摘要：市场份额是企业非常关注的一个指标，它包括数量和质量两个方面的内容，企业应根据行业竞争和产品寿命周期状况决定市场份额数量和质量的相对重要性；企业也需要正确认识市场份额的大小对利润的影响，并正确面对市场份额的数量的下降；企业还应当努力实现适度的市场份额，实现从追求最终产品市场份额、今天市场份额向追求核心产品市场份额、明白市场份额的跨越。
Abstract: The market share is very concerned about the business of an indicator, which includes both quantitative and qualitative aspects, enterprises should be based on industry competition and product life-cycle condition of the market share of the quantity and quality of the relative importance; enterprises also need a correct understanding of the market The size of the share of profits, market share and the right in the face of a decline in the number; enterprises should strive to achieve an appropriate degree of market share, from the pursuit of the final product market share, market share to the pursuit of market share in core products, understand market share By leaps and bounds.
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