关于后校门消费市场调查分析
提出问题：
近年来，随着我院招生规模的不断扩大，生源数量不断增加，消费市场也随之逐渐扩大，但由于供应市场的短缺导致了后校门商业街提供的商品已不能满足消费者的需求。根据我们做的‘后校门消费市场调查问卷’显示：65%的人在后校门消费，51%的人认为商品价格贵且不佳，近70%的人希望后校门的垄断现象得到改善，近65%的人希望后校门将来食品的发展方向能够加以创新，使消费者有更多的选择，近90%的人认为商业区应该扩建，近60%的人认为若有别的消费地点，他们会考虑是否继续在后校门消费。因此这些问题急需解决。
分析问题：
（1）、资源有限性：
社会拥有的资源是有限的，就像一个家庭不能给每个成员提供其像的每一件东西。西财天府学院后校门商业街面积较小，摊位有限，在这里消费的人群不仅仅只包括天府学院9000多名师生，还有周围的南山双语学院，职业中学和建筑工地以及周围的雪铁龙公司人员来消费，这就是造成了商业街不能满足我们每一个人的生活需求。
(2)、供需矛盾：
供求是指愿意并且能够出售一定的物质，需求是指买者愿意并且能够购买一定的物品，当需求量大于或小于供应时称为供需矛盾，由于学院后门商业去面积较小，商家愿意，但不能够出售更多的产品，而且消费人群多，愿意并且有能力购买商品，所以需求量大于供求量，导致了供需矛盾供不应求的产生。
(3)、成本问题：
总成本是企业用于生产的投入的市场价值，商家进行经营时需要货币的投入，这些成本包括固定成本（不随着产量变动而变动的成本），可变成本（随着产量变动而变动的成本），我院后校门商业街面积小，房租高，因此商家需要投入的固定成本高，以及进货资源太远，位置学校后面面临着菜价波动，消费人流的变小，因此可变成本较高。
(4)、形成垄断局势，缺乏竞争：
寡头是只有几个提供相似或相同产品的卖者的市场结构，垄断竞争是存在许多出售相似但不相同产品的企业的市场结构。院后校门商业区面积太小，商家有限，以至于商家形成了寡头，并进行一系列的垄断竞争，特别是食品方面，超市很少，饭店提供相同食物现象很少，因此形成了垄断竞争。
解决问题：
一、扩大商业街面积，增加供给
随着我们学院逐年扩大招生，学生人数逐年增加。对于销售商来说，这是一个非常巨大的市场。在这种市场利益的驱动下，就促使他们积极参与到市场竞争中来，但是，由于学校后校门商业街面积有限，能够提供的门面，摊位等也很有限，这就让经销商能够提供给消费者的各种商品，也因此而受限。据市场调查分析，在后校门的各种商品中，能够满足消费者需求的约占7%，基本满足的约占52%，不能满足的约占41%。由此可以看出，提供的商品不能完全满足消费者的需求，因而我们还需要提供更为丰富的商品种类和样式，来满足消费者的各种需求。
（1）逐步扩大商业街的面积。首先，这样一来，就有了更多商家进入市场，从而加大了竞争，那么，就会产生一个激励的作用。在经济学上讲，人们会对激励做出反应（原理四），从而改善当前不理想的状态。如:改善卫生条件；增加产品数量；注重产品质量；提高服务态度。以此来吸引更多的顾客。其次，扩大商业街面积，也就相应的增加了供给，而需求在一定的时间段是相对较稳定的，所以，价格也会相应的下降。
（2）采取流动销售商品的方式，当然不包括拥有门面的销售商。建议那些零售商们自带销售工具每天都来商业街销售商品，（当然要拥有合格的卫生条件以及相应的设备）而不是每天都固定在一个点销售。也可以采取在有限的空间里进行多层摆设，比如，如果用货车带货销售，我们就可以在用水果箱之类的东西将整齐摆放在车内，
如果用的是玻璃柜之类的，就可以将其改装成几层，准备可灵活收放的桌椅板凳等。
二、加强竞争，打破垄断局面
积极鼓励更多的销售商参与到该市场中来，提供更多的商品，满足消费者的需求。鼓励同类产品的进入。由于后校门产品有限，销售的商家有限，确切的说已经形成了垄断的局面。那么他们就可以在商量的情况下，形成勾结（即一个市场上的企业之间就生产的产量或收取的价格达成协议），故意哄抬价格，这不仅造成不公平的市场秩序，而且给消费者带来了严重经济负担，尤其对学生而言。调查发现，28%的认为是故意抬高价格，谋取利益。此时，就不得不说到政府了。因为政府有时可以改善市场效果（原理七），因为只有有形的手加上无形的手才会使市场更加规范化，更加平等。如，政府可以投资在学校附近建一个比较大型且综合的市场。
三、改善经营理念
由于经营者都是以营利为目的，所以，基本上他们的一切活动都是围绕着如何以最低的成本，获得最大的收益。当定成本一般没有多大的变更，出于这些目的，他们就会忽视一些看似非常细小的问题然，
Question:
In recent years, with the expansion of our recruitment, increasing number of students, the consumer market, but also gradually expanded due to a shortage of supply market after school provide goods business already cannot satisfy the needs of the consumers. According to our school after the consumptive market survey that 65 percent of them: "the school consumption, 51% of people think commodity price expensive and not beautiful, after nearly 70 percent of people hope the monopoly of the school improvement, nearly 65% phenomenon of hope in the future development of food after school to be innovative, direction of consumers have more choices, nearly 90 percent of people believe should be expanded, nearly 60% of business that if there are other consumer place, they can consider whether to continue the school consumption. So these problems to solve.
Analysis:
(1), resource limitations:
Social resources are limited, as a household cannot give every member of its like every thing. The institute of business school after the wealth, the area is lesser, booth here people not only include spending more than 9,000 tianfu college students, and the institute of nanshan, vocational school and bilingual construction site and the surrounding Citroen company personnel to consumer, it is caused by commercial cannot satisfy our each person's life needs.
(2), the contradiction between supply and demand:
Demand is willing and able to sell to certain substances, demand is willing and able to buy refers to the buyer of goods, when demand is greater or less than the contradiction between supply and demand and supply called back to college because of commercial area is lesser, businessmen, but can't sell products, but also more and more consumer groups, the ability to purchase goods, so demand greater than supply and demand, the contradiction between supply and demand in the demand.
(3), cost:
The total cost is used in the production of the market value of the investment, business management needs input, and the cost of money (not including fixed costs as changes cost), variable costs (with the changes of our school, after the commercial area is small, the high rent, so the merchants need to input, and the high cost of fixed position, purchase resources too far behind the school faced an fluctuation, the smaller, so consumer people variable costs.
(4), forming the lack of competition: monopoly,
Oligarchs is only a few offer similar or identical products selling market structure, there are many sell monopolistic competition is similar but not identical products market structure. After school downtown area is too small, the businessman is limited, so the merchants formation, and a series of oligarchic monopoly, especially in food, supermarket, restaurant provides the same food rarely phenomenon seldom, thus formed the monopolistic competition.
To solve the problem:
A, expand the business area, increasing the supply
With our college recruit students number, increasing number increases year by year. For distributors, this is a very big market. In the market, has prompted them to participate in the market competition, but, owing to the school gate business area is finite, can provide the appearance, booths, etc, it is limited to let dealers can provide all kinds of consumer goods, and thus limited. According to the market investigation and analysis of various commodities in the gate, and can meet the demand of the consumers, basically meeting about 7% of about 52%, cannot satisfy the approximately 41 percent. We can see that the goods cannot completely, meet the needs of the consumers, so we need to provide more abundant commodity types and styles, to meet consumers' needs.
(1) gradually expand business area. First, so that there is more merchants to enter the market, thus increasing competition, then, will produce an incentive effect. In economics, people respond to incentives will (4), thereby improving principle of current not ideal state. To improve health conditions, such as: Increase product quantity, Pays attention to product quality. To improve service attitude. In order to attract more customers. Second, expanding commercial area, have increased supply and demand in certain period is relatively stable, therefore, the price will drop accordingly.
(2) to the sale of goods flow, of course not include a facade-like vendors. Suggest that retailers bring sales tool everyday to commercial sale of goods, (of course have qualified health condition and the corresponding equipment) rather than a fixed point in every day. Also can take in the limited space, for example, if the multilayer decoration with trucks with goods sales, we can use fruit box such things will be put inside, if neatly in the glass is such, can be converted into its layers, prepare flexible close put chairs bench etc.
Second, strengthen competition, breaking monopoly situation
Actively encourage more vendors involved in the market, to provide more goods to meet the needs of the consumers. Encouraging similar products. After school, because of the limited sales business Co., LTD, has formed the monopoly situation. So they can discuss in the circumstances, forming a collusion between the enterprise market production in charge or the price agreement), deliberately price-gouging, which is not only the unfair market order, and give consumers brings serious economic burden, especially for students. The survey found that are deliberately, 28% of higher prices, benefit. At this time, you have to say to the government. Because the government can sometimes improve market effect (7), because only the principle of tangible and intangible hands makes hand market more standardized, more equal. If the government can invest near the school built a relatively large and comprehensive market.
Three, and improve the management idea
Due to the operators are for the purpose of profit, so, basically all their activities are surrounded by the lowest cost, and how to gain the maximum income. When fixed costs are not much change, for these purposes, they will ignore some seemingly small problems.
In recent years, with the expansion of our recruitment, increasing number of students, the consumer market, but also gradually expanded due to a shortage of supply market after school provide goods business already cannot satisfy the needs of the consumers. According to our school after the consumptive market survey that 65 percent of them: "the school consumption, 51% of people think commodity price expensive and not beautiful, after nearly 70 percent of people hope the monopoly of the school improvement, nearly 65% phenomenon of hope in the future development of food after school to be innovative, direction of consumers have more choices, nearly 90 percent of people believe should be expanded, nearly 60% of business that if there are other consumer place, they can consider whether to continue the school consumption. So these problems to solve.
Analysis:
(1), resource limitations:
Social resources are limited, as a household cannot give every member of its like every thing. The institute of business school after the wealth, the area is lesser, booth here people not only include spending more than 9,000 tianfu college students, and the institute of nanshan, vocational school and bilingual construction site and the surrounding Citroen company personnel to consumer, it is caused by commercial cannot satisfy our each person's life needs.
(2), the contradiction between supply and demand:
Demand is willing and able to sell to certain substances, demand is willing and able to buy refers to the buyer of goods, when demand is greater or less than the contradiction between supply and demand and supply called back to college because of commercial area is lesser, businessmen, but can't sell products, but also more and more consumer groups, the ability to purchase goods, so demand greater than supply and demand, the contradiction between supply and demand in the demand.
(3), cost:
The total cost is used in the production of the market value of the investment, business management needs input, and the cost of money (not including fixed costs as changes cost), variable costs (with the changes of our school, after the commercial area is small, the high rent, so the merchants need to input, and the high cost of fixed position, purchase resources too far behind the school faced an fluctuation, the smaller, so consumer people variable costs.
(4), forming the lack of competition: monopoly,
Oligarchs is only a few offer similar or identical products selling market structure, there are many sell monopolistic competition is similar but not identical products market structure. After school downtown area is too small, the businessman is limited, so the merchants formation, and a series of oligarchic monopoly, especially in food, supermarket, restaurant provides the same food rarely phenomenon seldom, thus formed the monopolistic competition.
To solve the problem:
A, expand the business area, increasing the supply
With our college recruit students number, increasing number increases year by year. For distributors, this is a very big market. In the market, has prompted them to participate in the market competition, but, owing to the school gate business area is finite, can provide the appearance, booths, etc, it is limited to let dealers can provide all kinds of consumer goods, and thus limited. According to the market investigation and analysis of various commodities in the gate, and can meet the demand of the consumers, basically meeting about 7% of about 52%, cannot satisfy the approximately 41 percent. We can see that the goods cannot completely, meet the needs of the consumers, so we need to provide more abundant commodity types and styles, to meet consumers' needs.
(1) gradually expand business area. First, so that there is more merchants to enter the market, thus increasing competition, then, will produce an incentive effect. In economics, people respond to incentives will (4), thereby improving principle of current not ideal state. To improve health conditions, such as: Increase product quantity, Pays attention to product quality. To improve service attitude. In order to attract more customers. Second, expanding commercial area, have increased supply and demand in certain period is relatively stable, therefore, the price will drop accordingly.
(2) to the sale of goods flow, of course not include a facade-like vendors. Suggest that retailers bring sales tool everyday to commercial sale of goods, (of course have qualified health condition and the corresponding equipment) rather than a fixed point in every day. Also can take in the limited space, for example, if the multilayer decoration with trucks with goods sales, we can use fruit box such things will be put inside, if neatly in the glass is such, can be converted into its layers, prepare flexible close put chairs bench etc.
Second, strengthen competition, breaking monopoly situation
Actively encourage more vendors involved in the market, to provide more goods to meet the needs of the consumers. Encouraging similar products. After school, because of the limited sales business Co., LTD, has formed the monopoly situation. So they can discuss in the circumstances, forming a collusion between the enterprise market production in charge or the price agreement), deliberately price-gouging, which is not only the unfair market order, and give consumers brings serious economic burden, especially for students. The survey found that are deliberately, 28% of higher prices, benefit. At this time, you have to say to the government. Because the government can sometimes improve market effect (7), because only the principle of tangible and intangible hands makes hand market more standardized, more equal. If the government can invest near the school built a relatively large and comprehensive market.
Three, and improve the management idea
Due to the operators are for the purpose of profit, so, basically all their activities are surrounded by the lowest cost, and how to gain the maximum income. When fixed costs are not much change, for these purposes, they will ignore some seemingly small problems.
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第1个回答 2010-06-13
译文是这样的 Question:
In recent years, with the expansion of our recruitment, increasing number of students, the consumer market, but also gradually expanded due to a shortage of supply market after school provide goods business already cannot satisfy the needs of the consumers. According to our school after the consumptive market survey that 65 percent of them: "the school consumption, 51% of people think commodity price expensive and not beautiful, after nearly 70 percent of people hope the monopoly of the school improvement, nearly 65% phenomenon of hope in the future development of food after school to be innovative, direction of consumers have more choices, nearly 90 percent of people believe should be expanded, nearly 60% of business that if there are other consumer place, they can consider whether to continue the school consumption. So these problems to solve.
Analysis:
(1), resource limitations:
Social resources are limited, as a household cannot give every member of its like every thing. The institute of business school after the wealth, the area is lesser, booth here people not only include spending more than 9,000 tianfu college students, and the institute of nanshan, vocational school and bilingual construction site and the surrounding Citroen company personnel to consumer, it is caused by commercial cannot satisfy our each person's life needs.
(2), the contradiction between supply and demand:
Demand is willing and able to sell to certain substances, demand is willing and able to buy refers to the buyer of goods, when demand is greater or less than the contradiction between supply and demand and supply called back to college because of commercial area is lesser, businessmen, but can't sell products, but also more and more consumer groups, the ability to purchase goods, so demand greater than supply and demand, the contradiction between supply and demand in the demand.
(3), cost:
The total cost is used in the production of the market value of the investment, business management needs input, and the cost of money (not including fixed costs as changes cost), variable costs (with the changes of our school, after the commercial area is small, the high rent, so the merchants need to input, and the high cost of fixed position, purchase resources too far behind the school faced an fluctuation, the smaller, so consumer people variable costs.
(4), forming the lack of competition: monopoly,
Oligarchs is only a few offer similar or identical products selling market structure, there are many sell monopolistic competition is similar but not identical products market structure. After school downtown area is too small, the businessman is limited, so the merchants formation, and a series of oligarchic monopoly, especially in food, supermarket, restaurant provides the same food rarely phenomenon seldom, thus formed the monopolistic competition.
To solve the problem:
A, expand the business area, increasing the supply
With our college recruit students number, increasing number increases year by year. For distributors, this is a very big market. In the market, has prompted them to participate in the market competition, but, owing to the school gate business area is finite, can provide the appearance, booths, etc, it is limited to let dealers can provide all kinds of consumer goods, and thus limited. According to the market investigation and analysis of various commodities in the gate, and can meet the demand of the consumers, basically meeting about 7% of about 52%, cannot satisfy the approximately 41 percent. We can see that the goods cannot completely, meet the needs of the consumers, so we need to provide more abundant commodity types and styles, to meet consumers' needs.
(1) gradually expand business area. First, so that there is more merchants to enter the market, thus increasing competition, then, will produce an incentive effect. In economics, people respond to incentives will (4), thereby improving principle of current not ideal state. To improve health conditions, such as: Increase product quantity, Pays attention to product quality. To improve service attitude. In order to attract more customers. Second, expanding commercial area, have increased supply and demand in certain period is relatively stable, therefore, the price will drop accordingly.
(2) to the sale of goods flow, of course not include a facade-like vendors. Suggest that retailers bring sales tool everyday to commercial sale of goods, (of course have qualified health condition and the corresponding equipment) rather than a fixed point in every day. Also can take in the limited space, for example, if the multilayer decoration with trucks with goods sales, we can use fruit box such things will be put inside, if neatly in the glass is such, can be converted into its layers, prepare flexible close put chairs bench etc.
Second, strengthen competition, breaking monopoly situation
Actively encourage more vendors involved in the market, to provide more goods to meet the needs of the consumers. Encouraging similar products. After school, because of the limited sales business Co., LTD, has formed the monopoly situation. So they can discuss in the circumstances, forming a collusion between the enterprise market production in charge or the price agreement), deliberately price-gouging, which is not only the unfair market order, and give consumers brings serious economic burden, especially for students. The survey found that are deliberately, 28% of higher prices, benefit. At this time, you have to say to the government. Because the government can sometimes improve market effect (7), because only the principle of tangible and intangible hands makes hand market more standardized, more equal. If the government can invest near the school built a relatively large and comprehensive market.
Three, and improve the management idea
Due to the operators are for the purpose of profit, so, basically all their activities are surrounded by the lowest cost, and how to gain the maximum income. When fixed costs are not much change, for these purposes, they will ignore some seemingly small problems.
In recent years, with the expansion of our recruitment, increasing number of students, the consumer market, but also gradually expanded due to a shortage of supply market after school provide goods business already cannot satisfy the needs of the consumers. According to our school after the consumptive market survey that 65 percent of them: "the school consumption, 51% of people think commodity price expensive and not beautiful, after nearly 70 percent of people hope the monopoly of the school improvement, nearly 65% phenomenon of hope in the future development of food after school to be innovative, direction of consumers have more choices, nearly 90 percent of people believe should be expanded, nearly 60% of business that if there are other consumer place, they can consider whether to continue the school consumption. So these problems to solve.
Analysis:
(1), resource limitations:
Social resources are limited, as a household cannot give every member of its like every thing. The institute of business school after the wealth, the area is lesser, booth here people not only include spending more than 9,000 tianfu college students, and the institute of nanshan, vocational school and bilingual construction site and the surrounding Citroen company personnel to consumer, it is caused by commercial cannot satisfy our each person's life needs.
(2), the contradiction between supply and demand:
Demand is willing and able to sell to certain substances, demand is willing and able to buy refers to the buyer of goods, when demand is greater or less than the contradiction between supply and demand and supply called back to college because of commercial area is lesser, businessmen, but can't sell products, but also more and more consumer groups, the ability to purchase goods, so demand greater than supply and demand, the contradiction between supply and demand in the demand.
(3), cost:
The total cost is used in the production of the market value of the investment, business management needs input, and the cost of money (not including fixed costs as changes cost), variable costs (with the changes of our school, after the commercial area is small, the high rent, so the merchants need to input, and the high cost of fixed position, purchase resources too far behind the school faced an fluctuation, the smaller, so consumer people variable costs.
(4), forming the lack of competition: monopoly,
Oligarchs is only a few offer similar or identical products selling market structure, there are many sell monopolistic competition is similar but not identical products market structure. After school downtown area is too small, the businessman is limited, so the merchants formation, and a series of oligarchic monopoly, especially in food, supermarket, restaurant provides the same food rarely phenomenon seldom, thus formed the monopolistic competition.
To solve the problem:
A, expand the business area, increasing the supply
With our college recruit students number, increasing number increases year by year. For distributors, this is a very big market. In the market, has prompted them to participate in the market competition, but, owing to the school gate business area is finite, can provide the appearance, booths, etc, it is limited to let dealers can provide all kinds of consumer goods, and thus limited. According to the market investigation and analysis of various commodities in the gate, and can meet the demand of the consumers, basically meeting about 7% of about 52%, cannot satisfy the approximately 41 percent. We can see that the goods cannot completely, meet the needs of the consumers, so we need to provide more abundant commodity types and styles, to meet consumers' needs.
(1) gradually expand business area. First, so that there is more merchants to enter the market, thus increasing competition, then, will produce an incentive effect. In economics, people respond to incentives will (4), thereby improving principle of current not ideal state. To improve health conditions, such as: Increase product quantity, Pays attention to product quality. To improve service attitude. In order to attract more customers. Second, expanding commercial area, have increased supply and demand in certain period is relatively stable, therefore, the price will drop accordingly.
(2) to the sale of goods flow, of course not include a facade-like vendors. Suggest that retailers bring sales tool everyday to commercial sale of goods, (of course have qualified health condition and the corresponding equipment) rather than a fixed point in every day. Also can take in the limited space, for example, if the multilayer decoration with trucks with goods sales, we can use fruit box such things will be put inside, if neatly in the glass is such, can be converted into its layers, prepare flexible close put chairs bench etc.
Second, strengthen competition, breaking monopoly situation
Actively encourage more vendors involved in the market, to provide more goods to meet the needs of the consumers. Encouraging similar products. After school, because of the limited sales business Co., LTD, has formed the monopoly situation. So they can discuss in the circumstances, forming a collusion between the enterprise market production in charge or the price agreement), deliberately price-gouging, which is not only the unfair market order, and give consumers brings serious economic burden, especially for students. The survey found that are deliberately, 28% of higher prices, benefit. At this time, you have to say to the government. Because the government can sometimes improve market effect (7), because only the principle of tangible and intangible hands makes hand market more standardized, more equal. If the government can invest near the school built a relatively large and comprehensive market.
Three, and improve the management idea
Due to the operators are for the purpose of profit, so, basically all their activities are surrounded by the lowest cost, and how to gain the maximum income. When fixed costs are not much change, for these purposes, they will ignore some seemingly small problems.
