随着房地产业的不断发展，房地产广告已经渗透到社会的各个层面，成为广告业中的巨无霸，其对社会的影响已经远远超出了广告的销售意义本身，越来越多的房地产广告采用文化诉求的策略，倾向于人文关怀的表述，而这种房地产文化应该是综合人文、历史、社会、生活的大系统，是属于特殊产品品牌文化的一部分，房地产广告文化的实际意义已经不仅仅代表房地产本身，而是能够影响整个社会的文化价值取向和大众消费品味。
房地产广告正确的应用文化诉求策略，有利于品牌建设，扩大知名度，提高美誉度，并且可以促进销售，直接提高经济效益，延伸到社会层面，还能够引导大众消费品味，促进和谐社会的构建。但是并不是所有的文化诉求策略都是成功的，对文化策略使用不当又会为企业和社会带来很多的负面影响，因此我们必须对房地产文化诉求进行分析研究，使其规范化应用，达到最好的效果。
本文力图通过对房地产广告及其文化诉求的研究，了解到房地产广告中使用文化诉求策略之后的广告效果如何，同时，了解消费者对这种文化诉求的房地产广告持有怎样的态度，这种诉求策略是否有利于帮助房地产的销售，从而提高房地产品牌在公众心目中的形象，获得最大的公众认同和支持，以求得最大的经济效益，同时肃清房地产业文化滥用的现象，使房地产广告向一个良性的方向发展。构建一个和谐的社会环境。
一定要自己翻译的，不要用翻译软件等的翻译，这是句子！！！用它翻译，不符合逻辑，读起来也很别扭。
随着房地产业的不断发展，
With the development of the real estate,
房地产广告已经渗透到社会的各个层面，
the real estate advertising has creeped into various levels of society,
成为广告业中的巨无霸，
becoming Big Mac in advertising.
其对社会的影响已经远远超出了广告的销售意义本身，
THe nfluence on the society has far exceeded the advertising sale itself.
越来越多的房地产广告采用文化诉求的策略，
More and more real estate advertises take the strategy of culture demands,
倾向于人文关怀的表述，
tending to presenting of Human Nature logo.
而这种房地产文化应该是综合人文、历史、社会、生活的大系统，
And this kind of real estate culture should be a systerm which conclud human nature、history、society and life.
是属于特殊产品品牌文化的一部分，
it's part of the special product brands culture
房地产广告文化的实际意义已经不仅仅代表房地产本身，
the practical significance of the real estate advertising culture not only has been on behalf of the real estate itself,
而是能够影响整个社会的文化价值取向和大众消费品味。
but also can influence the culture value orientation and mass consumption taste of all society.
房地产广告正确的应用文化诉求策略，
Using right culture demands strategy
有利于品牌建设，扩大知名度，提高美誉度，
is protitious to build brands,enlarge the popularity,raise credit
并且可以促进销售，直接提高经济效益，，
and promot sale,improve economic efficiency,
延伸到社会层面,还能够引导大众消费品味，促进和谐社会的构建。
expanding into the society plane, it also can conduct the mass consumpton taste and improve the construction of the harmony society.但是并不是所有的文化诉求策略都是成功的，
But not all the culture demand strategies are successful,
对文化策略使用不当又会为企业和社会带来很多的负面影响，
unproperly used strategy would bring a lot negative compacts to the company and society.
因此我们必须对房地产文化诉求进行分析研究，
So we have to study the real estate culture demands,
使其规范化应用，达到最好的效果。
in order to standardize the usage and get the best effects.
本文力图通过对房地产广告及其文化诉求的研究，了解到房地产广告中使用文化诉求策略之后的广告效果如何，
In this contest,we try hard to understand the effects of using culture demands strategy in real estate advertising,through the study of the real estate advertising and its culture demands
同时，了解消费者对这种文化诉求的房地产广告持有怎样的态度，
Meanwhile,understanding the consumers' attitude toward it,这种诉求策略是否有利于帮助房地产的销售，
whether the strategy is in favor of the sale of the real estate.
从而提高房地产品牌在公众心目中的形象，获得最大的公众认同和支持，以求得最大的经济效益，
then uprising the brand of the real estate in pubic to get the most reconition and support from the public
同时肃清房地产业文化滥用的现象，使房地产广告向一个良性的方向发展,构建一个和谐的社会环境。
meanwhile,sweeping the abusing of the real estate culture phenomenon,to make the real estate advertising develop in a healthy way and to construct a harmony social environment.
With the development of the real estate,
房地产广告已经渗透到社会的各个层面，
the real estate advertising has creeped into various levels of society,
成为广告业中的巨无霸，
becoming Big Mac in advertising.
其对社会的影响已经远远超出了广告的销售意义本身，
THe nfluence on the society has far exceeded the advertising sale itself.
越来越多的房地产广告采用文化诉求的策略，
More and more real estate advertises take the strategy of culture demands,
倾向于人文关怀的表述，
tending to presenting of Human Nature logo.
而这种房地产文化应该是综合人文、历史、社会、生活的大系统，
And this kind of real estate culture should be a systerm which conclud human nature、history、society and life.
是属于特殊产品品牌文化的一部分，
it's part of the special product brands culture
房地产广告文化的实际意义已经不仅仅代表房地产本身，
the practical significance of the real estate advertising culture not only has been on behalf of the real estate itself,
而是能够影响整个社会的文化价值取向和大众消费品味。
but also can influence the culture value orientation and mass consumption taste of all society.
房地产广告正确的应用文化诉求策略，
Using right culture demands strategy
有利于品牌建设，扩大知名度，提高美誉度，
is protitious to build brands,enlarge the popularity,raise credit
并且可以促进销售，直接提高经济效益，，
and promot sale,improve economic efficiency,
延伸到社会层面,还能够引导大众消费品味，促进和谐社会的构建。
expanding into the society plane, it also can conduct the mass consumpton taste and improve the construction of the harmony society.但是并不是所有的文化诉求策略都是成功的，
But not all the culture demand strategies are successful,
对文化策略使用不当又会为企业和社会带来很多的负面影响，
unproperly used strategy would bring a lot negative compacts to the company and society.
因此我们必须对房地产文化诉求进行分析研究，
So we have to study the real estate culture demands,
使其规范化应用，达到最好的效果。
in order to standardize the usage and get the best effects.
本文力图通过对房地产广告及其文化诉求的研究，了解到房地产广告中使用文化诉求策略之后的广告效果如何，
In this contest,we try hard to understand the effects of using culture demands strategy in real estate advertising,through the study of the real estate advertising and its culture demands
同时，了解消费者对这种文化诉求的房地产广告持有怎样的态度，
Meanwhile,understanding the consumers' attitude toward it,这种诉求策略是否有利于帮助房地产的销售，
whether the strategy is in favor of the sale of the real estate.
从而提高房地产品牌在公众心目中的形象，获得最大的公众认同和支持，以求得最大的经济效益，
then uprising the brand of the real estate in pubic to get the most reconition and support from the public
同时肃清房地产业文化滥用的现象，使房地产广告向一个良性的方向发展,构建一个和谐的社会环境。
meanwhile,sweeping the abusing of the real estate culture phenomenon,to make the real estate advertising develop in a healthy way and to construct a harmony social environment.
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第1个回答 2009-05-15
机器翻译多简单啊!这个太难了,你还是自己解决吧~~~!!
第2个回答 2009-05-15
With the constant development of the real estate, the advertisement of the real estate has already permeated through each aspect of the society, become the giant in advertising, its impact on society has already far gone beyond the selling meaning of the advertisement, more and more real estate advertisements adopt the tactics that culture demands, is inclined to the statement of humane care, and this kind of real estate culture should be comprehensive humanity, great system of the history, society, life, it is a part of the special products brand culture, the actual meaning of the advertising culture of the real estate not merely represents real estate, but can influence the cultural value of the whole society to orient and consume and sample with the masses.
The correct application culture of the advertisement of the real estate demands the tactics, is favorable to the construction of brand, expand popularity, improve the good reputation degree, and can promote and sell, increase economic efficiency directly, extend to the social aspect, can lead the masses to consume and sample, promote the construction of the harmonious society. But the not all cultural demand tactics are successful, improperlying use the cultural tactics will bring a lot of negative effects for enterprise and the society, so we must demand and analyse and research the culture of the real estate, enable its standardized application, reach the best result.
This text tries hard to pass the research to that advertisement and culture of the real estate demand, know how about the advertising result of using culture to demand in advertisement of the real estate after the tactics, meanwhile, understand what kind of attitude consumers hold to real estate advertisement that this kind of culture demands, whether this kind of demand tactics help to help the sale of the real estate, thus raise the image of the real estate brand in the public mind, get the oldest masses to admit and support, in order to try to get the greatest economic benefits, eliminate the phenomenon that the culture of real estate abuses at the same time, make the advertisement of the real estate develop towards a benign direction. Construct a harmonious social environment.
The correct application culture of the advertisement of the real estate demands the tactics, is favorable to the construction of brand, expand popularity, improve the good reputation degree, and can promote and sell, increase economic efficiency directly, extend to the social aspect, can lead the masses to consume and sample, promote the construction of the harmonious society. But the not all cultural demand tactics are successful, improperlying use the cultural tactics will bring a lot of negative effects for enterprise and the society, so we must demand and analyse and research the culture of the real estate, enable its standardized application, reach the best result.
This text tries hard to pass the research to that advertisement and culture of the real estate demand, know how about the advertising result of using culture to demand in advertisement of the real estate after the tactics, meanwhile, understand what kind of attitude consumers hold to real estate advertisement that this kind of culture demands, whether this kind of demand tactics help to help the sale of the real estate, thus raise the image of the real estate brand in the public mind, get the oldest masses to admit and support, in order to try to get the greatest economic benefits, eliminate the phenomenon that the culture of real estate abuses at the same time, make the advertisement of the real estate develop towards a benign direction. Construct a harmonious social environment.
第3个回答 2009-05-15
With the continuous development of real estate industry, real estate advertisement has penetrated into every aspect of society, become the big MAC, advertising its impact on society has far exceeded the AD sales meaning itself, more and more advertisements using cultural appeal of real estate, tend to humane care, and the real estate culture should be integrated humanities and social life, history, the large system, belong to product of brand culture, special, real estate advertisement culture is not only represent the practical significance of the real estate itself, but can affect the entire social and cultural value orientation and mass consumer tastes.
Real estate advertisement the correct application of cultural appeal strategies to brand construction, enlargement popularity, improve the reputation, and can promote sales, direct to improve the economic benefit and social level, also extends to guide mass consumer tastes and promote the construction of harmonious society. But not all cultural appeal is successful, the strategy of cultural strategy for the enterprise will not use a lot of society and negative influence of real estate, therefore, we must analyze cultural appeal, make its standardization application, to achieve the best effect.
This paper tries to real estate advertisement and its culture, to understand the appeal of real estate advertisement after use of advertising culture appeal strategy, at the same time, the effect of this cultural understanding consumer demands of real estate advertisement holds the attitude, this strategy is to appeal to help real estate sales, thus improving the real estate brand in public image, and obtain the biggest public recognition and support, to obtain the biggest economic benefits, and eliminate the phenomenon of real estate industry of culture, the real estate abuse of advertising to a benign development. Constructing a harmonious social environment.
It must be his translation, don't use translation software, etc, which is translated sentence!!!!!!!!!!!!!!! With its translation, illogical, read also very awkward.
Real estate advertisement the correct application of cultural appeal strategies to brand construction, enlargement popularity, improve the reputation, and can promote sales, direct to improve the economic benefit and social level, also extends to guide mass consumer tastes and promote the construction of harmonious society. But not all cultural appeal is successful, the strategy of cultural strategy for the enterprise will not use a lot of society and negative influence of real estate, therefore, we must analyze cultural appeal, make its standardization application, to achieve the best effect.
This paper tries to real estate advertisement and its culture, to understand the appeal of real estate advertisement after use of advertising culture appeal strategy, at the same time, the effect of this cultural understanding consumer demands of real estate advertisement holds the attitude, this strategy is to appeal to help real estate sales, thus improving the real estate brand in public image, and obtain the biggest public recognition and support, to obtain the biggest economic benefits, and eliminate the phenomenon of real estate industry of culture, the real estate abuse of advertising to a benign development. Constructing a harmonious social environment.
It must be his translation, don't use translation software, etc, which is translated sentence!!!!!!!!!!!!!!! With its translation, illogical, read also very awkward.
