随着社会经济的发展和文化教育的普及，人们的思想意识也在不断的提高，因而人们在注重生活质量的同时，对眼睛的保健及美观也越来越重视。眼镜是一种有着科技含量的商品，它不但起到矫正视力的效果，更有装饰时尚的作用。现在已经成为与人们生活息息相关的“装备”，并越来越受到重视。目前，全国的在校大学生为3000多万人，其中有80%的人需要眼镜。因大学生对眼镜的需求的增加，眼镜市场的竞争也将越来越激烈，因此,本文着眼于大学生眼镜市场分析及营销对策研究,分析了目前此行业的现状、消费者的消费行为以及营销策略等，以便于眼镜企业根据大学生的需求及消费习惯进行有针对性的规划，使企业在激烈的竞争中更好的生存和发展。
关键词：大学生 市场分析 营销对策 眼镜
以上内容用于学位论文，所以谢绝在线翻译答案，谢谢！
With the development of social economy and the popularization of cultural education, people's consciousness is constantly improving as well. Accordlingly, while emphasizing the importance of life quality, people attach more and more importances to healthcare and appearance of their eyes. The glass is a well-known commodity containing science and technology, and it does not only serve the effect of vision correction, but it also palys a role for fashion and beauty. Nowadays, the glass becomes a necessary and indispensable “equipment” in people’s daily life with a growing emphasis thereon. At present, almost 80% of more than 30 million college students need glasses. An increasing demand for glasses of college students results in an increasing competition in the glasess market. Therefore, this thesis focuses on the analysis of the glasses market with respect to college students and the study of relavant marketing strategies. Furthermore, this thesis analyzes the current status of the glass industry, people’s consumption behaviors, marketing strategies and the like so as to facilitate those glasses enterprises’ targeted planning based on college students’ demands and their comsumption habits. As a result, the galsses enterprises may be more competent and get a further development in such a fierce competition.
Keyword: College Students, Market Analysis, Marketing Strategies, Glasses
Keyword: College Students, Market Analysis, Marketing Strategies, Glasses
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第1个回答 2010-05-27
With the development of social economy and culture education popularization, people thought consciousness also in constant improvement in quality of life and to the people, to the eyes of health and beauty is more and more attention. Glasses are a scientific and technological content of products, it not only have corrected visual acuity effect, have adornment effect more fashionable. Now people life "equipment", and more and more attention. At present, the college students is more than 30 million, including 80% of people need glasses. Because of the increased demand, glasses glasses market competition will be more intense, therefore, this article focuses on the market analysis and college glasses marketing countermeasure research, analyzes the present situation of the industry of consumer behavior, and the marketing strategy etc, in order to glasses and needs of enterprise according to the college students were targeted spending habits of planning, enterprise in the fierce competition in the survival and development of the better.
Keywords: students market analysis marketing countermeasure glasses
能帮上你是我的荣幸，有分加就更好了，用我的吧，谢谢！
Keywords: students market analysis marketing countermeasure glasses
能帮上你是我的荣幸，有分加就更好了，用我的吧，谢谢！
第2个回答 2010-05-27
With the development of the popularization of social economy ,culture and education, people"s thought and consciousness are also in improved constantly.we tend to pay more and more attention to the eyes" health and beauty while our life quality becomes better and better. Glasses is a kind of product with science and technology which can not only corrected visual acuity bur also can make us looks more fashionable.in our today's society,glasses has been closely linked to our daily life and become more and more important.
At present,there are more than 30 million college student.and about 80% of that have a demand of glasses. Because of the increasing of the demand,glasses market competition is also becoming more and more intense.Therefore,this article mainly deal with the market analysis and marketing countermeasure research .Analyzing the present situation of the industry ,the behavior of consumers, and the marketing strategy etc are also the main purpose so as to help the enterprise make plans according to the consuming habit of the college students and let the enterprise survive or developes more better in the fierce competition .
key wordes:college student ,market analysis, marketing countermeasure ,glasses
您好,经过鄙人的一番辛苦,总算翻了出来,还望阁下自己斟酌,提出宝贵意见,能采纳最好,如若不能,还恳请提出宝贵意见.鄙人邮箱biaoge0910@126.com
At present,there are more than 30 million college student.and about 80% of that have a demand of glasses. Because of the increasing of the demand,glasses market competition is also becoming more and more intense.Therefore,this article mainly deal with the market analysis and marketing countermeasure research .Analyzing the present situation of the industry ,the behavior of consumers, and the marketing strategy etc are also the main purpose so as to help the enterprise make plans according to the consuming habit of the college students and let the enterprise survive or developes more better in the fierce competition .
key wordes:college student ,market analysis, marketing countermeasure ,glasses
您好,经过鄙人的一番辛苦,总算翻了出来,还望阁下自己斟酌,提出宝贵意见,能采纳最好,如若不能,还恳请提出宝贵意见.鄙人邮箱biaoge0910@126.com
