随着企业的发展，新员工的加入，企业文化必然发生改变。这种改变可称为“自然的变化”。在经历一段时期后，企业的文化也应该适当地改变以支撑组织的增长。这种改变可称为“可管理的变化”。在公司建立之初及以后的一段时期内，公司的企业文化是由公司的创建者和最初的少数员工决定的。这个时期，每个人都理解这种文化并且愿意接受这种文化。由于在日常的经营活动中与每个员工都有直接的接触，企业家影响和保持这种文化是很容易的。但等到大批员工开始进入公司时，企业底层的员工与那些高层人员之间直接接触的机会就变得非常少了。因此处于企业底层的员工所实行的文化，与公司创立者和早期成员所提倡的文化之间有很大差别。这些不同的看法缘自人们都想以自己的方式来解释企业文化。由于缺乏对企业文化的良好管理，公司最初的企业文化日益遭到曲解。这可能是一个几乎不可觉察的并且渐进的过程。企业文化是对企业管理的间接支持，它的作用是隐形的，但其效果是稳定长久难以替代的，成功的企业及其企业文化早已证明了这点。组织在经营方面的每一次变化，都会对文化产生影响。如果一个组织想在它的增长过程中取得成功，每个阶段都要对文化进行管理，以使价值观、信念和行为规范都能支持它的变化。
With the development of enterprises and the addition of new employees, it is inevitable that the culture of enterprises will be transformed. This sort of change can be called," natural change". After a period of time, the corporations' cultures should also be appropriate to the changes to support the organizations' growth. This kind of change can be called "manageable change.". Beginning of the establishment of a company and after a period of time, the company's culture is decided by the company's founder and the a few employees who are the earliest working there. In this period of time, everyone understands and is willing to accept this sort of culture. It is easy for entrepreneurs to influence and maintain this kind of cultural, as in daily business activities they can directly contact with each employee. However, when a large number of employees enter the company, the direct connection opportunities become very less between those underlying employees and the senior staff. Therefore, the culture implemented among employees at the bottom of the company is quite different from the one advocated by the company founders and early members. These different views originated from the ways people want to interpret their own cultures. The initial culture is being increasingly misinterpreted because the lack of good management of corporate culture. This process may not be aware of, but in an evolutionary way. Corporate culture is an indirect support for the enterprises' management. Though its role is invisible, its effect cannot be replaced in a long-term, which has already been proved by successful companies and their corporate culture. Every change in organization operating can lead to a change in corporate culture. If an organization wants to be successful in its growth process, cultural management should be paid attention to in each stage, in order to make the values, beliefs and norms of behavior support its changes.
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