是写一篇小论文，原题是
1. Explain about the differences
or similarities of the business structures of Pepsi-Cola and Coca.
2.Discuss the business objectives of Pepsi-Cola and
it’s rival Coca-Cola.
要分析这business structures和business objectives需要涵盖什么方面的内容？在线等，能解释完整清楚的会追加分~
顺便再问一下，business objectives和marketing goal 有什么区别
1、business structure是企业架构，
你需要比较两可乐公司的企业架构之异同，其实主要是企业类型，是个人企业、合伙企业、有限责任公司或股份有限公司？这些企业类型间有何异同。
2、business objectives是经营目标
Business objectives are a way for an organization to define its goals and direction. A company uses a combined strategy at every level of its operation to achieve its objective. It determines how a company will allocate its resources and what strengths, weaknesses and opportunities it may have.
讨论两个可乐公司的经营目标，主要是讨论它们分别处于什么样的市场地位（领先者或追随者？），基于这样的市场地位，二者分别制定了怎样的经营目标。
3、marketing goal是营销目标，是为business objectives服务的，打个比方，百事可乐的business objectives是成为全世界最大的碳酸饮料品牌，而某一时期的marketing goal是在18岁以下的年轻人当中提升岁百事可乐的品牌认知度和忠诚度。
你需要比较两可乐公司的企业架构之异同，其实主要是企业类型，是个人企业、合伙企业、有限责任公司或股份有限公司？这些企业类型间有何异同。
2、business objectives是经营目标
Business objectives are a way for an organization to define its goals and direction. A company uses a combined strategy at every level of its operation to achieve its objective. It determines how a company will allocate its resources and what strengths, weaknesses and opportunities it may have.
讨论两个可乐公司的经营目标，主要是讨论它们分别处于什么样的市场地位（领先者或追随者？），基于这样的市场地位，二者分别制定了怎样的经营目标。
3、marketing goal是营销目标，是为business objectives服务的，打个比方，百事可乐的business objectives是成为全世界最大的碳酸饮料品牌，而某一时期的marketing goal是在18岁以下的年轻人当中提升岁百事可乐的品牌认知度和忠诚度。
温馨提示：答案为网友推荐，仅供参考
