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品牌的建设和传播越来越受到企业的重视，在新的市场竞争中品牌营销的出现，使得营销又进化到一个新的程度，随着消费者对于品牌的重视程度增加和大品牌影响力越来越向二三线市场渗透的趋势，中小企业与这些大品牌企业竞争就愈显得心有余而力不足。其中问题的关键就在品牌建设，品牌建设能带动营销的提升，对营销工作帮助很大。大环境迫使中小企业越来越重视品牌的定位和传播。而目前中小企业在品牌建设方面还存在较多的问题和误区，亟需通过有效的策略和战略来解决这些问题。本文在对国内外中小企业现状研究的基础上，利用品牌建设的相关理论进行分析，进而结合自己的观点，针对中小企业的品牌定位、品牌传播以及品牌的维护与延伸方面提出一些行之有效的建议和措施，并结合案例进行阐释。
Brand-building and dissemination of more and more attention to enterprises in the new competition in the market the appearance of brand marketing, the marketing and the evolution to a new level of consumer brands with the emphasis on increasing the degree of influence and more brands more to the second and third line to the trend of market penetration, small and medium-sized enterprises with the largest brand the more it is very difficult competition. One of the key issues in brand building, brand building to enhance the marketing drive, a lot of marketing help. Environment forcing more and more attention to small and medium-sized brand positioning and communication. At present, small and medium-sized building in the brand there are still more problems and errors in need through effective strategies and strategies to address these issues. In this paper, the status quo at home and abroad on the basis of small and medium enterprises, the use of relevant theories of brand building for analysis, which combined with their own point of view, for small and medium-sized brand positioning, brand communication and brand extension of maintenance and some aspects of effective proposals and measures, and explain the combination of cases.
请相信我，没错的。(*^__^*)
请相信我，没错的。(*^__^*)
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第1个回答 2009-05-09
Brand-building and dissemination of more and more attention to enterprises in the new competition in the market the appearance of brand marketing, the marketing and the evolution to a new level of consumer brands with the emphasis on increasing the degree of influence and more brands more to the second and third line to the trend of market penetration, small and medium-sized enterprises with the largest brand the more it is very difficult competition. One of the key issues in brand building, brand building to enhance the marketing drive, a lot of marketing help. Environment forcing more and more attention to small and medium-sized brand positioning and communication. At present, small and medium-sized building in the brand there are still more problems and errors in need through effective strategies and strategies to address these issues. In this paper, the status quo at home and abroad on the basis of small and medium enterprises, the use of relevant theories of brand building for analysis, which combined with their own point of view, for small and medium-sized brand positioning, brand communication and brand extension of maintenance and some aspects of effective proposals and measures, and explain the combination of cases.
第2个回答 2009-05-09
应该是这个
Brand-building and dissemination of more and more attention to enterprises in the new competition in the market the appearance of brand marketing, the marketing and the evolution to a new level of consumer brands with the emphasis on increasing the degree of influence and more brands more to the second and third line to the trend of market penetration, small and medium-sized enterprises with the largest brand the more it is very difficult competition. One of the key issues in brand building, brand building to enhance the marketing drive, a lot of marketing help. Environment forcing more and more attention to small and medium-sized brand positioning and communication. At present, small and medium-sized building in the brand there are still more problems and errors in need through effective strategies and strategies to address these issues. In this paper, the status quo at home and abroad on the basis of small and medium enterprises, the use of relevant theories of brand building for analysis, which combined with their own point of view, for small and medium-sized brand positioning, brand communication and brand extension of maintenance and some aspects of effective proposals and measures, and explain the combination of cases.
Brand-building and dissemination of more and more attention to enterprises in the new competition in the market the appearance of brand marketing, the marketing and the evolution to a new level of consumer brands with the emphasis on increasing the degree of influence and more brands more to the second and third line to the trend of market penetration, small and medium-sized enterprises with the largest brand the more it is very difficult competition. One of the key issues in brand building, brand building to enhance the marketing drive, a lot of marketing help. Environment forcing more and more attention to small and medium-sized brand positioning and communication. At present, small and medium-sized building in the brand there are still more problems and errors in need through effective strategies and strategies to address these issues. In this paper, the status quo at home and abroad on the basis of small and medium enterprises, the use of relevant theories of brand building for analysis, which combined with their own point of view, for small and medium-sized brand positioning, brand communication and brand extension of maintenance and some aspects of effective proposals and measures, and explain the combination of cases.
第3个回答 2009-05-09
哎，没自信Brand building and spread by more and more enterprises, in the new market competition of brand marketing, marketing and evolve to a new level, with emphasis on the consumer brands and big brand influence to penetrate the market and the trend of two three-wire, small and medium-sized enterprises and the brand enterprise competition will appear insufficient. One of the key problems in the brand construction, the brand construction, marketing promotion can drive for marketing work helps a lot. Environment of small and medium-sized enterprises pay more and more attention to brand forced the positioning and spread. Small and medium-sized enterprises at present and in the brand construction still exist many problems, and is the strategy and strategic through effective to solve these problems. Based on the research situation of small and medium-sized enterprises at home and abroad on the basis of using the brand construction, the related theory analysis, then with his views in small and medium enterprises, the brand orientation, brand and the brand extends the maintenance and puts forward some effective Suggestions and measures, and combined with case analysis.
