房地产企业营销渠道研究
摘要
房地产行业是中国国民经济的主导产业，在现代社会经济生活
中有着举足轻重的地位。随着市场从“卖方市场” 向“买方市场” 的转变以及企业从“以产品为中心” 到“以消费者为中心” 的转变，销售渠道作为企业了解消费者、沟通消费者和掌握消费者的核心手段，已成为企业的重要资源。构建高效、稳定的销售网络，对增强企业竞争能力也愈发重要。本文对房地产销售渠道的现状，结合“..”项目分析营销渠道存在的优缺点，并根据营销渠道选择的影响因素提出合理的新渠道策略。
关键词：
房地产；营销渠道；渠道选择；渠道策略
Real estate industry is the leading industries of China's national economy, social and economic life in modern
Has a pivotal position. As the market from the "seller's market" to "buyer's market" as well as changes in business from the "product-centric" to "consumer-centric" transformation, sales channels, as companies understand the consumer, communication to consumers and have consumer the core means, has become an important resource for enterprises. Construction of highly efficient and stable sales network, the ability to improve the competitiveness of enterprises become more important. In this paper, the status of real estate sales channels, combined with ".." item analysis of the advantages and disadvantages of the existence of marketing channels and marketing channels under the influence of factors to choose a reasonable strategy for new channels
Has a pivotal position. As the market from the "seller's market" to "buyer's market" as well as changes in business from the "product-centric" to "consumer-centric" transformation, sales channels, as companies understand the consumer, communication to consumers and have consumer the core means, has become an important resource for enterprises. Construction of highly efficient and stable sales network, the ability to improve the competitiveness of enterprises become more important. In this paper, the status of real estate sales channels, combined with ".." item analysis of the advantages and disadvantages of the existence of marketing channels and marketing channels under the influence of factors to choose a reasonable strategy for new channels
温馨提示：答案为网友推荐，仅供参考
第1个回答 2009-05-30
Study the real estate business marketing channels
Real estate industry is the leading industries of China's national economy, social and economic life in modern
Has a pivotal position. As the market from the "seller's market" to "buyer's market" as well as changes in business from the "product-centric" to "consumer-centric" transformation, sales channels, as companies understand the consumer, communication to consumers and have consumer the core means, has become an important resource for enterprises. Construction of highly efficient and stable sales network, the ability to improve the competitiveness of enterprises become more important. In this paper, the status of real estate sales channels, combined with ".." item analysis of the advantages and disadvantages of the existence of marketing channels and marketing channels under the influence of factors to choose a reasonable strategy for the new channel.
房地产
1. real estate
2. landed and house property
3. Estate
4. realestate
营销渠道
1. marketing channel
2. Marketing Channels
3. marketing cha el
4. nbspmarketing channel
渠道选择
Channel choice
渠道选择策略
1. Channel choice strategy
渠道策略
Channel strategy
Real estate industry is the leading industries of China's national economy, social and economic life in modern
Has a pivotal position. As the market from the "seller's market" to "buyer's market" as well as changes in business from the "product-centric" to "consumer-centric" transformation, sales channels, as companies understand the consumer, communication to consumers and have consumer the core means, has become an important resource for enterprises. Construction of highly efficient and stable sales network, the ability to improve the competitiveness of enterprises become more important. In this paper, the status of real estate sales channels, combined with ".." item analysis of the advantages and disadvantages of the existence of marketing channels and marketing channels under the influence of factors to choose a reasonable strategy for the new channel.
房地产
1. real estate
2. landed and house property
3. Estate
4. realestate
营销渠道
1. marketing channel
2. Marketing Channels
3. marketing cha el
4. nbspmarketing channel
渠道选择
Channel choice
渠道选择策略
1. Channel choice strategy
渠道策略
Channel strategy
第2个回答 2009-05-30
您好，xczny很高兴为您解答。
我的翻译是：
Study the real estate business marketing channels
Abstract
Real estate industry is the leading industries of China's national economy, social and economic life in modern
Has a pivotal position. As the market from the "seller's market" to "buyer's market" as well as changes in business from the "product-centric" to "consumer-centric" transformation, sales channels, as companies understand the consumer, communication to consumers and have consumer the core means, has become an important resource for enterprises. Construction of highly efficient and stable sales network, the ability to improve the competitiveness of enterprises become more important. In this paper, the status of real estate sales channels, combined with ".." item analysis of the advantages and disadvantages of the existence of marketing channels and marketing channels under the influence of factors to choose a reasonable strategy for the new channel.
Key words:
Real estate; marketing channels; channel choice; channel strategy
我的翻译是：
Study the real estate business marketing channels
Abstract
Real estate industry is the leading industries of China's national economy, social and economic life in modern
Has a pivotal position. As the market from the "seller's market" to "buyer's market" as well as changes in business from the "product-centric" to "consumer-centric" transformation, sales channels, as companies understand the consumer, communication to consumers and have consumer the core means, has become an important resource for enterprises. Construction of highly efficient and stable sales network, the ability to improve the competitiveness of enterprises become more important. In this paper, the status of real estate sales channels, combined with ".." item analysis of the advantages and disadvantages of the existence of marketing channels and marketing channels under the influence of factors to choose a reasonable strategy for the new channel.
Key words:
Real estate; marketing channels; channel choice; channel strategy
第3个回答 2009-05-30
The real estate profession is China national economy leading industry, has the pivotal status in modern society economic life . Along with market from “seller's market” to “buyers' market” the transformation as well as the enterprise from “take the product as the center” “take the consumer as the center” the transformation, the marketing channel as the enterprise understood that the consumer, communicates the consumer and has consumer's core method, has become enterprise's capital stock. Constructs highly effective, the stable sales network, to strengthens the enterprise competitive ability increasingly to be also important. This article to real estate marketing channel's present situation, union “.”The project analysis marketing channel existence's good and bad points, and the influencing factor which chooses according to the marketing channel propose the reasonable new channel strategy
