各位现在有 牛津字典， webster字典 还有柯林斯字典上 对advertisement定义的朋友。 麻烦把字典上的定义发给我，谢谢了。 小弟的论文要添加这部分，谢谢了···
从英文维基百科上给您找到的
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviors among consumer segments across the world’.”
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviors among consumer segments across the world’.”
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第1个回答 2009-05-21
ad⋅ver⋅tise⋅ment
noun
1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, esp. in print.
3. the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.
noun
1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, esp. in print.
3. the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.
