营销导向
营销导向是以市场需求为依据,生产适销对路的产品获取利润为目的。营销导向使得产品不断改进,以适应市场需求。正确的确定目标市场的需要和欲望,理解和满足顾客流露出的需求,有效的向目标市场创造、传递、沟通优越的顾客价值。
诺基亚公司充分把握市场趋势,避开了技术劣势,以人性化诉求定位品牌的形象。
正确的品牌定位来源于诺基亚对自己的了解和对市场消费观念的正确把握。当初,诺基亚手机在技术上没有优势可言,如果一味的以技术作为品牌宣传的诉求点,不但无法与其他品牌区分,还会弄巧成拙。经过市场分析,诺基亚认识到,手机用途被限制在商务活动上造成了手机消费市场的局限性,应该打破普通消费者对手机的片面理解,使先进的通信技术得到推广和普及,填补市场的空白点。
诺基亚认识到,科技的真正魅力应该来源于人性本身,当人与科技在互动中相得益彰的时候,科技便找到了它存在的真实意义。诺基亚决定另辟蹊径,从人文角度找到适合自己的品牌文化根基和新的市场诉求点,提出了“human-technology(人性科技)”的品牌理念,改变了高科技企业以科技为唯一诉求的营销模式。这种品牌策略改变了人们对高科技企业的思维定势 ,体现出了高科技为人所用的人文关怀, 建立了品牌的差异性, 扩大了产品的使用领域。
诺基亚品牌的成功,首先是其战略上的成功,即正好切准了手机产品由商务市场向普通大众市场转移的黄金点;其次,是其恰到好处的品牌定位,其“以人为本”的品牌主张正好顺应了科技民用化的战略意图。
我是人工翻译的 让我的英语老师翻译的Marketing guidance
Marketing guidance on market demand as the basis, the product produce marketable profit for the purpose. Marketing guide enable product improvement, in order to adapt to the demand of the market. The right to determine target market needs and desires, to understand and meet customer demand, effectively reveals to target market create, transfer, communication superior customer value.
Nokia fully grasp the market trend and avoided the technical disadvantage, human-based appeal positioning brand image.
The correct brand positioning from nokia to own understanding and to the market consumption ideas correctly. At the beginning, nokia cellular phone not the technology advantage whatsoever, if blindly with technology as brand publicity to appeal to the point, not only cannot distinguish with other brands, it could make matters worse. After market analysis, nokia realize, cell phone use is limited in the commercial activity causing handset consumer market, should break the limitation of ordinary consumers of mobile phone of one-sided understanding, make advanced communications get to popularize, fill the blank sports market.
Nokia realize, science and technology, the real charm of derived from human nature itself, when should people and technology in the interaction of complement each other, technology will find it exists the real meaning. Nokia has decided to path, from the humanity Angle find suits own brand culture foundation and new market demands point, puts forward "human - technology (human technology)" brand concept, changed the high-tech enterprise with science and technology as the only appeal of marketing model. This brand strategy for high-tech enterprise changed people's thinking, reflects the high-tech is used humanistic concern, establish the brand's difference, expanded use of the product field.
Nokia brand success, first is its strategic success, namely just cut suffered by the business market mobile phones to the common mass market transfer gold point; Next, it is the right of brand positioning, its "people-oriented" brand manifesco just go with the technology to use the strategic intention of.选我为最佳吧
Marketing guidance on market demand as the basis, the product produce marketable profit for the purpose. Marketing guide enable product improvement, in order to adapt to the demand of the market. The right to determine target market needs and desires, to understand and meet customer demand, effectively reveals to target market create, transfer, communication superior customer value.
Nokia fully grasp the market trend and avoided the technical disadvantage, human-based appeal positioning brand image.
The correct brand positioning from nokia to own understanding and to the market consumption ideas correctly. At the beginning, nokia cellular phone not the technology advantage whatsoever, if blindly with technology as brand publicity to appeal to the point, not only cannot distinguish with other brands, it could make matters worse. After market analysis, nokia realize, cell phone use is limited in the commercial activity causing handset consumer market, should break the limitation of ordinary consumers of mobile phone of one-sided understanding, make advanced communications get to popularize, fill the blank sports market.
Nokia realize, science and technology, the real charm of derived from human nature itself, when should people and technology in the interaction of complement each other, technology will find it exists the real meaning. Nokia has decided to path, from the humanity Angle find suits own brand culture foundation and new market demands point, puts forward "human - technology (human technology)" brand concept, changed the high-tech enterprise with science and technology as the only appeal of marketing model. This brand strategy for high-tech enterprise changed people's thinking, reflects the high-tech is used humanistic concern, establish the brand's difference, expanded use of the product field.
Nokia brand success, first is its strategic success, namely just cut suffered by the business market mobile phones to the common mass market transfer gold point; Next, it is the right of brand positioning, its "people-oriented" brand manifesco just go with the technology to use the strategic intention of.选我为最佳吧
参考资料:脑袋
温馨提示:答案为网友推荐,仅供参考
第1个回答 2010-11-14
有难度,建议你用谷歌翻译先机译一上,再进行修改。谷歌在翻译长句和整篇方面比其他网站好的多
第2个回答 2010-11-14
Marketing orientation
Marketing orientation is based on market demand, production of marketable products for the purpose of profit. Marketing-oriented product constantly making improvements to meet market demand. The right target market to determine the needs and desires, showing understanding and meeting customer needs, target market effectively to the creation, delivery, excellent communication and customer value.
Nokia take full advantage of market trends, to avoid the technical disadvantages to human aspirations of positioning the brand image.
Right from the Nokia brand positioning and market their own understanding of the correct understanding of consumer attitudes. At first, the Nokia phone is technically no advantage at all, if blindly to the demands of technology as a branding point, not only can not be distinguished from other brands, but also self-defeating. Through market analysis, Nokia recognizes that mobile phone use is limited to business activities caused by the limitations of the mobile consumer market, consumers should be on the phone to break the one-sided understanding of advanced communications technologies to be promoted and spread to fill the gap in the market .
Nokia recognized that the real charm of science and technology should come from human nature itself, when people complement each other in the interaction with the technology, when technology will find the true meaning of its existence. Nokia has decided to open a new path, from a human point of view find their own brand of cultural roots and new market demands point, proposed "human-technology (Human Technology)" brand philosophy, changing the high demands of enterprise technology marketing model as the only . This brand strategy has changed people's thinking on potential high-tech enterprises, reflecting the high-tech human humanistic care used to build the brand differences, expand the use of the product areas.
Nokia brand's success, first of all is its strategic success, that just cutting potential of the mobile phone products from the commercial market to the general public market, the transfer of gold points; Secondly, it is the right brand positioning, and its "people-oriented" brand advocates precisely conform to civilian science and technology strategic intent.
Marketing orientation is based on market demand, production of marketable products for the purpose of profit. Marketing-oriented product constantly making improvements to meet market demand. The right target market to determine the needs and desires, showing understanding and meeting customer needs, target market effectively to the creation, delivery, excellent communication and customer value.
Nokia take full advantage of market trends, to avoid the technical disadvantages to human aspirations of positioning the brand image.
Right from the Nokia brand positioning and market their own understanding of the correct understanding of consumer attitudes. At first, the Nokia phone is technically no advantage at all, if blindly to the demands of technology as a branding point, not only can not be distinguished from other brands, but also self-defeating. Through market analysis, Nokia recognizes that mobile phone use is limited to business activities caused by the limitations of the mobile consumer market, consumers should be on the phone to break the one-sided understanding of advanced communications technologies to be promoted and spread to fill the gap in the market .
Nokia recognized that the real charm of science and technology should come from human nature itself, when people complement each other in the interaction with the technology, when technology will find the true meaning of its existence. Nokia has decided to open a new path, from a human point of view find their own brand of cultural roots and new market demands point, proposed "human-technology (Human Technology)" brand philosophy, changing the high demands of enterprise technology marketing model as the only . This brand strategy has changed people's thinking on potential high-tech enterprises, reflecting the high-tech human humanistic care used to build the brand differences, expand the use of the product areas.
Nokia brand's success, first of all is its strategic success, that just cutting potential of the mobile phone products from the commercial market to the general public market, the transfer of gold points; Secondly, it is the right brand positioning, and its "people-oriented" brand advocates precisely conform to civilian science and technology strategic intent.
第3个回答 2010-11-17
周猜测替什么要拿住顶部筹码?
上周预测是底不反弹,反弹不是底。因为四大国有银行融资压力大,当初已经很难涌现像样的反弹,理论上,邦外是把银行监管息为处置经济危机的手段。海内因为银行自身未经严厉监管,名际已经把处理银言业的风险转嫁到二级市场,就是通过再融资去下降银走业的危险。因此在中,农,农行实现融资之前,市场很难有像样的反弹,更多是以底部横盘震荡为主。
验证结果标周沪指最高点是2485点,我们预测的箱体顶部是2487点,相差了2个点,相差不大。
下周预测冲高归涨,然而依然可以低呼。目前外盘已经走佳,这象征着外盘对内盘影响变小。同时高层的密集调研,意味着货泉政策从治理通胀预期到增进经济增加的改变。同时我们始终在提醒沪指2400点以下根本上是底部,卖没股票是过错的,因此下周固然会呈现冲高回落,但是回降2400邻近仍旧可以低吸,同时我们提示,底部会连续三个月,这三个月是最难熬的时间。上周周期性板块有承动迹象,这意味着新一轮救市可能就此开端,假如这个断定成破,中行纸黄金价格走势,那么你需要作的是这三个月底部的振荡期拿住底部筹码。
轮盘有效日期
7月12日-7月16日
轮盘性量
中线
八卦
箱体
测盘
沪
指
箱底
2319
箱底
2581
强支持
2395
这里可以低吸
第一支撑
2411
第一阻力
2525
工作线解盘
沪指
2455
沪深300
2623
黄金线结盘
沪指
2471
沪深300
2641
目前沪指基础在黄金线四周,可以持股。
预测热门
农业板块,密缺资源,中小板和创业板
轮盘方向
冲高回落
仓位把持
50%左左
仓位变更
遇高减仓 ,逢低吸缴
轮盘解析
一个底部是要长时光的震动整顿,因而将来到底如何构成底部,是须要很长时间确实认,而底部震荡是最难熬的,此时切忌追跌宰跌。
政策剖析
目前高层稀集的调研经济,我们以为考察的因艳有两点
第一, 宏观调控是否由从紧变成适度宽松,是否还要预防通胀预期。我们认为避免通胀预期是伪命题,乱世炒黄金,由于政府只有让股市和房价下跌,丧失和套住的确定是有钱人,这样的结果是大家不钱花费,不消费,纸黄金是什么,哪里来的通胀预期?
第二, 房地产调控政策是否连续。我们认为这次收到调控最大的不是买房人,不是房地产商,影响最大的是地方政府,处所政府的财政是土地财政,土地售不出往,十分可能地方宣布出工资,这样的成果是,地方政府压力很大,同时中心政府压力也很大。
以上两条望似不一样,实在要害都在房地工业,咱们我为这次政府不能置松房地产击压政策,同时应该抬启土地供给,多种手腕提供土地,提供经济实用房,而不能只有政府独野卖洋地,否则收拾面点最大的引导的义务就是卖地,卖了地就能够给部分领工资,这样政府真际上已经过公共产品提供者变成了土地商己。商人是企业的事件,我们的地方政府皆变成了是最大的地产企业,这么谁来提供私共服务?谁来提供廉租房,谁来供给乡市公共服务?
欠线操盘
八大铁律
保持准则
股票池
稠缺资源600432,000878,000983,600128等
创业板300022,300015,300070,300037,300064,002362,300077等
相关的主题文章:
中阳突破还需明日确认
占豪午评中短多空取决于三个方面
黄金 占豪午评放量调整 趋势不改_4293
上周预测是底不反弹,反弹不是底。因为四大国有银行融资压力大,当初已经很难涌现像样的反弹,理论上,邦外是把银行监管息为处置经济危机的手段。海内因为银行自身未经严厉监管,名际已经把处理银言业的风险转嫁到二级市场,就是通过再融资去下降银走业的危险。因此在中,农,农行实现融资之前,市场很难有像样的反弹,更多是以底部横盘震荡为主。
验证结果标周沪指最高点是2485点,我们预测的箱体顶部是2487点,相差了2个点,相差不大。
下周预测冲高归涨,然而依然可以低呼。目前外盘已经走佳,这象征着外盘对内盘影响变小。同时高层的密集调研,意味着货泉政策从治理通胀预期到增进经济增加的改变。同时我们始终在提醒沪指2400点以下根本上是底部,卖没股票是过错的,因此下周固然会呈现冲高回落,但是回降2400邻近仍旧可以低吸,同时我们提示,底部会连续三个月,这三个月是最难熬的时间。上周周期性板块有承动迹象,这意味着新一轮救市可能就此开端,假如这个断定成破,中行纸黄金价格走势,那么你需要作的是这三个月底部的振荡期拿住底部筹码。
轮盘有效日期
7月12日-7月16日
轮盘性量
中线
八卦
箱体
测盘
沪
指
箱底
2319
箱底
2581
强支持
2395
这里可以低吸
第一支撑
2411
第一阻力
2525
工作线解盘
沪指
2455
沪深300
2623
黄金线结盘
沪指
2471
沪深300
2641
目前沪指基础在黄金线四周,可以持股。
预测热门
农业板块,密缺资源,中小板和创业板
轮盘方向
冲高回落
仓位把持
50%左左
仓位变更
遇高减仓 ,逢低吸缴
轮盘解析
一个底部是要长时光的震动整顿,因而将来到底如何构成底部,是须要很长时间确实认,而底部震荡是最难熬的,此时切忌追跌宰跌。
政策剖析
目前高层稀集的调研经济,我们以为考察的因艳有两点
第一, 宏观调控是否由从紧变成适度宽松,是否还要预防通胀预期。我们认为避免通胀预期是伪命题,乱世炒黄金,由于政府只有让股市和房价下跌,丧失和套住的确定是有钱人,这样的结果是大家不钱花费,不消费,纸黄金是什么,哪里来的通胀预期?
第二, 房地产调控政策是否连续。我们认为这次收到调控最大的不是买房人,不是房地产商,影响最大的是地方政府,处所政府的财政是土地财政,土地售不出往,十分可能地方宣布出工资,这样的成果是,地方政府压力很大,同时中心政府压力也很大。
以上两条望似不一样,实在要害都在房地工业,咱们我为这次政府不能置松房地产击压政策,同时应该抬启土地供给,多种手腕提供土地,提供经济实用房,而不能只有政府独野卖洋地,否则收拾面点最大的引导的义务就是卖地,卖了地就能够给部分领工资,这样政府真际上已经过公共产品提供者变成了土地商己。商人是企业的事件,我们的地方政府皆变成了是最大的地产企业,这么谁来提供私共服务?谁来提供廉租房,谁来供给乡市公共服务?
欠线操盘
八大铁律
保持准则
股票池
稠缺资源600432,000878,000983,600128等
创业板300022,300015,300070,300037,300064,002362,300077等
相关的主题文章:
中阳突破还需明日确认
占豪午评中短多空取决于三个方面
黄金 占豪午评放量调整 趋势不改_4293