳卒中を予防に役立つだろうと报じた。

ヨーグルトなどの発酵乳の状况日本の消费、农业水利省は最近、"牛乳の制品で、"统计レポートを提供する良いですが、この年4月から9月まで、乳制品の国内消费44000000リットルと、前年同期比5%以上の増加となりましたを示しています。健康制品のリーダーとして - 発酵乳の人気者。

9月〜4月から日本の明治乳业ヨーグルト贩売53500000000円、前年比10.8%増加した。乳酸菌を使用し、特にピロリ菌一定の効果LG21し、加工ヨーグルトの売れ行きが良いです。日本MilkCommunityクラブ"をダブル菌、"大騒ぎさ、贩売、バラ。
前年の10で年间の期间に、日本全国発酵乳の生产は50万から80万リットルリットルの増加に増加1.6倍。しかし、それほど満足未満に消费ミルクには、反対し、10月の牛乳の消费347000トンの国民的な饮み物は、同じ期间で、昨年は4.7%の减少となりました。
ビジネスと経済的侧面:
これは东京で、メルボルンと田中健のエドワードワイス氏は、现在日本の乳制品市场は、利便性を初めてだと述べた位置しています。

日本の継続的な社会の変化に増加しており、働く女性ひとり亲家庭てきた。これより短い时间に自宅で、料理を费やし、あるいは减少するため、大幅に准决胜の増加、食品の消费や外食の増加の制品を完成つながっている。食品の家计支出は、最近の减少にもかかわらず、しかし、外食や食品支出の割合の代わりに、年によって、持ち帰り弁当、前処理を含む、および同様の调理冷冻食品などの制品が高まっている。

消费者が利便性の主な结果は、商用の代替食品の売上増加し、それより多くの开発や生产、加工食品につながる注意を払っています。したがって、乳制品、特にヨーグルト、チーズ、(多くの中古のパッケージ、または1 -离れての食事)を取るの组成は、市场シェアの多くを占めていた。
温馨提示:答案为网友推荐,仅供参考
第1个回答  2010-02-02
Through surveys and research Yili dairy company as a whole, I intend to market expansion into Tokyo, Japan. I mainly want to Erie's "excellent product Yoshito" series yogurt into the Japanese market. My plan in this market, the elements contained in the main are: an overview of the Erie Company; the current situation in Erie, the company's overall analysis, including market demand, the demand trend, social and cultural impact, people's psychological needs, economic and business conditions in the , neutral, some of the environmental impact of competitors,
Yili's products and services; SWOT analysis; target groups and product positioning; market objectives; marketing strategy; market strategy, implementation and control; as well as my final conclusion.
Competitors:
In the yogurt products, Erie, there are three major competitors in the country, namely Mengniu, Guangming, Wei-Chuan, because these three companies is also a professional to do dairy products, and has a strong influence. Mengniu and Yili both of which relationship is competitive relationship. Mengniu 2006, 2007 and 2008, respectively yogurt sales reach 10 billion yuan, 1.7 billion yuan and 27 billion yuan, achieving an average annual compound growth rate of 62%. The Bright Dairy will likely face the problem of declining market share.
In Japan, the Meiji, Yakult, and the snow printed on the yogurt products are dominant. If the Yili yogurt into Tokyo, Japan, the Meiji will be the biggest competitor. According to reports, 24 patients due to drinking probiotic yogurt drink containing death, for which relevant aspects of the Netherlands is thus begin to investigate. Japanese lactic acid bacteria beverage giant Yakult Yakult Group of lactic acid bacteria products in the survey list, impressively. Yakult Group, then the statement has nothing to do with this incident. Meiji Milk the largest market share in Japan, the main product line is the Bulgarian yoghurt bacteria and LG21 and so on, the body good functional yogurt.
As a new brand "Meiji Yoplait" launch new products, the Meiji who will also be on sale in spring 2010, "SAM Yogurt" and cup yogurt "thoroughly yogurt." Meiji Milk combines two kinds of yogurt, the 2010 sales target set at 70 billion yen.
Situation analysis:
From the point of view, said food processing, dairy is one of the absolutely indispensable ingredient. Japan, the majority of dairy products is dependent on overseas imports of raw materials, in particular casein, casein sodium and lactose is almost entirely dependent on overseas raw materials input.
According to Japan's "Daily News" website reported on the 29th, the survey found that daily consumption of 130 milliliters of about yogurt, milk or eat 1 to 1.5 slices of cheese, you can play will help prevent stroke.
Japanese consumption of yogurt and other fermented milk situation is good, agricultural water province recently provided by the "milk products statistical report" shows that from April to September this year, the national consumption of dairy products was 44 million liters, an increase of 5% over the same period last year. As the leader in health products - fermented milk popular consumers.
Japan's Meiji Milk Yogurt sales from April to September amounted to ¥ 53,500,000,000, an increase of 10.8% over the same period last year. Pylori bacteria in particular the use of lactic acid bacteria have a certain effect LG21, processed yogurt is a good sale. Japan MilkCommunity clubs are "double-bacillus," the big fuss, sales rosy.
As in the previous year's 10-year period, the Japanese National fermented milk production increased from 50 thousands to 80 thousands liters liters, an increase of 1.6 times. However, as opposed to milk consumption to less than satisfactory, and in October the national drink of milk consumption 347,000 tons, compared with the same period last year a decrease of 4.7%.
Business and economic aspects:
It is located in Tokyo, Melbourne and Ken Tanaka's Edward Weiss said that now the Japanese dairy market, convenience is the first.
Japan's ongoing social changes have made single-parent families and working women has increased. This has led to less time spent cooking at home, or decrease, thus greatly increased the semi-finished products of food consumption or an increase in eating out. Despite the recent reduction in household expenditure on food, but dining out or substitute for the percentage of food expenditure is increasing year by year, including take-away lunch, pre-treatment, and similar cooked frozen foods and other products.
Consumers to pay attention to one of the main result of convenience, commercial alternative food product sales increased, it leads to more development and production of processed food. And therefore dairy products, especially yogurt, cheese (many pre-packaged or composition of one of the take-away meals), has occupied a lot of market share.
第2个回答  2010-02-10
Pass to investigate and study the whole circumstance of the Yi benefit Ru Ye company, I intend to expand the market to Tokyo, Japan.But I mainly want to push the "excellent rticle Jia person" the series sour milk of the Yi Li company facing the sun this market.The contents included by this market of mine programming mainly BE:Generalize introduction to the Yi Li company;Currently the analysis of the whole circumstance of the Yi Li company, include a market need among them, need alignment, social cultural influence, people's mental need, economy and business condition, some environments of neutral influence, rival, the Yi Li company product kimono duty;SWOT is analytical;Target crowd and product position;Market target;Market strategy;The market is strategic to carry out and controls;And my finally tally up.

Rival:
At the sour milk product, the Yi benefit has 3 greatest rivals in the domestic, the difference receives cow, bright, all of flavor, because these three business enterprises are also a profession to do a milk product, and own strong influence.Receive cow and Yi benefit among them since is a cooperative relation, and then is a competition relation.Receive cow in 2006, in 2007 and 2008 of sour the milk sell a sum and will distinguish to attain renminbis 1 billion, renminbis 1.7 billion and renminbis 2.7 billion and carry out a year to all reunite a growth rate to reach to 62%.But the bright milk industry will may face the problem that the market quota descends.

At Japan, it is clear to cure, yakult, and snow prints in the sour milk product to predominate a position.If the Yi benefit sour milk military advance Tokyo, Japan, so clear cure will be the biggest rival.According to the report way, 24 sufferers imply a benefit to living sour milk beverage but death of germ because of drinking and just and now begin to launch inquisition for this Holland parties concerned.Japanese lactobacillus
第3个回答  2010-02-08
我可以给你一个满意的翻译。你target日本酸奶市场是可以的。不过日本人很注意牛奶,酸奶的消费期限。(不是保质期限)消费期限一般为1-2星期。海外进口的产品可能不太满足这么短的消费期限。在日本收购农场,在日本生产酸奶可能更可行一点。供参考!
第4个回答  2010-01-31
Pass to investigate and study the whole circumstance of the Yi benefit Ru Ye company, I intend to expand the market to Tokyo, Japan.But I mainly want to push the "excellent rticle Jia person" the series sour milk of the Yi Li company facing the sun this market.The contents included by this market of mine programming mainly BE:Generalize introduction to the Yi Li company;Currently the analysis of the whole circumstance of the Yi Li company, include a market need among them, need alignment, social cultural influence, people's mental need, economy and business condition, some environments of neutral influence, rival, the Yi Li company product kimono duty;SWOT is analytical;Target crowd and product position;Market target;Market strategy;The market is strategic to carry out and controls;And my finally tally up.

Rival:
At the sour milk product, the Yi benefit has 3 greatest rivals in the domestic, the difference receives cow, bright, all of flavor, because these three business enterprises are also a profession to do a milk product, and own strong influence.Receive cow and Yi benefit among them since is a cooperative relation, and then is a competition relation.Receive cow in 2006, in 2007 and 2008 of sour the milk sell a sum and will distinguish to attain renminbis 1 billion, renminbis 1.7 billion and renminbis 2.7 billion and carry out a year to all reunite a growth rate to reach to 62%.But the bright milk industry will may face the problem that the market quota descends.

At Japan, it is clear to cure, yakult, and snow prints in the sour milk product to predominate a position.If the Yi benefit sour milk military advance Tokyo, Japan, so clear cure will be the biggest rival.According to the report way, 24 sufferers imply a benefit to living sour milk beverage but death of germ because of drinking and just and now begin to launch inquisition for this Holland parties concerned.Japanese lactobacillus

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