不能进行有效的沟通
财务是一项技术性很强的工作，它有自己的一套属于、缩写、概念和行话。随着时间的推移，财务专业人士已经习惯于用财务语言来思考和发表观点，似乎财务语言已经成为他们的第二语言。但是对于一个没用任何财务工作经验的外行人来说，这些专业语言通常是陌生的。在我举办的一次给非财务人员的讲座结束后，有一位人力资源的经理对我说：“当你能够用简单的语言来表述这些内容时，这些材料还是相当有趣的，但这些东西曾经是我大学里尽量逃避的课程。”财务是一个组织活力的源泉，也是任何地方最能引起兴趣的内容，但是很少有财务经理能够用简单的商业语言跟组织的其他成员进行沟通。
问题是更加复杂的时，财务人员很少人士运用视觉手段进行沟通的重要性，也没有尝试如何使财务知识的学习变得有趣生动。其实，这些都是可以做到的。最近在惠而浦公司我看到财务人员制造了一副叫“EVA Reggtta”的图片，图片描绘了一艘正在大海上航行的轮船，并把大海根据其深度，突出的大陆块等分成四个象限：损坏价值（负的经济价值）并有大量资本投入；损坏价值但投入资本的适度；创造了价值（正的经济价值）且投入资本适度；创造了价值并有巨额资本投入。公司未来如何把资源分配到一组资产中去（以产品或业务为单位），以及航行的方向，就要依赖于这些资产所处的象限。
这种颇具想象力的描述形象地说明了公司近期将如何分配资源。由于形象生动，极易理解，它完全可以成为公司里每个人行动的指南。
一个好的商务演示必须遵守金字塔原则，即首先用简练的语言描述面临的情形，找出使情况复杂的关键因素，说明问题的关键极其复杂性，最后提出解决问题的方法。对金字塔各个部分的描述必须简明扼要，使人一目了然。解决问题的方法，必须在第三张幻灯片提出来，然后再补充详细资料加以证明。不幸的是，大多数财务经理采取相反的方法。令人麻木的细节首先被提出，其余部分的表达更像一部神秘的小说，听众直到最后才听到他们真正关心的建议。
许多公司已经开始认识到改善与财务人员沟通方式的重要性。我曾经工作过的一家叫The Limited 的公司就开发一个特别的培训项目来解决这些问题。新任首席财务官安·海利决定举办一系列为期一天的培训项目，要求所有业务单位的首席财务官、财务主任及其其他主要人员一起参加，组成一个12~15人的团队，一起做概念讨论和模拟商务演示的能力。我曾经参与过许多这样的课程练习，并且还在为更多的人进行设计。
Finance is a highly technical work, it has its own set of belonging, abbreviations, concepts and jargon. With the passage of time, financial professionals have become accustomed to using financial language to think and express viewpoints, it seems that the financial language has become their second language. But for a useless any financial work experience for the layman, these professionals are often unfamiliar with the language. I held in a non-financial staff to the talks ended, a human resources manager said to me: "When you can use simple language to express these elements, these materials is very interesting, but these things used to be I try to avoid the university curriculum. "Financial organization is a source of vitality, but also any place can cause the most interest in the content, but few have the financial managers can use simple language of business with other members of the Organization of communication.
The question is more complex, financial officers who rarely use visual means to communicate the importance of not trying to how to make the study of financial knowledge has become an interesting lively. In fact, these can be done. Recently I have seen in Whirlpool Corporation has created a financial officer called "EVA Reggtta" the picture, a picture is being painted on the sea sailing vessels, and to the sea in accordance with its depth, highlighting the continent divided into four blocks, etc. Quadrant: damage to the value of (the negative economic value) and a large number of capital investment; damage to the value of the capital but modest; created the value (being the economic value) and an appropriate capital to create value and a huge capital investment. How the company's future resource allocation to a group of assets to (product or business unit), and sailing directions, it is necessary to rely on these assets which the quadrant.
This rather imaginative description of the image that the company will soon how to allocate resources. As the image vivid, easy to understand, it can become the company everyone a guide to action.
A good demonstration of business must comply with the pyramid principle, that is, first of all with concise description of the language of facing the situation, find the situation complicated the key factors that the crux of the problem is extremely complicated, the final proposed solution to the problem. Various parts of the pyramid must be clear and concise description, make clear at a glance. The solution must be made in the third slides, and then add details to be proved. Unfortunately, most financial managers take the opposite approach. It is the first to be insensitive to the details, like the rest of the expression of a mystery novel, the audience until finally they really care to hear the proposal.
Many companies have begun to improve awareness and financial officers of the importance of communication. I have worked for a company called The Limited on the development of a special training program to solve these problems. An Haili new chief financial officer decided to hold a series of one-day training program, requires that all business units, chief financial officer, financial director and other key personnel to participate in the formation of a 12 to 15 were the team together to discuss the concept of Business simulation and demonstration of the ability. I have been involved in many such courses exercises, and also for more people to design.
