对事件营销作为一种全新的营销策略进行了研究，文中经分析最后得出事件营销是企业迅速建立品牌知名度的较好途径。事件营销对于医药企业做大做强有深远的意义，医药企业应该适时运用事件营销的策略，提高自身产品竞争力，产生品牌轰动效应，让自身产品得到更大的发展空间从而得到更好的发展。
This paper carries out a research on event marketing as a brand new
marketing tactics,the outcome of the analysis shows that event marketing is a relatively better channel for establishing brand's popularity. event marketing has a far-reaching significance for the phamaceutical enterprises in becoming bigger and stronger, phamaceutical enterprises should apply event marketing's tactics at the right moment, and to improve one's own products' competitiveness,and to create brand's sensational effect, in order to achieve better development by letting one's products having a bigger development space.
marketing tactics,the outcome of the analysis shows that event marketing is a relatively better channel for establishing brand's popularity. event marketing has a far-reaching significance for the phamaceutical enterprises in becoming bigger and stronger, phamaceutical enterprises should apply event marketing's tactics at the right moment, and to improve one's own products' competitiveness,and to create brand's sensational effect, in order to achieve better development by letting one's products having a bigger development space.
温馨提示：答案为网友推荐，仅供参考
第1个回答 2009-05-15
The essay studies event marketing as a brand-new marketing strategy, and through the studies, a conclusion was arrived at that event marketing is a comparatively good method to set up brand awareness for the enterprise. Event marketing has a far-reaching significance for the pharmaceutical companies to be bigger and stronger. As a result, pharmaceutical companies should properly apply the event marketing strategy to improve the competitiveness of their products and produce the brand sensation so as to gain a better development scope for their products.
第2个回答 2009-05-25
The incident as a new marketing strategy marketing research, text analysis and came to the conclusion of Event Marketing is the rapid establishment of a better way to brand awareness. Event Marketing for the pharmaceutical companies have become bigger and stronger far-reaching significance, pharmaceutical companies should be timely use of Event Marketing strategy that will improve the competitiveness of their products, resulting in brand sensation, so that their products are greater scope for development in order to achieve better development .
第3个回答 2009-05-20
In the event marketing as a kind of brand-new marketing strategy was studied by analysis, the paper concluded the event marketing is the enterprise quickly establishing brand awareness of good ways. The event marketing for pharmaceutical enterprises have far-reaching significance, pharmaceutical enterprise should timely use event marketing strategies, improve the competitiveness of their products and brands, let oneself sensation products get larger development space and better development.
第4个回答 2009-05-16
The incident as a new marketing strategy marketing research, text analysis and came to the conclusion of Event Marketing is the rapid establishment of a better way to brand awareness. Event Marketing for the pharmaceutical companies have become bigger and stronger far-reaching significance, pharmaceutical companies should be timely use of Event Marketing strategy that will improve the competitiveness of their products, resulting in brand sensation, so that their products are greater scope for development in order to achieve better development .
