宁夏保险营销员存在的问题及对策分析。
本文从宁夏保险营销队伍现存状况出发，详细分析介绍了宁夏保险营销员业务规模，保险营销队伍结构，及营销队伍业务结构情况，指出宁夏保险营销队伍存在的诸多问题：人才总量不足，人才素质不高，专业人才极度缺失；营销人员诚信问题突出；营销模式有待创新；营销人员流动性偏高，从业行为短期化等。并从健全多元保险营销模式；创新营销渠道；改革现有佣金制度；建立完善的营销人员监管体系等方面，提出改善个人代理制度及保险营销模式，加强宁夏保险营销人员队伍建设。
[关键词]：营销队伍 个人代理制度 对策
Ningxia safe marketing existence question and countermeasure analysis
This article embarks from the Ningxia insurance marketing troop extant condition, the multianalysis introduced the Ningxia safe marketing service scale, the safe marketing troop structure, and the marketing troop service structure situation, pointed out the Ningxia insurance marketing troop exists many questions: The talented person total quantity is insufficient, the talented person quality is not high, professional extreme flaw; The marketing personnel good faith question is prominent; The marketing pattern waits for innovating; The marketing personnel fluidity is high, is employed the behavior short-term and so on. And from perfect multi-dimensional safe marketing pattern; Innovation marketing channel; Reforms the existing commission system; The establishment perfect marketing personnel supervise aspects and so on system, proposed that improves individual proxy system and the safe marketing pattern, strengthens the Ningxia insurance marketing personnel troop construction
营销队伍Marketing troop
个人代理制度individual proxy system
对策countermeasure
This article embarks from the Ningxia insurance marketing troop extant condition, the multianalysis introduced the Ningxia safe marketing service scale, the safe marketing troop structure, and the marketing troop service structure situation, pointed out the Ningxia insurance marketing troop exists many questions: The talented person total quantity is insufficient, the talented person quality is not high, professional extreme flaw; The marketing personnel good faith question is prominent; The marketing pattern waits for innovating; The marketing personnel fluidity is high, is employed the behavior short-term and so on. And from perfect multi-dimensional safe marketing pattern; Innovation marketing channel; Reforms the existing commission system; The establishment perfect marketing personnel supervise aspects and so on system, proposed that improves individual proxy system and the safe marketing pattern, strengthens the Ningxia insurance marketing personnel troop construction
营销队伍Marketing troop
个人代理制度individual proxy system
对策countermeasure
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第1个回答 2008-05-13
Ningxia safe marketing existence question and countermeasure analysis
This article embarks from the Ningxia insurance marketing troop extant condition, the multianalysis introduced the Ningxia safe marketing service scale, the safe marketing troop structure, and the marketing troop service structure situation, pointed out the Ningxia insurance marketing troop exists many questions: The talented person total quantity is insufficient, the talented person quality is not high, professional extreme flaw; The marketing personnel good faith question is prominent; The marketing pattern waits for innovating; The marketing personnel fluidity is high, is employed the behavior short-term and so on. And from perfect multi-dimensional safe marketing pattern; Innovation marketing channel; Reforms the existing commission system; The establishment perfect marketing personnel supervise aspects and so on system, proposed that improves individual proxy system and the safe marketing pattern, strengthens the Ningxia insurance marketing personnel troop construction.
[key word]: Marketing troop individual proxy system countermeasure
This article embarks from the Ningxia insurance marketing troop extant condition, the multianalysis introduced the Ningxia safe marketing service scale, the safe marketing troop structure, and the marketing troop service structure situation, pointed out the Ningxia insurance marketing troop exists many questions: The talented person total quantity is insufficient, the talented person quality is not high, professional extreme flaw; The marketing personnel good faith question is prominent; The marketing pattern waits for innovating; The marketing personnel fluidity is high, is employed the behavior short-term and so on. And from perfect multi-dimensional safe marketing pattern; Innovation marketing channel; Reforms the existing commission system; The establishment perfect marketing personnel supervise aspects and so on system, proposed that improves individual proxy system and the safe marketing pattern, strengthens the Ningxia insurance marketing personnel troop construction.
[key word]: Marketing troop individual proxy system countermeasure
