国产手机市场占有率分析
随着中国经济的快速增长，中国的手机市场快速成长和成熟，中国的手机市场现在处于供过于求的状况，要保持市场占有率并且进一步提高，可想而知，竞争是多么激烈。而现今的3G时代下，国产手机面对巨大机遇和挑战，应该如何去应对从而保持并提升自己的市场占有率。
中国移动通信运营业1987年引进第一套移动通信设备时，只有700多户用户。如今，手机已经成为我们人手一部的生活必备品，不管走在哪，不管男女老少，每人都会有一部手机。外国品牌凭借着其自身的技术优势几乎一直垄断着中国手机市场。中国手机生产者真正的有所作为是在2003年，当时中国手机生产者一举拿下了整个市场的60%。然而，这仅仅是昙花一现，随后又逐渐被国外品牌所替代。
面对国内如此的大的市场，为什么国内本土手机在和外国手机竞争时却处于劣势，始终无法占据大额的市场占有率，归结几点主要由于：
国产手机在20多年的时间里从无到有，一路奔跑着向国外品牌追赶，成功过、失败过，现在甚至今后一断时间与国外大鳄的角逐仍会处于下风，所以国产手机产业面临的任务仍然艰巨，国产手机必须要从质量、技术、销售、、服务等诸多方面全线超越洋品牌才能实现中国手机业的崛起，而这并不是可以一蹴而就的，要经过几代人坚持不懈的努力，通过坚持不懈的努力，中国手机产业势必在行进中日期渐崛起。
中国对于任何厂商来说，都意味着巨大的市场。在这个市场上充满了机遇和挑战。无论是中国本土的手机生产者还是国外的手机厂商，若想在将来的市场中占有一席之地，就必须积极地参与这场激烈的竞争。市场经济的规律就是优胜劣汰。因此，可以想见，在未来的竞争中肯定会有优胜者，也肯定会有出局者。对于竞争的任何一方都没有理由不认真的对待。尤其是中国本土的生产者，要想将来在中国手机市场上有所作为，必须发挥自身优势，做好研发和服务，积极调整经营战略。
With China's rapid economic growth, China 's mobile phone market rapid development and maturity of China 's mobile phone market, now in the situation of pile up in excess of requirement, to maintain market share and further improve, one can imagine, how fierce competition. While the current 3G times, homebred mobile phone is facing great opportunities and challenges, how to deal with in order to maintain and enhance their market share.
China mobile communication operation in 1987 introduced the first set of mobile communication equipment, only more than 700 users. Nowadays, mobile phone has become our staff a life necessities, no matter where, regardless of people of all ages and both sexes, everyone will have a mobile phone. Foreign brands by virtue of its own technical advantages almost monopoly of the Chinese mobile phone market. Chinese mobile phone producers really dosomethinpreviouslyunreleased was in 2003, when the Chinese mobile phone producers in one fell swoop down 60% of the entire market. However, this is only flower briefly as the broad-leaved epiphyllum, then gradually replaced by foreign brands.
Facing the so big market, why the domestic and foreign mobile phone mobile phone in competition was at a disadvantage, has been unable to occupy a large market share, down a few mainly due to:
Domestic mobile phone from scratch in 20 years, all the way to run to catch up with foreign brands, success, failure, now or in the future for a while and foreign speculators competition will still be the underdog, so facing domestic mobile phone industry the task is still arduous, homebred mobile phone must be from the quality, technology, sales, service, etc. all beyond the foreign brands to achieve Chinese mobile phone industry rise, but this can not accomplish at one stroke, after a few generations unremittingly efforts, through the unremittingly efforts, China mobile phone industry is bound to gradually rise in the road to date.
China for any manufacturer, would mean a big market. In this market is full of opportunities and challenges. Whether it is China's domestic mobile phone producers or foreign mobile phone manufacturers to occupy a space for one person, in the future market, we must actively participate in the competition. Rules of the market economy is the survival of the fittest. Therefore, we can see, there must be the winner in the competition in the future, there are sure to be out. For the competition of any party does not have the reason not to seriously. Especially the Chinese local producers, to want to dosomethinpreviouslyunreleased in China mobile phone market, must play their own advantages, do a good job development and services, and actively adjust business strategy
